Whitney Johnson
Thinkers50 Top 10 Business Thinker | CEO, Disruption Advisors | Creator of the S Curve of Learning® | Author, Smart Growth
Senior Lecturer, MIT Sloan | Digital Fellow, MIT Initiative on the Digital Economy | Author, Questions Are the Answer & The Innovator's DNA | Five-Time Thinkers50 Top 50
Can a better question beat a better answer, with or without AI? MIT Sloan's Hal Gregersen has spent three decades proving that great leaders stand out for what they ask, not what they know. Five times ranked among the Thinkers50 top management thinkers and creator of the Question Burst, he gets audiences asking fearless questions in real time, leaving with a method that unsticks teams in four minutes.
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Hal Gregersen has built his career on a deceptively simple idea: the leaders who solve the hardest problems are the ones who ask the best questions. A senior lecturer in leadership and innovation at the MIT Sloan School of Management and former executive director of the MIT Leadership Center, he has spent three decades showing that the world’s most creative leaders are distinguished less by what they know than by what they ask.
Innovation speaker Hal Gregersen is a digital fellow in the Human-First AI group at the MIT Initiative on the Digital Economy, where he researches how to strengthen human skills and identity when working alongside AI. He is a co-founder of The Innovator’s DNA research firm and an Innosight Fellow, and has worked closely with leaders at Chanel, Danone, Disney·Pixar, Ernst & Young, Fidelity, Genentech, Patagonia, Salesforce, and Zappos.
Thinkers50 has ranked him among the world’s top 50 management thinkers five times, awarded him its 2017 Leadership Award, and named him a Top 30 Global Guru in 2020. He is the author of 10 books published in 17 languages, including the Nautilus Award-winning Questions Are the Answer and The Innovator’s DNA, co-authored with Clayton Christensen and Jeff Dyer.
Drawing on interviews with more than 200 challenge-driven leaders, from Jeff Bezos and Pixar’s Ed Catmull to Chanel’s Leena Nair, Gregersen created the Question Burst, a structured-inquiry method that gets stuck teams moving in four minutes while building psychological safety. Its AI-powered extension, the Question Burst Catalyst, works inside Gemini and ChatGPT and helps teams use generative AI as a partner in deeper inquiry rather than an answer machine, always with human agency and creativity first. His research has been cited more than 15,000 times. He has taught at INSEAD, London Business School, Dartmouth’s Tuck School of Business, Brigham Young University, and Aalto University, and was a Fulbright Fellow in Finland. An award-winning photographer, he has studied leaders from LEGO’s boardroom to Everest Base Camp.
As a speaker, Hal Gregersen turns a keynote into a working session, getting entire audiences generating catalytic questions on their own challenges in real time. He speaks on inquiry-driven leadership, building cultures of innovation, leading people through transitions and digital change, and using AI to sharpen rather than replace human judgment. CenturyLink executives gave him a standing ovation, and Infosys named him the highest-rated speaker at its Confluence event in Berlin. Senior audiences leave with a repeatable method for surfacing the questions that unlock progress.
Faced with a problem, most people reach for a ready-made solution. Yet in a world reshaped by technology and uncertainty, the toughest challenges have no precedent and no packaged answer. Based on his Nautilus Award-winning book, Gregersen argues that employees at every level should be asking better questions instead of supplying quick answers, and introduces his Question Burst method for doing exactly that. Drawing on firsthand research at Amazon, Pixar, Tesla, and other innovators, he shows how disciplined questioning produces not only solutions but entirely new ideas worth pursuing.
The higher leaders rise, the more organizational forces shield them from uncomfortable truths, wrapping them in a "good news cocoon" that Gregersen calls the Leader's Dilemma. When markets can shift overnight, that insulation is dangerous. Drawing on in-depth interviews with more than 200 standout questioners, including Walt Bettinger, Jeff Bezos, Orit Gadiesh, Abigail Johnson, and General Stanley McChrystal, he reveals five daily disciplines these leaders use to find what they don't know they don't know. Attendees practice questioning tools live and leave ready to apply them to their own challenges.
Are innovators born or made? Gregersen, together with the late Clayton Christensen and Jeff Dyer, set out to answer that question in their bestselling book. Drawing on conversations with more than 100 game-changing founders and CEOs and research on over 15,000 creative leaders worldwide, he unpacks the five discovery skills behind breakthrough ideas: questioning, observing, networking, experimenting, and associating. Short, high-energy exercises help attendees start building these skills on the spot, so they return to work thinking and acting differently.
