Simon Mainwaring
Brand Futurist | Founder, We First & MAIN Advisory | NYT & WSJ Bestselling Author of Lead With We | Real Leaders Top 50 Keynote Speaker
Two-Time James Beard Award-Winning Chef | Founder & Owner, Milk Bar | Host, Netflix's Bake Squad | New York Times Bestselling Author | Cultural Icon in Food & Innovation
Christina Tosi turned childhood nostalgia into a dessert revolution. As the founder of Milk Bar and a two-time James Beard Award winner, she's known for creations that challenge convention—Cereal Milk, Compost Cookies, and cakes with unfrosted sides. Her work extends beyond baking: she's the host of Netflix's Bake Squad, a former MasterChef judge, and a bestselling author who shares how creativity, optimism, and bold risk-taking fuel lasting success.
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Christina Tosi is the two-time James Beard Award-winning chef and founder of Milk Bar, the dessert empire that turned nostalgic flavors into cultural phenomena. Known for her Compost Cookies, Cereal Milk soft serve, and layer cakes with unfrosted sides, Tosi has built a business that spans nationwide bakery locations, an online care package operation, and retail products in major grocery chains. She launched the first Milk Bar in New York’s East Village in November 2008, and the brand has since become synonymous with rule-breaking creativity and joyful innovation.
Entrepreneurship speaker Christina Tosi’s journey began far from the pastry kitchen. She studied electrical engineering before earning degrees in applied mathematics and Italian, then pivoted to the French Culinary Institute. Early roles at fine dining establishments like Bouley and wd~50 gave her technical mastery, but it was her work with David Chang at Momofuku that changed everything. Hired in 2005 to develop a food safety plan, Tosi’s role evolved into overseeing the restaurant group’s entire pastry program. Chang encouraged her to pursue her true passion, and Milk Bar was born—a place where childhood nostalgia met culinary sophistication.
Tosi’s innovations have reshaped American dessert culture. Her Cereal Milk flavor, inspired by the milk left at the bottom of a cereal bowl, became a signature that The New York Times called “the brilliant idea” and credited with starting the soft-serve craze in restaurants. She holds two James Beard Awards—Rising Star Chef in 2012 and Outstanding Pastry Chef in 2015—and has been recognized by Fast Company as one of the most creative people in business. Beyond Milk Bar, Tosi has expanded her influence through major brand partnerships with Kellogg’s, Verizon, Subaru, American Express, and Estée Lauder.
As a speaker, Christina Tosi brings authenticity and infectious energy to stages worldwide. She shares how curiosity, optimism, and a willingness to break conventions can fuel innovation in any industry—not just the kitchen. Her talks explore the mindset shifts required to build beloved brands, the importance of staying connected to what brings joy, and how leaders can create cultures where creativity thrives. Audiences leave inspired to approach their work with renewed purpose, ready to take risks and celebrate the little big things that make businesses—and lives—extraordinary.
Tosi shares the story of how Milk Bar grew from a single East Village storefront into a nationwide brand with cult-like devotion. She explores what it takes to create products that resonate emotionally with customers, the importance of staying true to your vision while scaling, and how authenticity becomes a competitive advantage. Drawing from her experience turning childhood flavors into cultural touchstones, she offers practical lessons on differentiation, customer connection, and building brands that people want to be part of—not just buy from.
Creativity isn't reserved for artists and chefs—it's a learnable skill that drives success in any field. Tosi breaks down her approach to creative problem-solving, from embracing constraints to reimagining familiar ingredients in unexpected ways. She discusses how organizations can foster cultures where experimentation is encouraged, failure is normalized, and teams feel empowered to take risks. Using stories from building Milk Bar and navigating setbacks, she demonstrates how curiosity and optimism unlock breakthrough thinking.
Tosi's leadership philosophy centers on creating environments where people feel valued, inspired, and excited to show up every day. She shares how she built Milk Bar's team culture around celebration, collaboration, and a shared sense of purpose. Her keynote covers practical strategies for hiring for attitude over experience, giving teams ownership of their work, and maintaining positivity during challenges. Leaders learn how to balance high standards with genuine care, creating workplaces where creativity and performance go hand in hand.
Tosi traces her path from working in David Chang's restaurant to launching her own business, offering honest insights into what it really takes to build something from scratch. She discusses the importance of mentorship, knowing when to make bold moves, and learning to trust your instincts even when conventional wisdom says otherwise. This keynote is perfect for aspiring entrepreneurs and intrapreneurs who want to understand the mindset, discipline, and resilience required to turn vision into reality.
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