Mika Hakkinen
2-Time Formula One World Champion | McLaren Partner Ambassador | F1 World Championship Ambassador | Expert on Leadership, Performance & Resilience
Former Global CEO of Chanel | Chair, Golden Goose & La Double J | Director, Kering & Canada Goose | Author, Beyond the Label
Few executives have shaped global luxury from both the inside and the boardroom like Maureen Chiquet. As Chanel's first Global CEO, she tripled the brand's revenues while redefining leadership at the world's most iconic fashion house. Now Chair of Golden Goose and Director of Kering, she brings rare board-level authority to conversations on brand purpose, conscious leadership, and building cultures that endure.
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Maureen Chiquet is one of the most decorated executives in the history of global luxury and retail — the first American, and first woman from outside the fashion world, to lead Chanel as its Global CEO. Over a career spanning four decades and some of the world’s most iconic brands, she built a reputation as a leader who combines rigorous commercial instincts with a rare capacity for empathy, intuition, and cultural fluency.
Leadership speaker Maureen Chiquet began her career in marketing at L’Oréal Paris before joining Gap Inc., where she helped launch Old Navy from scratch and scale it to $5 billion in annual sales within five years. She went on to serve as President of Banana Republic before making the leap into luxury, joining Chanel in 2003 as COO and President of U.S. Operations. In 2007, she was appointed Global CEO — a role she held for nearly a decade — overseeing the worldwide expansion of one of France’s most storied haute couture houses and tripling the business in size while preserving the brand’s singular mystique.
Her achievements have been recognized by Fortune’s “International Power 50,” Forbes’ “100 Most Powerful Women,” and The Wall Street Journal’s “50 Women to Watch.” In 2017, she authored Beyond the Label: Women, Leadership, and Success on Our Own Terms, a critically acclaimed memoir that reframes what leadership can look like when women stop conforming to inherited definitions of success.
Since leaving Chanel, Chiquet has remained at the center of luxury’s power structure. She serves as Chairwoman of Golden Goose, Chair of La Double J, Independent Director of Kering (the group behind Gucci, Saint Laurent, and Balenciaga), and Lead Non-Executive Director of Canada Goose. She is also Senior Advisor at Permira, a leading global investment firm, and a Fellow at Yale University. This portfolio of governance and advisory roles across fashion’s highest tiers makes her one of the most influential voices in the global luxury industry.
As a speaker, Maureen Chiquet brings to the stage something few executives can offer: the perspective of someone who has operated at the top of mass retail and the pinnacle of global luxury simultaneously. She speaks on conscious leadership, brand identity, the power of feminine leadership qualities, and how purpose-driven culture drives business performance. Audiences — from senior executives to aspiring leaders — leave her sessions with a reframed understanding of what it means to lead with authenticity, and why empathy is not a soft skill but a strategic advantage.
What separates a great brand from an enduring one? Drawing on her experience leading Chanel and advising Golden Goose and Kering, Chiquet explores the paradoxes at the heart of brand-building: how the world's most compelling companies balance exclusivity with relevance, creativity with discipline, and product excellence with deeper purpose. Audiences leave with a practical framework for diagnosing and strengthening their own brand's identity — and for making decisions that protect it under pressure.
Empathy, self-reflection, and collaboration are often treated as "soft" leadership qualities — but Chiquet argues they are among the most commercially powerful. Inspired by her acclaimed book Beyond the Label, this keynote makes the business case for conscious leadership: why the executives who listen deeply, lead authentically, and build trust deliberately outperform those who don't. Practical, honest, and grounded in real decisions at the highest levels of global business.
Too many leaders build careers that look right on paper but feel hollow in practice. Chiquet's most personal keynote draws from her own journey — from Missouri to Paris, from Gap to Chanel — to challenge audiences to question the inherited definitions of success they've been chasing. She offers a roadmap for aligning ambition with identity, and for leading in a way that is both effective and genuinely your own.
During Chiquet's tenure at Chanel, the brand navigated the rise of social media, the explosion of digital luxury, and the shifting tastes of a new generation of consumers — all while preserving the mystique that makes Chanel irreplaceable. This keynote extracts the decision-making principles behind that navigation and applies them to any organization facing disruption: how to evolve without losing your core, and how to lead a team through uncertainty without sacrificing culture.
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