Innovative leaders can transform an organization, but if they don't enable others to innovate too, the company's creative capacity rises and falls with them alone. Gregersen examines how leaders such as Ed Catmull of Disney·Pixar, Jeff Bezos, Rose Marcario of Patagonia, and Marc Benioff of Salesforce act as relentless problem solvers who spread the source of ideas across the organization and build creative problem-solving capacity from the bottom up. He makes the case that this culture of innovation is the most important legacy a leader can leave.
New technologies are accelerating digital transformation, forcing people to rethink their roles, take on new responsibilities, and manage the emotions that come with it. Based on research with more than 50 leaders of digital transitions, Gregersen offers a structured process and practical toolkit for recognizing these transitions and moving through them well. He focuses on the human side of change: helping people adopt new identities, build new capabilities, and channel emotional energy productively along the way.
When the familiar ways of working stop serving us, individuals and leaders must let go of old habits and find a path through unknown territory. Drawing on two decades of transition curve research behind Questions Are the Answer, The Innovator's DNA, and It Starts with One, Gregersen shows how catalytic inquiry moves people forward. Leaders learn to identify what comes next under extreme uncertainty, manage the emotional arc of unexpected change (from tolerating not knowing to resisting a rush into action), and use questions to climb new transition curves successfully.
Having interviewed more than 200 top leaders, Gregersen is a skilled moderator who draws deeper participation from panelists and audiences alike. He can anchor an entire event: an opening keynote that frames every session through the lens of questioning, ongoing facilitation that has attendees practicing those skills as they learn and network, and a closing session that captures how the techniques served them. Participants spend the whole conference sharpening their questioning and leave ready to use it at work immediately.
Booking Hal Gregersen gives your audience one of the world's most original and practical thinkers on innovation and leadership, and a session that works more like a hands-on lab than a standard keynote. A senior lecturer at MIT Sloan, digital fellow at the MIT Initiative on the Digital Economy, and five-time Thinkers50 top 50 management thinker, he pairs three decades of research with interactive delivery, often getting a whole room generating breakthrough questions on its own challenges in real time. His Question Burst method, and its AI-powered extension, the Question Burst Catalyst, are used by leaders at organizations such as Chanel, Disney·Pixar, Patagonia, and Salesforce. Infosys named him the highest-rated speaker at its Confluence event, and CenturyLink executives gave him a standing ovation. He is an ideal choice for events on innovation, leadership, change, AI, and the future of work. To bring Hal Gregersen to your next event, contact Aurum Speakers Bureau.
Hal Gregersen is an American leadership and innovation expert, a senior lecturer in leadership and innovation at the MIT Sloan School of Management, a digital fellow in the Human-First AI group at the MIT Initiative on the Digital Economy, and the former executive director of the MIT Leadership Center. He co-founded The Innovator's DNA research firm and is an Innosight Fellow. The author of 10 books in 17 languages, including Questions Are the Answer and The Innovator's DNA (with Clayton Christensen and Jeff Dyer), he has been ranked among the Thinkers50 top 50 management thinkers five times and won its 2017 Leadership Award. He previously taught at INSEAD, London Business School, Dartmouth's Tuck School of Business, Brigham Young University, and Aalto University.
The Question Burst is a structured-inquiry method created by Hal Gregersen. Instead of brainstorming answers, a group spends about four minutes generating as many questions as possible about a challenge, without explaining or debating them, then examines which questions reframe the problem in useful new ways. The method helps teams surface hidden assumptions, get unstuck quickly, and build psychological safety. Gregersen's Question Burst Catalyst extends the approach to generative AI: working inside Gemini and ChatGPT, it helps people use AI as a partner for deeper inquiry while keeping human agency and creativity first.
Hal Gregersen speaks on the power of questions in innovation (Questions Are the Answer), escaping the CEO bubble through catalytic questioning, the five discovery skills of The Innovator's DNA, building a lastingly creative organization, leading people through digitally driven transitions, and navigating uncertainty with transition curve leadership. He also serves as a full-event moderator who builds a question-centered culture across an entire conference, and offers half-, one-, and two-day interactive workshops. To book Hal Gregersen as a speaker, contact Aurum Speakers Bureau.
Aurum Speakers Bureau can help you book Hal Gregersen as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Hal Gregersen's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Hal Gregersen or any other top keynote speaker or celebrity of your choice.
Hal Gregersen speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Hal Gregersen to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Hal Gregersen.
We only work with Hal Gregersen on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Hal Gregersen and will handle all negotiations, contracts, and logistics associated with having Hal Gregersen speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Hal Gregersen for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Yes, Hal Gregersen is available for virtual keynotes and webinars. To book Hal Gregersen for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
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