Jacinda Ardern
40th Prime Minister of New Zealand (2017-2023) | Founder of the Field Fellowship | Board Member, The Earthshot Prize | Bestselling Author of A Different Kind of Power
Co-Creator of the Business Model Canvas | Thinkers50 Strategy Award Winner | Bestselling Author of Business Model Generation | Professor Emeritus, University of Lausanne
Yves Pigneur co-created the Business Model Canvas, the most widely used strategy tool of the past two decades, and co-wrote the global bestseller Business Model Generation. A Thinkers50 Strategy Award winner ranked among the world's top management thinkers, he turns abstract strategy into visual, testable frameworks that Fortune 500 teams use every day. Senior leaders book him for keynotes that deliver working methods for redesigning business models.
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Thinkers50 speaker Yves Pigneur is the co-creator of the Business Model Canvas and co-author of the international bestsellers Business Model Generation, Value Proposition Design, Business Model You, and The Invincible Company. Millions of entrepreneurs, product leaders, and Fortune 500 teams have used his frameworks to turn strategy into something they can see, test, and share, a rare achievement that places speaker Yves Pigneur among the most cited management thinkers of the past two decades.
A Belgian computer scientist, Pigneur is professor emeritus of management information systems at the University of Lausanne, where he taught and led research for four decades and shaped a generation of information-systems scholars. He co-founded the Strategyzer methodology with his longtime collaborator Alex Osterwalder, and the two rank among the Thinkers50 Most Influential Management Thinkers, reaching number four in the global ranking and winning the Thinkers50 Strategy Award for their work on business model innovation.
Across his academic career, Pigneur held visiting appointments at the University of British Columbia, Georgia State University, HEC Montréal, and the National University of Singapore, and he served as editor-in-chief of the Systèmes d’Information et Management journal. He has guided doctoral research on business model design and influenced how business schools around the world teach innovation. The University of Lausanne recognized his contribution with the Prix de l’UNIL, and he holds honorary doctorates from several institutions.
His tools, the Business Model Canvas, the Value Proposition Canvas, and the Culture Map, are now used by organizations including Amazon, IKEA, Microsoft, Logitech, and Airbnb to design growth engines, reduce launch risk, and manage transformation at scale. The frameworks are available on the official Strategyzer partner page.
As a speaker, Yves Pigneur gives audiences the language and the tools that leadership teams need to design invincible companies. Corporations, universities, and global entrepreneurship conferences book him when they want more than theory: a working method that turns strategy into something every executive, engineer, and founder in the room can build on the next morning.
Drawing on The Invincible Company, written with Alex Osterwalder, Yves reveals how the world's standout organizations, among them Amazon, IKEA, Airbnb, Microsoft, and Logitech, engineer business models that stay profitable and inventive at scale. He hands audiences concrete tools for measuring and accelerating innovation, methods for cutting the risk of launching new ventures, and a clear view of how to build fresh growth engines, rethink how products and services reach customers, and draw maximum value from proven business model patterns. Leaders leave with a repeatable method for designing companies that stay a step ahead of change.
Grounded in the bestseller Value Proposition Design, this keynote shows audiences how to shape products and services that customers actually choose to buy. Yves walks through the Value Proposition Canvas as a way to design, test, and refine offers that match real customer needs and jobs to be done. Built for anyone who has watched a promising launch fall flat, the talk supplies a practical process for turning raw ideas into offers that sell.
Based on the bestseller Business Model You, this keynote teaches audiences to build a personal business model that adapts their strengths to a shifting market and opens new professional and personal paths. Applying the Business Model Canvas approach he co-invented with Alex Osterwalder, participants map their current personal model, weigh the true worth of their skills, clarify their purpose, and sketch a new design for the next stage of their working life.
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