Mark Goffman
Award-Winning Showrunner, Writer & Executive Producer | The West Wing, The Umbrella Academy, Sleepy Hollow, The Irrational | TED Speaker, Keynote and Panelist on Creativity, Storytelling and AI
Brand Futurist | Founder, We First & MAIN Advisory | NYT & WSJ Bestselling Author, Lead With We | Real Leaders Top 50 Keynote Speaker | Purpose & AI Leadership Adviser
Simon Mainwaring makes the business case for purpose in terms senior leaders can act on. A former Worldwide Creative Director at Ogilvy and Wieden + Kennedy and the bestselling author of We First and Lead With We, he advises global companies on aligning purpose, culture, and growth as AI reshapes work. On stage he pairs creative storytelling with boardroom rigor, giving audiences a clear framework for earning trust and turning impact into performance.
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Speaker Simon Mainwaring is a brand futurist, bestselling author, and strategic adviser whose work rests on a simple, well-tested premise: companies that serve something larger than themselves build deeper trust, stronger cultures, and more durable growth. Born and raised in Australia, he spent fifteen years as a Worldwide Creative Director at Saatchi & Saatchi, Ogilvy, Wieden + Kennedy, and DDB, shaping campaigns for brands such as Nike, Toyota, and Motorola.
He went on to found We First, a B Corp “Best For The World” honoree, where he helped TOMS, Patagonia, Coca-Cola, SAP, Timberland, and VF Corporation turn purpose into brand strategy. Today, through MAIN Advisory, he serves global corporations, investment firms, and high-growth challengers as a strategic adviser, executive coach, and AI guide, with clients that have included Unilever and Bain Capital. His focus is aligning purpose, culture, and performance so that sustainability drives results and human judgment stays central as AI reshapes work.
Mainwaring is the author of two bestsellers. We First: How Brands and Consumers Use Social Media to Build a Better World reached the New York Times and Wall Street Journal lists and was named Best Marketing Book of the Year by strategy+business. Lead With We: The Business Revolution That Will Save Our Future became a Wall Street Journal bestseller, was ranked the #2 Best Business Book of the Year by Forbes, and won an Axiom Gold Medal for leadership.
Real Leaders has ranked him among the Top 50 Keynote Speakers in the World, and Thinkers360 has named him a Top 100 B2B Thought Leader. He has served on the Cannes Lions jury for the Sustainable Development Goals, is a Fellow of the Royal Society of Arts in London, and has spoken at SXSW and the UN Global Compact. He also hosts the Lead With We podcast on responsible leadership and writes on purpose and business for Forbes.
As a speaker, Simon Mainwaring combines the instincts of a global creative director with the discipline of a boardroom adviser, which makes him one of the most credible sustainability speakers on the business case for purpose. His keynotes move senior audiences past the vocabulary of CSR and ESG toward a practical framework for building companies that earn loyalty, attract talent, and deliver lasting financial performance.
Drawing on his Wall Street Journal bestseller Lead With We and two decades of work with global brands, Simon Mainwaring shows why the companies that will define the coming decade are the ones that build the deepest trust, rather than the ones chasing the loudest market signals. He lays out a practical framework for reshaping leadership, culture, and brand strategy around a shared purpose, with examples of how the shift from me-first to we-first thinking unlocks innovation, loyalty, and long-term enterprise value. Audiences leave with a clear structure for aligning purpose and performance across the organization.
Purpose has become one of the most reliable growth strategies available to business leaders. Using case studies from brands such as Patagonia, TOMS, Coca-Cola, Nike, P&G, and Walmart, Mainwaring explains how leading companies embed social and environmental impact into the core business model and see returns in customer acquisition, talent retention, investor confidence, and resilience. This keynote helps leaders move past CSR and ESG compliance to build purpose programs that drive measurable business results.
As AI moves into every business function, the leaders who succeed will be those who keep human judgment, trust, and culture at the center of adoption. Drawing on his advisory and coaching work with global corporations and investment firms, Mainwaring explores how to integrate intelligent systems while protecting human agency, and how to build culture when machines share the work. Senior teams gain a framework for AI adoption that accelerates performance without eroding the brand trust and social license that took years to earn.
Employees, investors, and customers now choose companies based on who they are and what they stand for, as much as on what they sell. Mainwaring, who spent fifteen years shaping iconic brand voices at the world's top agencies, shows how organizations build the kind of trust that becomes a lasting competitive advantage. He covers narrative alignment, stakeholder engagement, and authentic purpose storytelling, making the case that brand is the entire organization's most important strategic asset rather than a job for marketing alone.
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