Pilar Jerico
Leadership Expert & Bestselling Author | Creator of the NoMiedo Philosophy | Co-founder of BeUp | PhD, ESADE
Jeanne Bliss
"Godmother of Customer Experience" | 5-Time Chief Customer Officer | Co-Founder, CXPA | Bestselling Author of Chief Customer Officer
Jeanne Bliss pioneered the Chief Customer Officer role at five Fortune 500 companies before the title existed, then spent decades teaching the world how to do it. As the co-founder of the CXPA and author of four defining books, she is the original architect of the customer experience profession. Her keynotes give leadership teams the frameworks to build businesses that earn genuine loyalty — not just measure it.
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Jeanne Bliss biography
Known worldwide as the “Godmother of Customer Experience,” Jeanne Bliss is the foremost authority on customer-centric leadership and the role of the Chief Customer Officer. Over a career spanning more than 35 years, she has built the discipline of customer experience from the ground up — not as an observer, but as a practitioner who held the CCO role before the title even existed. She is a five-time Chief Customer Officer, a bestselling author of four books, and a keynote speaker who has addressed more than 1,500 of the world’s most successful companies.
Customer experience speaker Jeanne Bliss pioneered the Chief Customer Officer position at Lands’ End, Coldwell Banker, Allstate, Mazda, and Microsoft — reporting directly to the CEO at each company and leading customer experience transformations across organizations of up to 50,000 employees. At every one of those corporations, her strategies drove customer retention rates above 95 percent, proving that human-centered leadership isn’t just the right thing to do — it is the most reliable engine of sustainable growth.
In 2002, she founded CustomerBliss, a preeminent customer experience transformation consultancy through which she has since coached more than 20,000 senior leaders across virtually every industry vertical. In 2011, she co-founded the Customer Experience Professionals Association (CXPA), the global nonprofit that has become the defining professional body for CX practitioners worldwide, cementing her role as one of the chief architects of the entire customer experience movement.
Four Bestselling Books That Defined a Profession
Bliss’s four books are required reading in boardrooms and business schools alike. Her first, Chief Customer Officer (2006), was the first book ever written on the CCO role and has been translated into eight languages. It was followed by I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty, and Chief Customer Officer 2.0, which introduced her landmark Five-Competency Framework for customer-driven growth — now adopted by organizations around the world. Her fourth book, Would You Do That to Your Mother?, became an Editor’s Choice selection at 800-CEO-READ and a top-ten business book of 2018, challenging leaders with a deceptively simple moral test that cuts through corporate complexity to expose whether a company truly treats its customers with humanity and respect.
As a speaker, Jeanne Bliss delivers something rare on the keynote stage: field-tested frameworks grounded in decades of real executive practice, delivered with warmth, clarity, and a storytelling style that moves senior audiences to action. Her keynotes are not theoretical — she has pushed the “customer rock” up the hill herself, and her ability to translate that lived experience into practical leadership guidance is what sets her apart. Organizations book Jeanne Bliss when they need their executive teams aligned around a shared vision of what it genuinely means to earn customer growth — and ready to act on it.
Jeanne Bliss Speaking Videos
Jeanne Bliss Demo Reel
Jeanne Bliss - Building Your Customer-Driven Growth Engine
Jeanne Bliss Keynote Topics
The most powerful test for any customer-facing decision is also the simplest: would you do that to your mother? Adapted from her bestselling book, this high-energy keynote challenges leaders to evaluate their policies, practices, and culture through the lens of basic human dignity and respect. Bliss takes audiences through real-world case studies of companies that operate by a "Make Mom Proud" standard — and shows exactly how that commitment translates into customer devotion, employee pride, and measurable business growth. Audiences leave with a five-step action plan they can begin implementing immediately.
Most companies want to improve the customer experience — few know how to lead the transformation in a way that sticks. In this foundational keynote, Jeanne Bliss draws on her Five-Competency Framework, field-tested across more than 20,000 coaching engagements and five CCO tenures, to map the exact path from intention to results. She shows leadership teams how to break down silos, align around the customer journey, and shift annual planning from inside-out to outside-in. The result is an organization that earns the right to growth by improving customers' lives — not just by measuring their satisfaction.
