Tony Seba
Expert speaker on Market Disruption, Entrepreneurship and the Clean Disruption of Energy and Transportation
World's #1 Project Management Thinker | Thinkers50 Awardee | HBR Author | Creator of the Project Economy
Creator of the Project Economy and Thinkers50 awardee, speaker Antonio Nieto-Rodriguez is the world's leading authority on project management and strategy execution. His HBR-published frameworks have transformed how organizations prioritize and deliver strategic initiatives. Senior leaders book Antonio to gain actionable methods for driving transformation in the age of AI and constant disruption.
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Thinkers50 speaker Antonio Nieto-Rodriguez is the world’s foremost authority on project management and strategy implementation, and the creator of the influential “Project Economy” concept that has reshaped how organizations think about value creation. His ideas, including the Hierarchy of Purpose framework published in the Harvard Business Review, have helped thousands of executives treat projects as the primary engine of innovation and growth.
Antonio’s career spans leadership roles across consulting, pharmaceuticals, and financial services. He spent a decade at PricewaterhouseCoopers, rising to global lead practitioner for change and project management, before holding senior positions at BNP Paribas Fortis and GlaxoSmithKline Vaccines. These experiences grounded his thought leadership in the practical realities of executing complex programs at scale.
His body of work includes the Harvard Business Review Project Management Handbook, The Focused Organization, The Project Revolution, and his latest book Powered by Projects: Leading Your Organization in the Transformation Age, published by HBR Press. He is the most published author on project management in the history of Harvard Business Review and a regular contributor to leading management journals worldwide.
Antonio received the Thinkers50 “Ideas into Practice” award and ranks among the Global Gurus Top 30. He served as Global Chairman of the Project Management Institute and currently holds the position of Vice President of the Association for Project Management. Together with Ricardo Vargas, he designed the AI in Project Management Masterclass and co-launched the AIPM Certification with APMG International, reaching over 600 professionals in more than 60 countries. He teaches at IE Business School, Duke CE, Vlerick, Skolkovo, and Ecole des Ponts.
As a speaker, Antonio Nieto-Rodriguez has delivered over 220 keynotes across six continents, consistently earning top-speaker ratings. His presentations on management, strategy execution, and organizational transformation give senior leaders the frameworks they need to drive projects that deliver measurable results.
In an era where every organization is running dozens of simultaneous initiatives, the ability to prioritize ruthlessly has become the defining leadership competency. Antonio Nieto-Rodriguez, creator of the Project Economy concept, reveals why most companies fail at execution — not because they lack ideas, but because they lack focus. Drawing on his Hierarchy of Purpose framework and case studies from organizations like Apple, Lego, and Singapore Airlines, he shows how the best-run companies create a culture of extreme prioritization that channels energy toward the projects that matter most. Leaders leave with a practical toolkit for aligning teams, killing low-value initiatives, and building execution into their organization's DNA.
The traditional operating model — built around stable, repeatable processes — is no longer sufficient in a world of constant disruption. Antonio Nieto-Rodriguez presents the case for the project-driven organization, where projects sit at the center of how companies are structured, led, and rewarded. Based on his latest book Powered by Projects and his research for Harvard Business Review, this keynote outlines a new organizational model that enables faster innovation, greater agility, and more engaged teams. Antonio addresses the practical challenges of making this shift — from governance and talent to measurement and culture — and provides a roadmap that senior executives can begin implementing immediately.
Artificial intelligence is transforming every function in the enterprise, and project management is no exception. As co-creator of the AI in Project Management Masterclass and the AIPM Certification — completed by over 600 professionals across 60 countries — Antonio Nieto-Rodriguez is uniquely positioned to guide leaders through this transition. In this keynote, he explores how AI is reshaping project planning, risk assessment, resource allocation, and stakeholder communication. More importantly, he addresses what AI cannot replace: strategic judgment, stakeholder empathy, and the human leadership that turns good plans into great outcomes. This is an essential talk for any organization looking to harness AI without losing the human element that drives successful transformation.
Why do some organizations consistently deliver on their strategic promises while others struggle with a growing backlog of stalled initiatives? Antonio Nieto-Rodriguez has spent decades studying this question, advising senior leaders at companies like Huawei, Philips, and Ryanair, and codifying his findings in multiple Harvard Business Review publications. In this keynote, he identifies the cultural, structural, and leadership factors that separate organizations with strong execution DNA from those trapped in a cycle of overcommitment and underdelivery. Attendees gain a clear framework for diagnosing their own organization's execution gaps and a set of proven interventions for building a culture where strategic projects are completed on time, on budget, and with measurable impact.
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