Malala Yousafzai
Youngest Nobel Peace Prize Laureate in History | UN Messenger of Peace | Co-Founder & Executive Chair, Malala Fund
Legendary Music Producer | Co-Founder of Def Jam Recordings | 9-Time Grammy Winner | #1 Bestselling Author of The Creative Act
Rick Rubin is one of the most influential music producers of all time and one of today's most original thinkers on creativity. A co-founder of Def Jam, nine-time Grammy winner, and #1 bestselling author of The Creative Act, he has shaped modern music from hip-hop to Johnny Cash to Adele. On stage, he offers the hard-won wisdom of a creative legend, and a liberating new way to see your own work.
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Rick Rubin is one of the most influential and acclaimed music producers of all time, and one of the most original thinkers on creativity alive today. Across four decades he has shaped the sound of modern music, from the birth of hip-hop to landmark records in rock, metal, country, and pop, guided not by technical wizardry but by an almost spiritual gift for helping artists find the truest version of their work.
Entertainment speaker Rick Rubin co-founded Def Jam Recordings, founded American Recordings, and served as co-president of Columbia Records. A nine-time Grammy winner, including two Album of the Year awards, he helped launch hip-hop into the mainstream with the Beastie Boys, Run-DMC, LL Cool J, and Public Enemy, then went on to produce genre-defining work for artists as different as Johnny Cash, Red Hot Chili Peppers, Slayer, Adele, Jay-Z, and Ed Sheeran. Named by Time one of the 100 most influential people in the world, he is famous for a counterintuitive method: he doesn’t play instruments or work the mixing board, but instead creates the conditions in which great artists do their best work.
In 2023, Rubin distilled a lifetime of working with creative geniuses into The Creative Act: A Way of Being, an instant #1 New York Times bestseller that became one of the most beloved books on creativity ever written. Far more than a music memoir, it reframes creativity as a way of living available to everyone, artist or not, and has found devoted readers among leaders, entrepreneurs, athletes, and anyone whose work depends on original ideas. Through his Tetragrammaton podcast and the acclaimed documentary Shangri-La, named for his legendary Malibu studio, Rubin has continued to explore how attention, intuition, and getting out of your own way unlock the best work. His insights translate strikingly well beyond the studio, offering a profound perspective on innovation and the creative process for any audience.
As a speaker, Rick Rubin offers something no conventional business expert can: the hard-won wisdom of a creative legend who has drawn greatness out of others for forty years. He speaks on the creative act as a way of being, cultivating creativity and originality, leadership as creating the conditions for others to excel, and staying true to a vision amid noise and doubt. Audiences leave seeing their own work, and their own creativity, through an entirely new and liberating lens.
Drawing on his beloved bestseller, Rubin shares the philosophy of creativity he developed across four decades and hundreds of iconic records. He reframes creativity not as a rare talent but as a way of living open to everyone, and offers audiences a profound, practical, and liberating perspective on how to notice more, trust their instincts, and bring original ideas into the world.
What does it actually take to make something great? Rubin explores the habits of mind behind original work, presence, deep attention, openness, and the courage to follow intuition over formula. He helps audiences understand the real sources of creativity and how individuals and teams can create the internal and external conditions where breakthrough ideas emerge.
Rubin is famous for producing legendary records without playing a note, his genius lies in drawing the best out of others. In this talk he reframes leadership itself: not as having the answers, but as building the trust, focus, and environment in which talented people do the finest work of their lives, an idea with deep resonance for anyone who leads a team.
In a world of noise, metrics, and second-guessing, how do you protect what matters? Rubin reflects on serving the work rather than the market, resisting distraction, and holding to an authentic vision under pressure, lessons drawn from guiding some of the greatest artists of our time through moments of doubt, reinvention, and risk.
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