Antonio Nieto-Rodriguez
World's #1 Project Management Thinker | Thinkers50 Awardee | HBR Author | Creator of the Project Economy
Renee Mauborgne
INSEAD Distinguished Fellow & Professor of Strategy | Co-Director, INSEAD Blue Ocean Strategy Institute | Co-Author, Blue Ocean Strategy | First Woman Ranked #1, Thinkers50
Renée Mauborgne made history as the first woman ever ranked the world's most influential management thinker by Thinkers50, recognition earned through revolutionary ideas that transformed strategic thinking globally. As INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy—over four million copies sold in 49 languages—she pioneered the concept of creating uncontested market space rather than competing in bloody red oceans. Her latest work introduces nondisruptive creation, showing how organizations can achieve growth without displacing industries or jobs.
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Renee Mauborgne biography
Renée Mauborgne is the INSEAD Distinguished Fellow, professor of strategy at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. In 2019, Thinkers50 named her and her research partner W. Chan Kim the most influential management thinkers in the world, making Mauborgne the first woman ever to secure the top spot in the ranking’s history. In 2023, Harvard Business Review honored her as one of four leading thinkers in the publication’s 100-year history for the far-reaching global impact of her body of research and ideas, alongside Michael Porter and the late Clayton Christensen. Thinkers50 has consistently ranked Mauborgne in the top five globally, including #5 in 2023 and #3 in 2021.
Mauborgne is co-author of three global bestsellers that have fundamentally reshaped how organizations think about strategy, innovation, and growth. Blue Ocean Strategy, published in 2005 with over four million copies sold and translated into a record-breaking 49 languages, introduced the groundbreaking concepts of value innovation, red oceans versus blue oceans, and creating uncontested market space rather than competing in crowded industries. Harvard Business Review selected it as one of the most influential and innovative ideas published in the journal’s 100-year history. The 2017 follow-up Blue Ocean Shift became a New York Times and #1 Wall Street Journal bestseller, providing a systematic five-step process for organizations to shift from red to blue oceans. Their latest work, Beyond Disruption, published in 2023, introduces the revolutionary concept of nondisruptive creation—achieving innovation and growth without displacing industries, companies, or jobs.
Academic Impact and Global Recognition
Mauborgne’s research has been adopted by nearly 3,000 universities worldwide, making Blue Ocean Strategy and Blue Ocean Shift teaching materials among the most widely used in business education globally. She has published extensively in top academic journals including Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, and MIT Sloan Management Review, as well as numerous articles in Harvard Business Review. Her work has also appeared in The Wall Street Journal, The New York Times, and The Financial Times. She is a bestselling case author at The Case Centre, consistently ranking in the global top ten, and has received numerous Case Centre awards including recognition as a Global Top 10 Bestselling Case Writer.
Her awards include the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award from the Association of Management Consulting Firms, induction into the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize from the Academy of International Business. She served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities throughout his two terms, demonstrating her commitment to education and social impact.
As a business speaker, Renée Mauborgne brings unparalleled authority to conversations about creating new market space, driving growth without displacement, and transforming strategic thinking. Her keynotes combine rigorous research with practical frameworks that leaders can implement immediately, illustrated through compelling real-world cases spanning diverse industries and sectors. Organizations value her ability to challenge conventional wisdom about competition, inspire confidence in bold strategic moves, and provide systematic processes for shifting from red ocean battles to blue ocean creation. Her concept of nondisruptive creation offers a timely alternative to innovation models focused solely on disruption, showing how companies can be a force for good while achieving profitable growth.
Renee Mauborgne Speaking Videos
Renée Mauborgne on lessons from Facebook, Uber and Amazon
Mauborgne BlueOceanIntro
Renee Mauborgne Keynote Topics
Why do some organizations break away to create profitable new growth while others remain trapped in red ocean competition, fighting over shrinking profit pools? Renée reveals the systematic approach behind Blue Ocean Strategy that has transformed how leaders think about competition and growth. Through the strategy canvas, four actions framework, and eliminate-reduce-raise-create grid, audiences learn to reconstruct market boundaries, pursue differentiation and low cost simultaneously through value innovation, and create blue oceans where competition becomes irrelevant. Real-world cases demonstrate how companies from Cirque du Soleil to Nintendo's Wii opened new market spaces by challenging industry assumptions rather than benchmarking competitors. This keynote provides strategic frameworks that enable leadership teams to move beyond incremental improvements and commoditization toward breakthrough value innovation that unlocks new demand and creates sustained profitable growth.
