William Nordhaus
2018 Nobel Laureate in Economic Sciences | Sterling Professor Emeritus, Yale University | Father of Climate-Change Economics | Creator of the DICE Model
Bestselling Author of Imagine and Las Grandes Marcas en Colombia | Founder of LIVE and Expomarketing | Top Creativity, Innovation & Motivational Speaker
Bestselling author of Imagine and Las Grandes Marcas en Colombia, magic speaker Juan Pablo Neira blends executive experience with the craft of illusion to spark creativity, leadership, and change. He has spoken for over 500 clients in 30+ countries, including Coca-Cola, Pfizer, Citibank, P&G, and Nestlé. Senior audiences book him for keynotes that move people emotionally and reframe how they think about innovation.
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Magic speaker Juan Pablo Neira is one of Latin America’s most recognized voices on creativity, leadership, and the art of inspiring change. A creative by trade and an illusionist at heart, he blends decades of corporate experience with the craft of magic to deliver keynotes that feel like nothing else on the stage. He has performed and spoken in more than 30 countries for over 500 clients including Coca-Cola, Pfizer, Citibank, SAB Miller, P&G, Johnson & Johnson, ExxonMobil, WOBI, and Nestlé.
Trained as a publicist and event producer at George Washington University, Juan Pablo went on to found LIVE, one of the most prestigious special-events companies in Latin America. He also created Expomarketing, one of the region’s most influential marketing platforms, and founded the publications Marketing News and Punto de Evento. That entrepreneurial track shaped how he thinks about creativity: not as a soft skill, but as the engine behind every meaningful organizational result.
He is the author of two bestsellers. Imagine: Creer para crear argues that the willingness to believe in what does not yet exist is the source of every creative breakthrough, while Las Grandes Marcas en Colombia documents 100 of the country’s most iconic brands and the people behind them. Through his work as a speaker and author, he has built a body of ideas focused on how imagination, faith, and discipline combine to drive transformation.
His keynotes sit at the intersection of motivation, creativity, and leadership, and are designed for organizations facing rapid change. He is known for a dynamic, theatrical style that uses live magic to anchor strategic ideas in moments audiences never forget, leaving them with both an emotional charge and a concrete shift in how they think about their work.
As a speaker, Juan Pablo Neira does more than entertain. He challenges teams to reclaim their capacity to imagine, to act on those images with conviction, and to lead through change with the same precision and presence that magic demands of its practitioner.
Juan Pablo Neira walks audiences through the science and the practice of creativity, revealing the mental habits that fuel ideation and the conditions that suffocate it. Drawing from his journey as a publicist, magician, and entrepreneur, he offers practical tools to break through creative blocks, look at familiar problems from new angles, and generate ideas that translate into business outcomes.
The session moves between live magic and grounded examples from his work with global brands, giving senior leaders both an emotional reset and a concrete toolkit for embedding creativity into how their teams operate every day.
In his leadership keynote, Juan Pablo Neira draws on his experience as a magician, founder, and motivational speaker to explore what truly defines effective leadership in fast-moving environments. He focuses on transformational leadership, the kind that earns followership, gives teams the courage to act before all the answers are in, and turns a leader's personal example into the cultural standard.
Audiences leave with a clear view of the leadership behaviors that compound over time and a renewed sense of personal accountability, framed by stories that stay with them long after the keynote ends.
Innovation only happens in cultures that protect imagination and reward sensible risk. In this keynote, Juan Pablo Neira shares the mindset, strategies, and processes that allow organizations to keep generating breakthroughs while still executing the day-to-day. He explores ideation, experimentation, and iteration through the lens of both magic and business.
Leaders walk away with practical ways to foster curiosity, dismantle the cultural barriers that block bold ideas, and create the kind of environment where teams keep adapting as the market shifts around them.
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