Angus Deaton
2015 Nobel Laureate in Economic Sciences | Senior Scholar, Princeton University | Expert on Poverty, Inequality & Human Welfare
Tiffani Bova
Chief Strategy & Research Officer, Futurum Group | Former Chief Growth Evangelist, Salesforce | 2x WSJ Bestselling Author | Thinkers50 Top 50
Tiffani Bova has delivered more than 1,000 keynotes on six continents and spent nearly 30 years at the frontlines of growth, sales transformation, and customer experience. Former Chief Growth and Innovation Evangelist at Salesforce and Research Fellow at Gartner, she is now Chief Strategy and Research Officer at The Futurum Group and a two-time Wall Street Journal bestselling author. Forbes says she reshapes our perception of growth.
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Tiffani Bova biography
Tiffani Bova is one of the most recognized voices in global business growth, sales transformation, and customer and employee experience. With nearly 30 years on the frontlines of technology strategy and go-to-market execution, she combines practitioner experience, analytical rigour, and stage presence that has made her one of the most in-demand keynote speakers in the world. Forbes has described her as someone who “reshapes our perception of growth.” The San Francisco Examiner named her one of the ten most sought-after brand evangelists. She has now delivered more than 1,000 keynotes across six continents.
As a business growth speaker, Tiffani Bova is currently Chief Strategy and Research Officer at The Futurum Group, where she leads strategy and data-driven research helping companies stay ahead of rapidly evolving market dynamics. She previously served as Global Chief Growth and Innovation Evangelist at Salesforce, advising clients and the broader ecosystem on transformative growth strategies. Before Salesforce, she was a Research Fellow at Gartner, where her analysis and guidance helped the world’s largest technology companies, including Microsoft, Cisco, IBM, Oracle, SAP, HP, and Amazon AWS, expand their market share and accelerate revenue growth.
Bova has been recognized six consecutive times as a Thinkers50 Top 50 Business Thinker worldwide, placing her among the most influential management minds of the past decade. She has taught at Columbia, Wharton, and USC, been featured in Harvard Business Review, Fortune, Fast Company, MIT Sloan Management Review, Forbes, and Bloomberg, and hosts the popular podcast What’s Next! with Tiffani Bova, where she has interviewed Seth Godin, Daniel Pink, Arianna Huffington, Guy Kawasaki, and hundreds of other leaders.
Two WSJ Bestsellers and the Experience Mindset
Bova is the author of two Wall Street Journal bestsellers. Growth IQ (2018), translated into 12 languages, introduced her framework of ten growth paths that companies can use to move beyond stagnation and unlock compound growth without adding unnecessary complexity. The Experience Mindset: Changing the Way You Think About Growth (Penguin Random House, 2023), translated into six languages, makes the case that companies have been optimizing CX and EX separately, when the real multiplier effect comes from nurturing both in tandem. The book was endorsed by Tom Peters and became a WSJ bestseller, a Publishers Weekly bestseller, and an Amazon bestseller across five categories.
As a speaker, Tiffani Bova brings a rare combination of analytical credibility, commercial experience, and platform energy. Her keynotes are known for being evidence-rich, practically grounded, and genuinely energizing. Audiences leave not just informed but equipped to act. Contact Aurum Speakers Bureau to book Tiffani Bova for your next event.
Tiffani Bova Speaking Videos
Tiffani Bova - Growth & Innovation
Rita McGrath & Tiffani Bova
Tiffani Bova Keynote Topics
Drawing from her WSJ bestselling book and her decades of advisory work with Fortune 500 companies, Bova presents her Growth IQ framework: ten distinct growth paths that companies can pursue, from customer base penetration and market acceleration to product expansion and partnership. The core insight is that most organizations default to the same one or two growth strategies regardless of market conditions, leaving significant opportunity unrealized. Bova shows leaders how to diagnose their current position, select the right growth path for their specific context, and sequence moves intelligently to build compound momentum. One of the most commercially practical growth strategy keynotes on the circuit, grounded in real case studies from her time at Gartner and Salesforce.
