Tim Grover Keynote Speaker and trainer to Michael Jordan and Kobe Bryant

Tim Grover

Trainer to Michael Jordan, Kobe Bryant & NBA Champions | CEO, ATTACK Athletics | NYT Bestselling Author | Elite Performance & Winning Mentality

For over 35 years, Tim Grover has been the secret weapon behind the greatest champions in sports — training Michael Jordan, Kobe Bryant, and Dwyane Wade to peak performance. The CEO of ATTACK Athletics and NYT bestselling author of Relentless, Grover gives audiences a raw, unfiltered framework for achieving at the highest level.

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    Tim Grover biography

    For more than three decades, Tim Grover has operated at the intersection of physical excellence and mental dominance, earning a reputation as the most demanding and results-driven performance trainer in the world. As the founder and CEO of ATTACK Athletics, the Chicago-based training organization he established in 1989, Grover has worked with Michael Jordan, Kobe Bryant, Dwyane Wade, Charles Barkley, Aaron Donald, and hundreds of elite performers across the NFL, NBA, MLB, NHL, and the Olympics.

    Performance speaker Tim Grover first approached Michael Jordan in 1989 with a cold proposal: let me train you, and I’ll make you better. Jordan said yes. What followed was one of the most storied trainer-athlete partnerships in sports history, producing six NBA championships and cementing Grover’s methods as the gold standard for elite performance development. He went on to work with Kobe Bryant for over a decade, helping him sustain an extraordinary level of dominance through discipline, obsessive preparation, and an uncompromising mindset that Grover calls being “Relentless.”

    From the Gym to the Boardroom: The Relentless Framework

    Grover holds a Master’s degree in Exercise Science and a Bachelor’s degree in Kinesiology from the University of Illinois at Chicago, where he competed as a Division I basketball player. In 2010, he was inducted into the UIC Hall of Fame with the Lifetime Achievement Award — recognition of both his athletic career and his transformational impact on the field of performance science.

    His methods extend well beyond the gym. Grover is a New York Times bestselling author of two landmark books: Relentless: From Good to Great to Unstoppable and Winning: The Unforgiving Race to Greatness, both of which have become essential reading for athletes, executives, and anyone pursuing excellence under pressure. He was also featured prominently in ESPN and Netflix’s acclaimed documentary The Last Dance, introducing his philosophy to a global audience of millions. He is additionally the creator of The Relentless System, a digital training platform, and the original online series Breakthrough.

    As a motivational speaker, Tim Grover delivers a jolt of high-voltage clarity that few speakers can match. Drawing on decades of working with the greatest competitors in the world, his keynotes cut through the noise to address what actually separates elite performers from everyone else: not talent, not resources, but mindset, relentless drive, and the willingness to do what others won’t. Audiences leave with a framework for attacking their own performance ceiling — and the uncomfortable clarity that the only thing standing between them and greatness is the choice to pursue it without excuses.

    Tim Grover Speaking Videos

    Tim Grover - WINNING: The Unforgiving Race To Greatness - Live at FUBCON 2023
    The Most Motivational Talk - Tim Grover's Secret to Success

    Tim Grover Keynote Topics

    Drawn directly from the philosophy behind his New York Times bestselling book, this keynote dismantles the comfortable myths about success and replaces them with an unflinching look at what elite performance actually demands. Grover introduces his framework of Cleaners — the rare individuals who never stop, never settle, and never need external validation to keep going — and challenges every person in the room to examine which level they are truly operating at. Expect no comfort, no clichés, and no empty slogans: just a direct, powerful, and deeply practical case for choosing relentless over comfortable. This is the keynote that changes how your team thinks about what they are capable of.

    In this keynote, Grover takes the lessons forged training the most competitive athletes on the planet and applies them to the team dynamics and cultural patterns that define organizational performance. He examines how winning cultures are built — not through inspiration alone, but through radical accountability, shared standards, and the elimination of the excuses and mediocrity that organizations quietly tolerate. Audiences walk away understanding exactly what is holding their team back and what it will take, practically and psychologically, to close that gap. This session is most powerful for leadership teams, sales organizations, and any group serious about elevating collective standards.