Most leaders know they need to create new growth, but lack a clear roadmap for how to shift from red to blue oceans. Renée introduces her proven five-step process that anyone can use to make this transformation, regardless of industry or organizational size. Through compelling cases across diverse sectors, she demonstrates how to choose the right place to start, understand current strategic reality, imagine where you could be, find how to get there, and make your move. Audiences learn practical techniques including strategic sparring to pressure-test ideas, buyer utility mapping to ensure compelling value propositions, and approaches to overcome adoption hurdles. This keynote transforms blue ocean creation from aspiration to achievable reality, providing leaders with systematic tools to align teams, build confidence, and execute strategic shifts that deliver measurable results. Organizations leave with actionable frameworks for creating rather than competing, turning strategic renewal from a daunting challenge into an opportunity for transformational growth.
Innovation has long been synonymous with disruption, but disruption comes with destructive displacement—shuttered companies, lost jobs, and hurt communities. Renée unveils a bold alternative: nondisruptive creation, which allows organizations to innovate and grow by creating entirely new markets outside existing industry boundaries without displacing established players. Through examples spanning microfinance, Sesame Street, life coaching, and sleep medicine, she reveals how nondisruptive creation differs from both disruption and sustaining innovation, why it matters increasingly as societies grapple with automation and AI's impact on employment, and how organizations can identify and execute nondisruptive opportunities. Audiences discover practical frameworks for flipping the script from solving existing problems better to addressing unmet needs or creating entirely new solutions, leading with perspectives that reveal untapped opportunities, and balancing disruptive and nondisruptive approaches to innovation. This keynote shows how companies can be a force for good while achieving profitable growth, offering a timely message for leaders who want to create value for business and society simultaneously.
Traditional strategy forces a choice: differentiate or compete on cost. Blue Ocean Strategy shatters this false dichotomy through value innovation—the simultaneous pursuit of differentiation and low cost that makes the trade-off obsolete. Renée reveals how leading organizations use the four actions framework to question which factors their industry takes for granted and should be eliminated, which should be reduced well below industry standards, which should be raised well above industry standards, and which should be created that the industry has never offered. Through the eliminate-reduce-raise-create grid, audiences learn to reconstruct buyer value while lowering cost structures, opening new market spaces rather than segmenting existing ones. Real-world examples demonstrate how value innovation creates blue oceans across sectors from wine and aviation to healthcare and professional services. Leaders gain frameworks for challenging industry orthodoxy, aligning their organizations around value innovation, and executing strategic moves that unlock new demand while achieving both differentiation and cost advantages competitors cannot match.
Speaker topics
FAQs on Booking Renee Mauborgne
Why Renée Mauborgne?
Booking Renée Mauborgne for your event means bringing the first woman ever ranked as the world's most influential management thinker by Thinkers50 to your audience. As co-author of Blue Ocean Strategy—one of the most iconic strategy books ever written with over four million copies sold in 49 languages—and INSEAD Distinguished Fellow, Mauborgne offers insights that have shaped strategic thinking across industries and continents. In 2023, Harvard Business Review honored her as one of only four leading thinkers in its 100-year history, placing her alongside Michael Porter and Clayton Christensen. Her latest book Beyond Disruption introduces nondisruptive creation, a revolutionary approach to achieving growth without displacing industries or jobs, addressing one of business's most pressing challenges. Mauborgne's keynotes combine three decades of rigorous research with practical frameworks including the strategy canvas, four actions framework, and systematic processes for blue ocean shifts. Organizations value her ability to transform how leadership teams think about competition, inspire confidence in creating new market space, and provide actionable tools that deliver results. To book Renée Mauborgne through Aurum Speakers Bureau, contact us for availability and speaking fees.