Bova's most recent and arguably most urgent keynote, based on her second WSJ bestseller, challenges the conventional approach to CX investment. Most companies have poured resources into improving the customer experience while systematically neglecting the employee experience required to deliver it. The result is diminishing returns, high turnover, and a ceiling on growth that CX investment alone cannot break through. Bova presents the research behind the EX-CX multiplier effect, shows what the highest-growth companies do differently, and gives leaders a five-step framework for aligning employee and customer experience in ways that drive sustainable revenue growth from the inside out.
Bova has spent three decades studying what separates high-performing sales organizations from those that plateau, and the current AI transition has redrawn the competitive map more dramatically than anything she has seen in her career. In this keynote, she presents a practical blueprint for sales transformation that accounts for AI, changing buyer behavior, and the collapse of traditional sales motions. She covers the specific behaviors and capabilities that distinguish the highest-performing sales teams, how to redesign incentive structures and sales plays for a world where self-service handles an increasing share of transactions, and what leaders must do now to future-proof their revenue organizations.
Innovation is one of the most overused and underdelivered commitments in business strategy. Bova, drawing on her Gartner research background and her experience inside one of the world's most innovative companies, presents a framework for making innovation operational: not as a special initiative or an off-site exercise, but as a systematic capability embedded in how an organization makes decisions, allocates resources, and learns from failure. She gives leaders a practical model for diagnosing the innovation barriers most common in their industry and organizational stage, and for building the culture and processes that make sustained innovation possible rather than sporadic.
Speaker topics
FAQs on Booking Tiffani Bova
Why Tiffani Bova?
Tiffani Bova is the rare keynote speaker who has held both the research seat and the operator seat. Her seven-year run on the Thinkers50 list, her two Wall Street Journal bestsellers, and her current role as Chief Strategy and Research Officer at The Futurum Group give her access to data that few speakers can quote. Her years inside Salesforce and Gartner, plus her time growing a Fortune 500 business unit to $300 million, give her the credibility executives expect from someone on the main stage. The result is a keynote that does not just describe growth, it equips senior leaders to defend their next budget conversation. Book Tiffani Bova through Aurum Speakers Bureau for your next sales kickoff, leadership offsite, or customer event.
What is The Experience Mindset about?
The Experience Mindset, published in 2023 and a Wall Street Journal bestseller, argues that companies hit a growth ceiling when they optimize customer experience at the expense of employee experience, and vice versa. Based on a global study Tiffani Bova led with input from thousands of executives and frontline workers, the book maps the operating habits, metrics, and leadership behaviors that compound EX and CX into durable revenue. It is required reading for any leader trying to align Sales, HR, and Customer functions behind a single growth thesis.
What companies has Tiffani Bova advised?
Across her tenure at Gartner and Salesforce and her independent advisory work, Tiffani Bova has advised many of the largest technology companies in the world, including Microsoft, Cisco, IBM, Amazon Web Services, and Salesforce itself. Her counsel has centered on how those companies should transition from traditional licensing and product models to subscription, cloud, and as-a-service models, transitions that have produced some of the most valuable enterprise franchises of the past two decades.
What kind of events fit a Tiffani Bova keynote?
Tiffani Bova is a fit for sales kickoffs, customer summits, leadership and executive offsites, partner conferences, and board-level growth discussions. Her material tilts toward senior audiences (heads of sales, marketing, customer success, and HR; CROs, CCOs, CHROs, and CEOs) and adapts cleanly to technology, financial services, professional services, and consumer brands. Contact Aurum Speakers Bureau to discuss which of her topics will deliver the most for your audience.
How to book Tiffani Bova as a keynote speaker?
Aurum Speakers Bureau can help you book Tiffani Bova as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Tiffani Bova's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Tiffani Bova or any other top keynote speaker or celebrity of your choice.
How much is Tiffani Bova speaking fee?
Tiffani Bova speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Tiffani Bova to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Tiffani Bova.
How can I contact Tiffani Bova?
We only work with Tiffani Bova on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Tiffani Bova and will handle all negotiations, contracts, and logistics associated with having Tiffani Bova speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Tiffani Bova for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Tiffani Bova for a virtual keynote?
Yes, Tiffani Bova is available for virtual keynotes and webinars. To book Tiffani Bova for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
