Robert Shiller
2013 Nobel Laureate in Economics | Sterling Professor Emeritus, Yale University | Pioneer of Behavioral Finance & Author of Irrational Exuberance
CEO & Founder, Disruptive HR | Former HR Director, BBC | Bestselling Author: HR Disrupted & The HR Change Toolkit | Future of Work & People Leadership Expert
Lucy Adams spent five years as HR Director at the BBC, cutting management costs by £25m annually while steering one of the world's most complex workforces through crisis. Today, as CEO of Disruptive HR, she equips CHROs and business leaders with the frameworks — including her acclaimed EACH model — to build people practices that are genuinely fit for the modern world.
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Lucy Adams is one of the most distinctive and practical voices in the global conversation about the future of HR and people leadership. As founder and CEO of Disruptive HR, the agency she built to challenge outdated people practices and help organizations lead in a fundamentally different way, Adams has spent over a decade working with HR leaders and C-suite executives across some of the world’s most recognized brands — including HSBC, Siemens, Accenture, Deloitte, BT, and Nestlé. Her work is grounded in a simple but radical premise: that most HR practices were designed for a 20th-century world and are no longer fit for purpose.
HR speaker Lucy Adams first built her credentials at the sharp end of organizational life. As Director of HR at the BBC — the world’s largest public broadcaster — she navigated one of the most publicly scrutinized leadership environments imaginable. Over five years, she served four Directors General, oversaw a major relocation to Salford, managed the fallout from several high-profile crises, and reduced the corporation’s management layers by over 30%, saving more than £25 million annually — all while modernizing HR policy for a workforce of more than 20,000 people. Before the BBC, she held senior HR roles at Serco and Eversheds, building a track record of leading HR through complex, high-stakes organizational change.
That frontline experience is the foundation of everything Adams teaches. Her EACH framework — treating Employees as Adults, Consumers, and Human beings — has become a reference point for progressive HR teams globally. It challenges the paternalistic, one-size-fits-all model that dominates most HR functions and replaces it with an approach grounded in trust, personalization, and genuine respect for how people actually work.
Adams translated her thinking into two bestselling books: HR Disrupted, now in its updated second edition, and The HR Change Toolkit, a practical guide to implementing people-strategy transformation inside complex organizations. Together they have become standard reading for CHROs and CPOs seeking to modernize their functions without losing operational grip. She also co-hosts the HR Disrupted podcast, published fortnightly, which consistently ranks among the most followed HR leadership podcasts in the UK and reaches a growing global audience. Through the Disruptive HR Club — an online training and community platform — Adams and her team reach thousands of HR professionals every month. Her CPO Programme, a structured six-month development journey co-led with co-founder Karen Moran, has become a destination for senior people leaders who want to lead with more confidence, strategy, and impact.
As a speaker, Lucy Adams brings something rare to the conference stage: she has actually lived the pressures that HR and business leaders face, and she has the intellectual frameworks — and the wit — to turn that experience into something immediately useful. Audiences at Deloitte, the Australian HR Institute, BT, and Accenture have described her sessions as energizing, thought-provoking, and distinctly practical. She challenges the assumptions most HR professionals carry into the room and leaves them with concrete tools, fresh models, and the confidence to do things differently. For organizations navigating talent retention, leadership culture, AI’s impact on people practices, or the transition to genuinely human-centered workplaces, Lucy Adams is the speaker who makes the case — and shows the way.
The HR function as most organizations run it was designed for a world that no longer exists. In this keynote, Lucy Adams makes the evidence-based case for why traditional HR practices — from annual performance reviews to one-size-fits-all engagement surveys — are not just ineffective but actively counterproductive. Drawing on her BBC experience, a decade of consulting work with global organizations, and the EACH framework, she offers a compelling alternative: a model of people leadership built on trust, personalization, and treating employees as the adults, consumers, and human beings they are. Audiences leave with a clear understanding of what to stop doing, what to start, and how to build the internal case for change.
What does great leadership look like when the rules keep changing, the workforce is dispersed, and the pressure is relentless? Lucy Adams draws on her experience navigating some of the most publicly turbulent organizational moments of the past two decades to offer a grounded, honest answer. This keynote moves beyond platitudes about resilience and psychological safety to explore what leaders actually need to do differently — how to communicate under pressure, how to build trust when certainty is scarce, and how to keep people engaged and performing when the environment is anything but stable. Particularly powerful for senior leadership teams, HR conferences, and organizations navigating significant transformation.
As AI reshapes roles, automates processes, and changes the nature of work itself, the pressure on HR and people leaders has never been greater — or the opportunity more significant. In this keynote, Lucy Adams explores what the acceleration of AI means for talent strategy, organizational culture, and the employee experience. She challenges the assumption that technology alone will solve workforce problems and argues that the organizations that will win are those that double down on what makes people irreplaceable: judgment, trust, creativity, and connection. A sharp, practical session for leadership and HR audiences grappling with the intersection of AI and people.
One of the most persistent frustrations in HR is the gap between the function's potential and its actual influence at board level. Lucy Adams — who has sat at that table at the BBC and advised CPOs across dozens of organizations — addresses this directly. This keynote explores why HR often struggles to be taken seriously as a strategic partner, what it takes to shift that dynamic, and how people leaders can build the commercial credibility, analytical rigour, and personal authority to drive decisions rather than simply implement them. A candid, highly practical session designed for senior HR and people leadership audiences.
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