Kishore Mahbubani
Distinguished Diplomat and Former UN Ambassador; Asian Geopolitics Expert and Senior Thought Leader on World Affairs
Jonatan Loidi
CEO, GrupoSet (7 Countries) | Disney Culture Ambassador, Latin America | TEDx Speaker | Bestselling Author | Marketing, Innovation & Customer Experience
Latin America's leading voice on marketing, customer experience, and business innovation, Jonatan Loidi has delivered 700+ conferences across 20 countries as CEO of GrupoSet. A Disney-certified experience ambassador, four-time TEDx speaker, and bestselling author of nine books, he gives senior audiences practical frameworks to build brands, lead teams, and grow with purpose.
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Jonatan Loidi biography
Jonatan Loidi is one of Latin America’s most sought-after voices on marketing, customer experience, and business innovation. As founder and CEO of GrupoSet, a consulting firm with a presence across seven countries, he has spent over two decades helping organizations — from fast-growing SMEs to global corporations — build stronger brands, sharper commercial strategies, and cultures obsessed with service excellence.
Marketing speaker Jonatan Loidi is best known for translating complex business strategy into practical, high-energy frameworks that audiences can apply immediately. He has delivered more than 700 conferences across 20 countries, advising organizations including IBM, Santander, Oracle, BBVA, and Scotiabank. His client work spans hundreds of consulting engagements throughout Latin America, and his NPS as a speaker consistently sits at 4.9 out of 5 — a rare distinction in an industry where impact is hard to quantify.
Loidi holds a degree in Business Administration and Marketing from UCALP and has completed advanced programs in Negotiation at Harvard, Innovation at MIT, and Japanese Management through the Toyota-affiliated AOTS program in Japan. He has served as a professor of marketing at Universidad Católica de La Plata and currently leads the Customer Experience Creation and Management course within the MBA program at Universidad Di Tella in Buenos Aires.
Disney, NASA, and the Art of Building Legendary Experiences
Few speakers can claim to be an official ambassador of Disney’s service culture in Latin America — Loidi earned that distinction through years of collaboration with Doug Lipp, co-creator of Disney University and author of the bestseller Disney U. Together, they built the Set Disney Experience in Orlando, an annual executive program that has trained more than 500 leaders from 15 countries on Disney’s customer experience model. Loidi has extended this expertise to other iconic organizations: he directs the Set Experience in Japan alongside Toyota, and created the first innovation experience for Latin American leaders at NASA’s Kennedy Space Center.
He is the author of nine books, including two bestsellers — ¿Qué es eso del marketing? and ADN Pyme — and hosts the ADN Empresario podcast, ranked among Spotify’s Top 100 in its category in partnership with Infobae. He is a regular columnist for Forbes, CNN, and El Cronista, a four-time TEDx speaker with over one million views, and a recipient of the Mercurio Prize from the Argentine Marketing Association — the country’s most prestigious marketing award.
As a speaker, Jonatan Loidi brings the energy of a serial entrepreneur and the precision of a seasoned consultant to every stage. His sessions blend storytelling, proven methodology, and hard-won business experience to create presentations that resonate with senior executives and frontline teams alike. Whether addressing customer obsession, AI-driven leadership, SME growth, or the mindset of elite performers, Loidi leaves audiences with frameworks they can put to work the next morning. For organizations seeking a speaker who combines Latin American market expertise with global-level stage presence, he is a standout choice available through Aurum Speakers Bureau.
Jonatan Loidi Speaking Videos
The 5% Path Today: Jonatan Loidi, SME Consultant, on Surviving and Being Extraordinary.
JONATAN LOIDI, THE 5% PATH, NATIONAL FRANCHISE CONVENTION 2025, WE ARE SMEs, AAMF,
Jonatan Loidi Keynote Topics
Drawing on his certification at Disney Institute and his role as Disney's official customer culture ambassador in Latin America, Loidi reveals the principles that make organizations like Disney exceptional at delivering memorable experiences. This keynote goes beyond theory — attendees learn a proven, adaptable framework for building a service-obsessed culture, designing consistent customer interactions, recovering from service failures, and embedding quality standards into every layer of the organization. Practical, motivating, and immediately applicable across industries.
