Brian Solis
Head of Global Innovation, ServiceNow | Digital Analyst & Anthropologist | Bestselling Author of Mindshift | Thinkers50 Ranked
Founder & CEO of Retail Prophet | One of the World's Foremost Retail & Consumer Futurists | International Bestselling Author of Four Books on the Future of Commerce
Doug Stephens is one of the world's foremost retail futurists, known as 'the futurist that futurists follow.' As founder and CEO of the advisory firm Retail Prophet, he has shaped the strategies of global brands from Nike and IKEA to Louis Vuitton and Coca-Cola. An international bestselling author of four books on the future of retail and business, he gives audiences a bold, evidence-based vision of how commerce is being reinvented.
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Futurist speaker Doug Stephens is one of the world’s foremost retail and consumer futurists, so influential among his peers that he has been called “the futurist that futurists follow.” As the founder and CEO of the global advisory firm Retail Prophet, he has spent his career forecasting how technology, economics, demographics, and shifting consumer behavior are reshaping the way the world shops, and helping the biggest brands prepare for what comes next.
Stephens’s intellectual work has shaped the strategies of some of the most recognized companies on earth, including Nike, IKEA, Louis Vuitton, Coca-Cola, L’Oréal, Walmart, Google, Estée Lauder, and BMW. Before founding Retail Prophet, he spent more than twenty years inside the retail industry in senior international roles, including leading one of New York City’s most historic retail chains. That rare combination of operating experience and big-picture foresight is what makes his predictions both bold and grounded.
Stephens is the international bestselling author of four books charting the transformation of commerce: The Retail Revival, Reengineering Retail (translated into multiple languages), Resurrecting Retail, and his latest, The Future of Competitive Advantage, which broadens his lens from retail to how any business can win in an age of uncertainty. A nationally syndicated retail columnist for CBC Radio and a contributor to the Business of Fashion, his perspectives are regularly featured in The New York Times, The Wall Street Journal, the BBC, and Fast Company, and he sits on corporate and academic advisory boards including the David Sobey Centre for Innovation in Retail.
As a speaker, Doug Stephens is visionary, provocative, and highly engaging, painting a vivid, credible picture of where commerce and consumer behavior are heading, and what leaders must do now to stay ahead. He speaks on the future of retail and the “store as media,” the evolution of consumer behavior and experience, disruption and reinvention, and how brands can build lasting competitive advantage. Audiences leave with a sharper view of the future and a practical roadmap for thriving in it.
In his signature keynote, Doug Stephens takes audiences on a compelling tour of the forces reshaping retail and commerce, from AI and automation to shifting demographics and the collapse of old business models. Drawing on decades of forecasting for the world’s biggest brands, he explains what is really changing, what is hype, and how retailers and brands can position themselves to win. Bold, credible, and genuinely eye-opening, it is an essential briefing for anyone whose business depends on how, and why, people buy.
One of Doug Stephens’s most influential ideas is that the role of the physical store has fundamentally flipped: in a digital world, the store is no longer a place of distribution but a powerful medium, a stage for experience, brand, and connection. In this keynote he unpacks what that means for retailers and brands, and how the most forward-thinking companies are turning physical space into their most valuable marketing channel. A provocative, practical talk on the future of experience and customer engagement.
Why we buy, how we decide, and what we expect from brands are all being rewritten. Doug Stephens helps audiences understand the deep shifts in consumer behavior, driven by technology, economics, demographics, and changing values, and what they mean for how companies market, sell, and serve. Rich with data and real-world examples, this keynote gives marketing and business leaders a clear read on the evolving consumer and how to stay relevant to them.
Drawing on his latest book, The Future of Competitive Advantage, Doug Stephens widens the lens from retail to business as a whole. In a world of relentless disruption, he argues, the old sources of advantage are eroding, and leaders need a new blueprint. He shows how companies can build durable advantage through experience, brand, agility, and foresight, and how to turn uncertainty into opportunity. A strategic, forward-looking keynote for leaders in any industry facing constant change.
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