Tiffani Bova, Chief Strategy and Research Officer, The Futurum Group.
Growth accelerates when a company chooses among many levers. Yet, most keep pulling the same one or two. Tiffani Bova is a growth keynote speaker who has spent nearly 30 years showing leaders which other levers exist, how to choose among them, and why the experience a company delivers decides how long growth lasts.
She is one of the sales speakers available through Aurum Speakers Bureau, and this profile follows her path from industry analyst to Salesforce evangelist. It covers the ideas behind her two Wall Street Journal bestsellers and the way her keynotes fit sales kickoffs and customer summits.
From Gartner analyst to Salesforce evangelist
Bova built her reputation at the front lines of technology strategy and go-to-market execution.
At Gartner, she worked as a Distinguished Analyst and Research Fellow, earned the firm’s Thought Leadership Award, and advised Microsoft, Cisco, IBM, Oracle, SAP, HP, and Amazon Web Services as they moved from traditional licensing to as-a-service models. That work helped create new billion-dollar divisions.
She then joined Salesforce as Global Growth and Innovation Evangelist. Today, she is Chief Strategy and Research Officer at The Futurum Group, where she leads the research and strategy organization that helps companies keep pace with fast-moving markets.
Across those roles, she has delivered more than 1,000 keynotes on six continents, and Forbes has described her as someone who reshapes our perception of growth.
Growth IQ and the ten growth paths
Her first bestseller, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, was published in 2018. It lays out ten growth paths and backs them with more than thirty business stories, including Red Bull, Marvel, and Starbucks.
The editorial value of the framework lies in its diagnosis.
Most organizations lean on the same one or two paths regardless of what the market is doing, and the book asks leaders to choose the right combination and sequence for their current context. Growth IQ has been translated into 12 languages.
Sales leaders planning a kickoff can compare more options in our guide to the best keynote speakers for sales kickoff events.
The Experience Mindset: where customer and employee experience meet
Customers feel it, employees deliver it: The Experience Mindset by Tiffani Bova (Penguin Random House, 2023).
Her second bestseller, The Experience Mindset: Changing the Way You Think About Growth (Penguin Random House, 2023), shifts the question from which path to take toward what multiplies every path. Bova argues that the real multiplier comes from improving customer experience and employee experience together. Endorsed by Tom Peters, the book became a Wall Street Journal and Publishers Weekly bestseller.
The idea carries weight because the two halves depend on each other. Companies that invest only in the customer side often neglect the people who deliver it, and the result is turnover and a ceiling on growth.
For more on that link, read our explainer on why customer experience matters for a business.
Four Tiffani Bova keynotes
“Growth IQ: The Ten Growth Paths to Unlock Smarter, Faster Revenue”
Bova presents her framework for diagnosing a company’s current position, selecting the right growth path, and sequencing moves to build compounding momentum.
“The Experience Mindset: Growing Revenue by Connecting Employee and Customer Experience”
Drawing on her second bestseller, she presents the research behind the EX-CX multiplier effect and offers a five-step framework for aligning the two.
“Sales Transformation in the Age of AI: What Modern Sales Teams Must Do Differently”
This session gives sales leaders a practical blueprint that accounts for AI, changing buyer behavior, and redesigned incentives and sales plays. Teams exploring the technology side can also browse our AI speakers.
“Innovation as a Growth Strategy: How to Build a Culture That Keeps Winning”
Here she shows how to make innovation a systematic capability in how an organization decides, allocates resources, and learns. Organizations focused on this theme can explore our innovation speakers.
To check Tiffani Bova’s availability for your event, contact Aurum Speakers Bureau and one of our founders will respond within 24 hours.
Credentials that reach beyond the stage
Bova has been named three times to the Thinkers50 list of the world’s Top 50 Business Thinkers, recognized as a Top 50 Marketing Thought Leader, and named one of the Most Powerful and Influential Women in California by the National Diversity Council. Explore more voices from that list among our Thinkers50 speakers. Here is a sample of Bova’s customary keynote performances:
She has taught at Columbia, Wharton, and USC, and her work has appeared in Harvard Business Review, Fortune, Fast Company, MIT Sloan Management Review, and Forbes.
She also hosts the podcast What’s Next! with Tiffani Bova, where guests have included Seth Godin, Daniel Pink, Arianna Huffington, and Guy Kawasaki.
Who books Tiffani Bova
Her keynotes suit sales kickoffs, customer summits, leadership meetings, and corporate events where teams need a clear plan for growth. She also appears among the leaders on our list of women keynote speakers.
To match a speaker to your audience, our guide to choosing the right keynote speaker for a corporate event is a useful companion. Her Tiffani Bova speaker profile lists her topics and includes sample material for planners who would like to see her in action. Let us know if you have comments or questions. Here is a list of the most common queries around her, too, in case they help.
Frequently Asked Questions
Who is Tiffani Bova?
Tiffani Bova is a growth, innovation, and sales transformation keynote speaker and Chief Strategy and Research Officer at The Futurum Group. She is a former Global Growth and Innovation Evangelist at Salesforce and a former Distinguished Analyst at Gartner, and she is a two-time Wall Street Journal bestselling author.
What is Growth IQ?
Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business is Tiffani Bova’s first bestseller, published in 2018. It presents ten growth paths and shows leaders how to choose the right combination for their context.
What is the Experience Mindset?
The Experience Mindset is Tiffani Bova’s idea that growth multiplies when customer experience and employee experience improve together. It is also the title of her 2023 book, The Experience Mindset: Changing the Way You Think About Growth.
What are Tiffani Bova’s keynote topics?
Her keynote topics are “Growth IQ: The Ten Growth Paths to Unlock Smarter, Faster Revenue,” “The Experience Mindset: Growing Revenue by Connecting Employee and Customer Experience,” “Sales Transformation in the Age of AI: What Modern Sales Teams Must Do Differently,” and “Innovation as a Growth Strategy: How to Build a Culture That Keeps Winning.”
What is Tiffani Bova’s speaking fee?
Her fee depends on the event date, format, duration, and preparation required. To receive a quote, contact Aurum Speakers Bureau and one of our founders will respond within 24 hours. For a general view of how pricing works, see our overview of speaker fees.
Is Tiffani Bova available for virtual keynotes?
Yes. Tiffani Bova is available for virtual keynotes as well as in-person sessions. More options are available among our virtual keynote speakers.
How can I book Tiffani Bova to speak at an event?
Tiffani Bova can be booked through Aurum Speakers Bureau for sales kickoffs, conferences, and corporate events worldwide. To check her availability and fit for your event, contact Aurum Speakers Bureau and one of our founders will respond within 24 hours.
Growth lasts when a company chooses its paths deliberately and treats the people on both sides of the transaction as part of the strategy.
To bring that perspective to your next stage, contact Aurum Speakers Bureau and one of our founders will respond within 24 hours.