    Every organization faces moments of extreme pressure — a critical pitch, a market disruption, a team in crisis. What separates those who rise from those who retreat is not talent: it is preparation, mental architecture, and the deeply embedded habit of attacking pressure rather than avoiding it. Grover draws on his years working alongside Jordan, Bryant, and Wade in the highest-pressure moments in professional sports to decode exactly what elite performers do differently when the stakes are highest. The insights translate directly to any competitive environment where execution under pressure is the difference between winning and losing.

    Beyond inspiration, this workshop-style session gives attendees a structured, actionable framework for redesigning how they train, compete, and perform in their own professional lives. Grover walks participants through the core pillars of the Relentless System — physical conditioning as a mental discipline, the elimination of self-imposed limitations, decision-making under fatigue and stress, and the daily habits that compound into extraordinary long-term results. Designed for smaller executive groups or leadership offsites, this session leaves participants not just motivated, but equipped with a concrete personal performance plan.

    FAQs on Booking Tim Grover

    Why Tim Grover?

    Booking Tim Grover for your event means bringing the man who made the greatest athletes in history even greater. Grover doesn't traffic in motivational clichés — he delivers a raw, rigorous, and deeply practical framework for elite performance that he has tested and refined over 35 years working with Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of champions across professional sports. His message hits hardest for organizations that are done with average and ready to operate at a different level. Whether your audience is a sales team, a leadership cohort, or a roomful of executives navigating competitive pressure, Grover gives them the mental architecture of a champion. Contact Aurum Speakers Bureau to explore availability and make this keynote the turning point for your team.

    Did Tim Grover train Michael Jordan?

    Yes. Tim Grover began training Michael Jordan in 1989 after approaching the then-26-year-old superstar with an unsolicited proposal to improve his physical conditioning. Jordan agreed, and the partnership lasted through all six of Jordan's NBA championships with the Chicago Bulls. Grover designed Jordan's off-season training regimens, managed his physical preparation during the season, and worked closely with him on the mental edge that made him nearly unguardable. The partnership is documented extensively in ESPN and Netflix's documentary The Last Dance, in which Grover appears as one of Jordan's most trusted confidants throughout the dynasty years.

    What are Tim Grover's books?

    Tim Grover has written two New York Times bestselling books. Relentless: From Good to Great to Unstoppable (2013) distills his performance philosophy into a framework distinguishing between three levels of competitor — Coolers, Closers, and Cleaners — and argues that true greatness belongs only to those who operate without limits, excuses, or the need for outside validation. His second book, Winning: The Unforgiving Race to Greatness (2021), pushes further into the psychology of elite achievement, exploring what it actually takes to pursue and sustain winning at the highest level. Both books are widely read in sports and business circles.

    What topics does motivational speaker Tim Grover cover?

    Tim Grover's keynotes center on high-performance mindset, elite mental toughness, winning culture, relentless drive, and the habits that separate good from unstoppable. He addresses how to perform under extreme pressure, eliminate the excuses and mental friction that hold teams back, and build the individual accountability that drives collective excellence. His talks are especially powerful for sales organizations, executive leadership teams, sports franchises, and any group facing a performance plateau. Reach out to Aurum Speakers Bureau to discuss how Tim Grover's message can be customized for your event and audience.

    How to book Tim Grover as a keynote speaker?

    Aurum Speakers Bureau can help you book Tim Grover as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Tim Grover's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Tim Grover or any other top keynote speaker or celebrity of your choice.

    How much is Tim Grover speaking fee?

    Tim Grover speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Tim Grover to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Tim Grover.

    How can I contact Tim Grover?

    We only work with Tim Grover on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Tim Grover and will handle all negotiations, contracts, and logistics associated with having Tim Grover speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Tim Grover for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.

    Can I book Tim Grover for a virtual keynote?

    Yes, Tim Grover is available for virtual keynotes and webinars. To book Tim Grover for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.