Artificial intelligence is not a distant disruption — it is already reshaping how leaders decide, communicate, and compete. In this keynote, Loidi reframes AI as a tool for human amplification rather than replacement, introducing the concept of "augmented intelligence" and showing leaders how to harness data, automate the routine, and free up human energy for creativity, strategy, and connection. Attendees leave with a concrete framework for leading teams through AI adoption without losing the human core that drives culture and performance.
What separates the 5% of professionals who consistently achieve extraordinary results from everyone else? In this high-energy keynote, Loidi deconstructs the mindsets, habits, and strategic choices that define elite performers — from how they set and execute goals to how they manage time, lead with purpose, and stay productive under pressure. This is not a motivational talk built on abstract inspiration: it is a practical, evidence-based session grounded in Loidi's two decades of working alongside Latin America's most successful entrepreneurs and executives.
Based on GrupoSet's proprietary P.S.V. innovation model — adopted by hundreds of organizations across Latin America — this keynote gives leaders a structured, simple approach to embedding innovation into everyday business operations. Loidi argues that breakthrough innovation is rarely the result of a single eureka moment; it is the product of systematic habits, psychological safety, and organizational agility. Attendees leave with a replicable methodology for generating, filtering, and implementing ideas that create real, measurable value.
Speaker topics
FAQs on Booking Jonatan Loidi
Why Jonatan Loidi?
Booking Jonatan Loidi for your event is a decision that delivers measurable impact. As one of Latin America's most in-demand speakers on marketing, customer experience, and innovation, Loidi brings a rare combination: he is both a practicing CEO who has led hundreds of real consulting engagements and a world-class communicator with over 700 conferences across 20 countries under his belt. His NPS of 4.9/5 is a testament to the consistency of his audience impact. He speaks with authority on Disney's service model, AI-driven leadership, SME strategy, and elite performance — adapting each presentation to the specific needs of the audience. Organizations that book Jonatan Loidi through Aurum Speakers Bureau gain a speaker whose energy, practicality, and depth make a lasting impression on executives and frontline leaders alike.
Is Jonatan Loidi a TEDx speaker?
Yes. Jonatan Loidi has participated in multiple TEDx events, with his talks accumulating over one million views online. His TEDx talk "La innovación de la abuela" (Grandmother's Innovation) from TEDxBarrioSanNicolas is among his most widely shared presentations, exploring how meaningful innovation often comes from simplicity rather than complexity.
What companies has Jonatan Loidi advised?
Throughout his career as CEO of GrupoSet, Loidi has advised more than 500 organizations across Latin America. His corporate client list includes IBM, Santander, Oracle, BBVA, Scotiabank, Banco Galicia, Itaú, and Laboratorios Bagó, among many others. His firm operates across seven countries, delivering strategy, marketing, commercial management, and innovation consulting.
What topics does marketing speaker Jonatan Loidi cover?
Jonatan Loidi covers a wide range of topics suited to executive audiences: customer experience and service culture (including the Disney model), marketing and high-impact sales, business innovation and strategy, AI and augmented intelligence for leaders, SME management and growth, leadership and peak performance, and the entrepreneurial mindset. His keynotes are known for being highly practical — every presentation includes tools and frameworks attendees can implement immediately. To check availability and discuss the right topic for your event, contact Aurum Speakers Bureau.
How to book Jonatan Loidi as a keynote speaker?
Aurum Speakers Bureau can help you book Jonatan Loidi as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Jonatan Loidi's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Jonatan Loidi or any other top keynote speaker or celebrity of your choice.
How much is Jonatan Loidi speaking fee?
Jonatan Loidi speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Jonatan Loidi to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Jonatan Loidi.
How can I contact Jonatan Loidi?
We only work with Jonatan Loidi on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Jonatan Loidi and will handle all negotiations, contracts, and logistics associated with having Jonatan Loidi speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Jonatan Loidi for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Jonatan Loidi for a virtual keynote?
Yes, Jonatan Loidi is available for virtual keynotes and webinars. To book Jonatan Loidi for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
