Psychology Speaker Inma Puig

Inma Puig

Clinical Psychologist | Head of Sports Human Relations, FC Barcelona (2003-2018) | IESE Professor | Author & Emotional Intelligence Expert

Speaker Inma Puig spent 15 years inside FC Barcelona's dressing room turning emotional intelligence into competitive performance. As a clinical psychologist and IESE professor, she shows senior leaders how to read teams, defuse ego and rivalry, and build cultures where commitment drives results. Audiences leave with a sharper view of human dynamics as the boardroom asset they truly are.

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    Inma Puig biography

    Psychology speaker Inma Puig is a clinical psychologist, business consultant, and one of Spain’s leading authorities on emotional management, high-performance teams, and the human dynamics of elite organizations. Drawing on more than 25 years of psychoanalytic practice, she advises executives, professional athletes, and family enterprises on how emotions shape behavior, performance, and culture inside complex teams.

    For 15 years (2003-2018), Inma served as the official psychologist of FC Barcelona, working with the first team and the youth academy at one of football’s most legendary clubs. There she designed the human-relations methodology that helped turn the dressing room into a high-performance environment built on emotional honesty and trust. She has also coached MotoGP and Formula 1 drivers and worked alongside top tennis players for over four decades, giving her a panoramic view of what separates good performers from world-class ones.

    From Champions League dressing rooms to the corporate boardroom

    Beyond elite sport, Inma is a long-standing professor at IESE Business School and a sought-after consultant for global companies and family-owned firms. Since 2014, she has advised the world-renowned restaurant El Celler de Can Roca on its team culture and emotional architecture — work that inspired the bestselling book Tras las viñas, co-authored with Josep Roca.

    She is the author of Retratos de Familia, a deeply human exploration of family enterprises, and La revolución emocional, where she argues that companies that ignore emotion ignore their most valuable performance lever. Her perspective challenges leaders to take feelings as seriously as spreadsheets — because, as she puts it, “we only learn from what touches us emotionally.”

    As a speaker, Inma Puig blends clinical rigor with stories from the locker room, the family table, and the C-suite. She helps senior audiences turn emotional intelligence into a measurable performance lever — building teams that commit, leaders who listen, and cultures that endure under pressure.

    Inma Puig Speaking Videos

    Inma Puig - The Emotional Revolution
    Inma Puig - Generate emotional bonds to drive true engagement

    Inma Puig Keynote Topics

    Drawing on 15 years inside FC Barcelona's first team, Inma Puig explores how emotions silently steer team performance — and what senior leaders can do about it. She walks audiences through how to recognize emotional patterns in their teams, manage rivalry and ego before they become political, and create the conditions where elite performers actually want to give their best. The session blends clinical insight with concrete dressing-room and boardroom stories, leaving leaders with a practical framework to lead human beings, not just headcount.

    Family-run companies are governed by two systems running in parallel: the business and the family. When emotions, history, and unspoken loyalties collide with strategy and succession, performance suffers. Building on her book Retratos de Familia and decades of advisory work, Inma Puig shows how to surface and manage the emotional layer of family enterprises — covering sibling dynamics, generational handovers, the role of in-laws, and the difference between protecting the family and protecting the business. A session designed for owners, advisors, and next-gen leaders.

    We only remember, learn from, and commit to what touches us emotionally — yet most companies still treat emotion as noise. Inma Puig argues that the next leap in performance, retention, and culture is what she calls the emotional revolution: building organizations that respect, share, and consider feelings as deliberately as they do KPIs. The talk lays out why purely rational management is hitting a ceiling, what emotionally mature leadership looks like in practice, and how senior teams can start the shift without falling into corporate sentimentality.

    What makes a group of talented individuals become a team that wins under pressure? Inma Puig opens the door to one of the most studied dressing rooms in world sport and translates its lessons for business. The session covers how to build psychological safety without losing edge, how to manage stars without breaking the collective, how to onboard new talent into a high-performing culture, and how to keep a team performing through crises, transitions, and big losses. Practical, evidence-based, and grounded in stories audiences won't hear anywhere else.

    Engagement scores have plateaued. Bonuses no longer guarantee discretionary effort. Inma Puig argues that what really moves performance is something more old-fashioned and harder to fake: commitment, rooted in being seen, heard, and trusted at work. In this talk she lays out the difference between compliance, motivation, and commitment, and shows senior leaders how to design humanistic companies — places where people choose to give their best because the culture is worth it. A keynote for leadership teams rethinking culture, talent, and retention.

    FAQs on Booking Inma Puig

    Why Inma Puig?

    Few speakers can connect the locker room, the family-owned business, and the C-suite the way Inma Puig does. Fifteen years inside FC Barcelona's first team, four decades coaching world-class athletes, and a long career as an IESE professor have given her a rare ability to translate elite human dynamics into corporate performance language. She walks executives through what really happens when emotion enters a high-stakes team — and how to lead through it. Book Inma Puig through Aurum Speakers Bureau to bring her clinical insight and locker-room storytelling to your next leadership event.

    What did Inma Puig do at FC Barcelona?

    From 2003 to 2018, Inma Puig served as the official psychologist of FC Barcelona, working with the first team and the youth academy. Her role focused on the human side of elite sport: managing emotions in the dressing room, supporting players through pressure and personal crises, mediating dynamics between stars, and helping the coaching staff sustain a culture of commitment. Andrés Iniesta has publicly credited her with helping him cope with depression in the months before the 2010 World Cup.

    What kind of audiences book Inma Puig as a keynote speaker?

    Inma Puig speaks regularly at executive forums, leadership offsites, family-business gatherings, and HR conferences across Europe and the Americas. Her audiences are typically senior leaders responsible for team performance, culture, succession, or talent — anywhere emotional dynamics drive results. Contact Aurum Speakers Bureau to bring Inma Puig to your stage and have her tailor a keynote to your industry and audience.

    What books has Inma Puig written?

    Inma Puig is the author of three influential books in Spanish. Retratos de Familia explores the emotional life of family-run enterprises through ten real stories. La revolución emocional makes the case that emotion is the most overlooked driver of personal and organizational performance. Tras las viñas, co-authored with Josep Roca of El Celler de Can Roca, profiles twelve international wine producers and the human relationships behind their craft.

    How to book Inma Puig as a keynote speaker?

    Aurum Speakers Bureau can help you book Inma Puig as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Inma Puig's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Inma Puig or any other top keynote speaker or celebrity of your choice.

    How much is Inma Puig speaking fee?

    Inma Puig speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Inma Puig to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Inma Puig.

    How can I contact Inma Puig?

    We only work with Inma Puig on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Inma Puig and will handle all negotiations, contracts, and logistics associated with having Inma Puig speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Inma Puig for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.

    Can I book Inma Puig for a virtual keynote?

    Yes, Inma Puig is available for virtual keynotes and webinars. To book Inma Puig for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.