Scott Stratten
President of UnMarketing | NSA Hall of Fame Keynote Speaker | 5x Bestselling Author | Forbes Top 5 Social Media Influencer
Brand Futurist | Founder, We First & MAIN Advisory | NYT & WSJ Bestselling Author of Lead With We | Real Leaders Top 50 Keynote Speaker
Simon Mainwaring spent fifteen years as a Worldwide Creative Director at Ogilvy, Saatchi & Saatchi, and Wieden & Kennedy before building two of the most influential voices in purpose-driven business. As a two-time NYT and WSJ bestselling author and founder of We First, he has helped the world's most admired brands turn purpose into competitive advantage. His keynotes give leaders a proven framework for growth in an era where profit and impact are inseparable.
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Simon Mainwaring is a brand futurist, bestselling author, and one of the world’s most compelling voices on the business case for purpose — the idea that the most resilient, high-growth companies are those that put collective impact at the center of their strategy. Shaped by fifteen years as a Worldwide Creative Director at global agencies including Ogilvy & Mather, Saatchi & Saatchi, Wieden & Kennedy, and DDB — working with brands such as Nike, Toyota, and Motorola — he brings both creative depth and strategic rigor to a message that has never been more urgent.
Sustainability speaker Simon Mainwaring is the founder of We First, a B Corp “Best For The World” honoree and Real Leaders Top 100 Impact Company, through which he has built and repositioned purpose-driven brands for clients including TOMS, Patagonia, Coca-Cola, SAP, Timberland, Clif Bar, and VF Corporation. He also founded MAIN Advisory, through which he advises global corporations, private equity and venture firms, and high-growth startups on the leadership, culture, and narrative alignment that drives enterprise value — with a particular focus on helping organizations navigate AI adoption while keeping human judgment and social license at the center of their strategy.
Mainwaring is the author of two landmark bestsellers. We First: How Brands and Consumers Use Social Media to Build a Better World became a New York Times, Wall Street Journal, and Amazon bestseller, was named Best Marketing Book of the Year by strategy+business, and has been translated into Russian, Chinese, Taiwanese, and Korean. His follow-up, Lead With We: The Business Revolution That Will Save Our Future, earned Wall Street Journal bestseller status, was ranked the #2 Best Business Book of the Year by Forbes, named a McKinsey Top Business Bestseller on Workplace & Culture, and became an Axiom Gold Medalist in the Leadership category.
Mainwaring has been ranked among Real Leaders magazine’s Top 50 Keynote Speakers in the World, named a Thinkers360 Top 100 B2B Thought Leader and Top 25 Climate Change Thought Leader, and voted a Top 5 Marketing Speaker by speaking.com for five consecutive years. He has served as a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals and at the US One Show for Sustainable Development, and is a Fellow of the Royal Society of Arts in London. He hosts the widely followed Lead With We podcast and writes the influential “Purpose at Work” column for the Forbes CMO Network. He was a finalist for Global Australian of the Year and served as interim CMO at TOMS in 2015.
As a speaker, Simon Mainwaring occupies a rare position: he speaks with the credibility of a former global creative director, the authority of a twice-over bestselling author, and the strategic clarity of an advisor who has worked across industries at the intersection of purpose, technology, and growth. His keynotes move senior audiences beyond the language of CSR and ESG to a practical, evidence-based framework for building businesses that earn loyalty, attract talent, and generate durable financial performance — in a world where the pressure to lead with both profit and impact has never been greater.
The companies that will define the next decade are not those that chase the loudest market signals — they are those that build the deepest trust. Drawing from his Wall Street Journal bestseller and decades of work with global brands, Simon Mainwaring presents the "Lead With We" framework: a practical, evidence-based blueprint for transforming leadership, culture, and brand strategy around a shared sense of collective purpose. Audiences leave with a clear architecture for turning purpose into performance — showing how the shift from "me-first" to "we-first" thinking consistently unlocks greater innovation, loyalty, and long-term enterprise value.
The business case for purpose has never been clearer — or more urgent. In this keynote, Mainwaring draws on case studies from P&G, Patagonia, TOMS, Coca-Cola, Nike, and Walmart to show how leading brands have transformed their growth trajectories by embedding social and environmental impact into their core business model — not as an add-on, but as a strategic engine. Audiences learn how to move beyond CSR and ESG compliance to build purpose programs that generate measurable returns across customer acquisition, talent retention, investor confidence, and brand resilience.
As AI reshapes every business function, the leaders who will succeed are not those who adopt the most tools — but those who keep human judgment, trust, and culture at the center of their strategy. Drawing from his current advisory work with global corporations and PE firms navigating AI transformation, Mainwaring explores what it means to lead with integrity at the intersection of technology and humanity. This keynote equips senior leaders with a framework for AI adoption that accelerates performance without eroding the social license, brand trust, and organizational culture that took years to build.
Consumer expectations have fundamentally shifted. Employees, investors, and customers are choosing brands based not just on what they make, but on who they are and what they stand for. In this keynote, Mainwaring — a former Worldwide Creative Director who has shaped some of the world's most iconic brand voices — explores how organizations can build the kind of brand trust that becomes a durable competitive moat. From narrative alignment to stakeholder engagement to the art of authentic purpose storytelling, this is a keynote for leaders who understand that brand is no longer marketing's job alone: it is the entire organization's most important strategic asset.
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