The most admired companies are not the biggest or the most aggressive — they are led by people willing to make conscience-led decisions about who they are and how they operate, even when it is hard. In this compelling keynote, Jeanne Bliss presents her five acts of Leadership Bravery: the courageous choices that free employees to do their best work, honor customers' lives, and build organizations that are remembered for how they made people feel. Drawing on vivid examples from companies across industries, she shows how leadership bravery translates directly into employee engagement, customer loyalty, and what she calls "Admirable Growth."
In an era of commoditization, the single most powerful competitive asset a company can build is memory — the emotional imprint left by how a brand makes people feel. In this keynote, Bliss explores how the world's most admired organizations make "memory creation" the central currency of their brand strategy, turning ordinary interactions into moments that generate word-of-mouth, deepen loyalty, and drive long-term revenue. Inspired by her father's legendary shoe store and grounded in decades of CX research, this is a keynote that reminds leaders why they are in business — and what it takes to be truly unforgettable.
Speaker topics
FAQs on Booking Jeanne Bliss
Why Jeanne Bliss?
Booking Jeanne Bliss as a keynote speaker means bringing the "Godmother of Customer Experience" to your stage — and there is simply no one with deeper credentials in this space. As the pioneer of the Chief Customer Officer role at five major corporations, the co-founder of the CXPA, and the author of four defining books on customer-centric leadership, Bliss offers something no other speaker can: 35+ years of hands-on CCO experience translated into practical frameworks your leadership team can implement immediately. She has coached more than 20,000 leaders and addressed over 1,500 companies globally. Her keynotes don't just inspire — they produce organizational alignment and a clear path forward. Contact Aurum Speakers Bureau to check Jeanne Bliss's availability for your next event.
Who is considered the "Godmother of Customer Experience"?
Jeanne Bliss is widely known as the "Godmother of Customer Experience," a title earned through her role in building the CX discipline from the ground up. She held the first-ever Chief Customer Officer role at Lands' End, Coldwell Banker, Allstate, Mazda, and Microsoft — reporting directly to the CEO at each company — long before "customer experience" was a recognized corporate function. She also co-founded the Customer Experience Professionals Association in 2011, the global body that defines professional standards for CX practitioners, and authored the first book ever written on the CCO role.
What is Jeanne Bliss's Five-Competency Framework?
Jeanne Bliss's Five-Competency Framework is a proven model for building customer-driven growth, developed over two decades as a CCO practitioner and refined through coaching more than 20,000 global leaders. The five competencies are: (1) Manage and Honor Customers as Assets, (2) Align Around Experience, (3) Build a Customer Listening Path, (4) Proactive Experience Reliability and Innovation, and (5) One-Company Accountability, Leadership & Decision Making. The framework is detailed in her book Chief Customer Officer 2.0 and has been adopted by organizations across virtually every industry worldwide as the foundational roadmap for customer experience transformation.
What topics does keynote speaker Jeanne Bliss cover?
Jeanne Bliss speaks on customer experience leadership, building customer-driven growth engines, the Chief Customer Officer role, leadership bravery, memory creation as the currency of a brand, and creating organizational cultures that earn genuine customer and employee admiration. Her keynotes are built around her proven Five-Competency Framework and draw on case studies from hundreds of the world's most beloved companies. Each talk is customized for the audience's industry and strategic priorities. Reach out to Aurum Speakers Bureau to discuss how Jeanne Bliss's keynotes can be tailored for your event.
How to book Jeanne Bliss as a keynote speaker?
Aurum Speakers Bureau can help you book Jeanne Bliss as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Jeanne Bliss's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Jeanne Bliss or any other top keynote speaker or celebrity of your choice.
How much is Jeanne Bliss speaking fee?
Jeanne Bliss speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Jeanne Bliss to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Jeanne Bliss.
How can I contact Jeanne Bliss?
We only work with Jeanne Bliss on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Jeanne Bliss and will handle all negotiations, contracts, and logistics associated with having Jeanne Bliss speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Jeanne Bliss for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Jeanne Bliss for a virtual keynote?
Yes, Jeanne Bliss is available for virtual keynotes and webinars. To book Jeanne Bliss for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