What is Blue Ocean Strategy?
Blue Ocean Strategy is the revolutionary strategic framework developed by Renée Mauborgne and W. Chan Kim that redefined the essence of strategy as creating rather than competing. The core concept distinguishes between red oceans—crowded, competitive markets where companies fight over shrinking profit pools, turning waters bloody—and blue oceans—untapped new market spaces where demand is created and competition becomes irrelevant. Rather than accepting industry boundaries as given, Blue Ocean Strategy provides systematic tools to reconstruct market boundaries and create value innovation: the simultaneous pursuit of differentiation and low cost that makes the trade-off between the two obsolete. Key frameworks include the strategy canvas for visualizing competitive factors, the four actions framework for challenging industry assumptions, the eliminate-reduce-raise-create grid for value innovation, and the six paths framework for identifying blue ocean opportunities. The approach has been validated across 150 strategic moves spanning more than 100 years and 30 industries, from Cirque du Soleil and Nintendo's Wii to [Yellow Tail] wine and Microfinance. Nearly 3,000 universities globally have adopted Blue Ocean materials, and Harvard Business Review selected it as one of the most influential ideas in the publication's 100-year history.
What is nondisruptive creation?
Nondisruptive creation is the groundbreaking concept Renée Mauborgne and W. Chan Kim introduced in their 2023 book Beyond Disruption, offering an alternative path to innovation and growth. While disruption links market creation with market destruction—think Netflix displacing Blockbuster or Amazon disrupting traditional retailers—nondisruptive creation ruptures that link by creating entirely new markets outside or beyond existing industry boundaries. Because new industries are created outside established markets, there are no existing players to disrupt or displace, making it a positive-sum approach to innovation rather than win-lose. Examples span decades and sectors: microfinance created banking for the unbanked without disrupting traditional banks, Sesame Street created educational children's television without displacing existing programming, and life coaching established an entirely new profession without destroying existing industries. The concept matters increasingly as society grapples with disruption's social costs including job displacement and community harm. Nondisruptive creation allows companies to grow while being a force for good, creating new industries, jobs, and profitable growth without the destructive displacement inherent in disruptive innovation. The framework complements rather than replaces disruption, giving organizations a more balanced approach to pursuing innovation and growth strategies.
What topics does innovation speaker Renée Mauborgne cover?
Innovation speaker Renée Mauborgne delivers customized keynotes on creating blue ocean strategies and uncontested market space, shifting from competing to creating through systematic processes, nondisruptive creation and achieving growth without displacement, value innovation and breaking the differentiation-cost trade-off, transforming strategic thinking in leadership teams, and innovation that serves both business and society. Her presentations draw from three decades of research detailed in Blue Ocean Strategy, Blue Ocean Shift, and Beyond Disruption, combined with real-world cases spanning industries from technology and healthcare to consumer goods and professional services. Mauborgne introduces practical tools including the strategy canvas, four actions framework, eliminate-reduce-raise-create grid, and the systematic five-step blue ocean shift process that organizations can implement immediately. Her keynotes are particularly valuable for C-suite executives and senior leaders seeking new growth strategies, innovation teams looking to create rather than compete, organizations facing commoditization or intense competition, and leaders who want to balance profitable growth with positive social impact. Mauborgne tailors each presentation to specific industry challenges and organizational goals while maintaining her signature combination of rigorous research, strategic frameworks, and inspiring vision. To book Renée Mauborgne for your event through Aurum Speakers Bureau, contact us for topics, availability, and speaking fees.
How to book Renee Mauborgne as a keynote speaker?
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How much is Renee Mauborgne speaking fee?
Renee Mauborgne speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Renee Mauborgne to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Renee Mauborgne.
How can I contact Renee Mauborgne?
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Can I book Renee Mauborgne for a virtual keynote?
Yes, Renee Mauborgne is available for virtual keynotes and webinars. To book Renee Mauborgne for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
