Jonas Kjellberg
Co-Creator of Skype | Co-Founder & Chairman, NORNORM (backed by IKEA) | Serial Entrepreneur | Author & Lecturer, Stanford & Stockholm School of Economics
April Dunford
Bestselling Author, Obviously Awesome & Sales Pitch | Founder & CEO, Ambient Strategy | B2B Positioning & Sales Narrative Expert
Speaker April Dunford is the leading authority on B2B product positioning—founder of Ambient Strategy and bestselling author of Obviously Awesome and Sales Pitch. She has helped 200+ technology companies sharpen how they describe their value and convert that clarity into pipeline and pricing power. Audiences book April Dunford for keynotes that replace marketing buzzwords with executable frameworks they can use on Monday morning.
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April Dunford biography
Sales speaker April Dunford is the world’s leading authority on B2B product positioning and sales narrative—the operator-turned-author whose frameworks have quietly become standard practice across modern technology companies. As founder and CEO of Ambient Strategy, she has personally guided more than 200 B2B technology companies through the work of sharpening how they describe their value, win against larger incumbents, and translate clarity into pricing power and pipeline.
Before launching Ambient Strategy, April spent more than two decades as VP and SVP of Marketing at seven enterprise software companies, six of which were acquired by larger players, and held senior product roles at IBM. That operator’s lens is what sets her apart: she does not theorize about positioning—she has done it, repeatedly, under pressure, with real money on the line.
From Positioning Frameworks to Boardroom Strategy
April is the bestselling author of Obviously Awesome, the book that introduced her now-canonical 10-step positioning methodology, and Sales Pitch, which translates positioning into a structured eight-part narrative that revenue teams can actually use. Both have become required reading for product, marketing, and sales leaders, with hundreds of thousands of copies sold and a permanent place on the syllabi of leading business schools and accelerators.
Her ideas appear regularly in publications and podcasts including Lenny’s Newsletter, First Round Review, and SaaStr, and she advises boards and executive teams on how to reposition for new markets, defend differentiation against larger competitors, and align marketing with sales around a single story. More on her current work is available at aprildunford.com.
As a speaker, April Dunford is known for replacing buzzwords with sharp, executable thinking. She builds her keynotes around real case studies, working frameworks, and the kind of dry humor that keeps a senior audience leaning in. Audiences leave with a clear, repeatable model for repositioning their product, aligning marketing and sales, and converting that clarity into measurable revenue.
April Dunford Speaking Videos
April Dunford - Powerful Product Positioning
April Dunford - Why Great Companies Stand Out
April Dunford Keynote Topics
April Dunford reframes positioning from a marketing afterthought to one of the most powerful levers a company can pull. In this thought-provoking session she walks executive audiences through her structured methodology for finding the unique value of a product, choosing the right market frame, and turning that frame into messaging, pricing strategy, and sales narrative. Whether you are launching a new offering or repositioning an existing one, she shows how clarity of position drives every downstream growth metric—and how to know when your current positioning is quietly costing you revenue.
Drawing on her bestselling book, April Dunford teaches audiences how to identify the unique value their product delivers and communicate it so a target customer 'gets it' in seconds. The keynote covers the five components of strong positioning, how to choose a market frame that flatters your strengths, and how to use those choices to drive everything from packaging to pricing. Through case studies from her work with more than 200 B2B technology companies, she gives entrepreneurs, marketers, and salespeople a repeatable model for standing out in crowded markets.
Most sales pitches still sound like product demos. In this keynote, April Dunford introduces the eight-part sales narrative structure from her latest book, Sales Pitch, and shows how it converts positioning into a story buyers actually buy. Audiences learn how to walk a prospect from problem to solution to differentiated value without falling back on tired demos or feature dumps—and how aligned narrative shortens sales cycles, raises win rates, and quietly increases price.
This intensive working session is designed for executive teams that need clarity and alignment on how their product or company should be positioned. Through a structured exercise, the leadership team works together to identify and define the components of their positioning, and then converts those components into a clear sales narrative the entire commercial organization can use. The workshop is best suited for B2B technology companies preparing for a major launch, repositioning, fundraise, or strategic shift, and is selected through an upfront fit conversation.
Speaker topics
FAQs on Booking April Dunford
Why April Dunford?
April Dunford is the rare positioning expert who has actually lived it—two decades as a B2B tech VP of Marketing, six successful exits, and over 200 companies repositioned through Ambient Strategy. Her bestselling books Obviously Awesome and Sales Pitch have become required reading for product, marketing, and sales leaders, and her keynotes give senior audiences something they almost never receive: a concrete, immediately useful framework instead of slogans. If your leadership team is wrestling with how to differentiate a complex product, win against larger incumbents, or align marketing and sales around a single story, she is the most credible voice on the topic. Book April Dunford through Aurum Speakers Bureau to bring her positioning playbook to your next leadership offsite, sales kickoff, or industry stage.
What is April Dunford best known for?
She is best known for inventing the modern, structured approach to B2B product positioning. Before her work, positioning was treated as marketing intuition; she turned it into a 10-step methodology now used across SaaS, fintech, cybersecurity, and enterprise technology. Her bestselling book Obviously Awesome made the framework famous, and her follow-up Sales Pitch extended it into a practical playbook for revenue teams.
What is the difference between Obviously Awesome and Sales Pitch?
Obviously Awesome is about finding and defining a product's positioning—the strategic work of choosing the right market frame and articulating differentiated value. Sales Pitch is about translating that positioning into a structured eight-part narrative that sales reps can actually deliver in a customer conversation. The two books are designed as a system: the first sets the strategy, the second turns it into revenue.
What does April Dunford bring to a corporate keynote?
She brings the operator credibility most authors lack and the clarity of thought most consultants can't match. Audiences leave with a usable framework, not a feel-good talk: how to test their current positioning, where to look for a stronger angle, and how to translate that angle into sales narrative and pricing. Contact Aurum Speakers Bureau to bring April Dunford to your next sales kickoff, product launch, or executive event.
How to book April Dunford as a keynote speaker?
Aurum Speakers Bureau can help you book April Dunford as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about April Dunford's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for April Dunford or any other top keynote speaker or celebrity of your choice.
How much is April Dunford speaking fee?
April Dunford speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire April Dunford to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book April Dunford.
How can I contact April Dunford?
We only work with April Dunford on paid speaking engagements. Aurum Speakers Bureau can assist you in booking April Dunford and will handle all negotiations, contracts, and logistics associated with having April Dunford speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact April Dunford for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book April Dunford for a virtual keynote?
Yes, April Dunford is available for virtual keynotes and webinars. To book April Dunford for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
