James Corden
Tony & Emmy-Winning Entertainer | Host of The Late Late Show & "Carpool Karaoke" | Co-Creator & Star of Gavin & Stacey | Actor, Writer & Producer
Renee Mauborgne
INSEAD Distinguished Fellow & Professor of Strategy | Co-Director, INSEAD Blue Ocean Strategy Institute | Co-Author, Blue Ocean Strategy | First Woman Ranked #1, Thinkers50
Renée Mauborgne made history as the first woman ever ranked the world's most influential management thinker by Thinkers50. As INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy, over four million copies sold in 49 languages, she pioneered the idea of creating uncontested market space rather than competing in crowded red oceans. Her latest work introduces nondisruptive creation: growth without displacing industries or jobs.
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Renee Mauborgne biography
Renée Mauborgne is the INSEAD Distinguished Fellow, professor of strategy at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. In 2019, Thinkers50 named her and her research partner W. Chan Kim the most influential management thinkers in the world, making her the first woman ever to hold the top spot in the ranking’s history, and she has remained among the global top five in the years since. In 2023, Harvard Business Review honored her as one of four leading thinkers in the publication’s 100-year history for the reach of her body of work, alongside Michael Porter and the late Clayton Christensen. Few strategists command a room the way speaker Renée Mauborgne does.
Mauborgne is co-author of three global bestsellers that have reshaped how organizations think about strategy, innovation, and growth. Blue Ocean Strategy, with more than four million copies sold and translated into a record 49 languages, introduced value innovation, the distinction between red and blue oceans, and the idea of creating uncontested market space rather than competing in crowded industries; Harvard Business Review named it one of the most influential ideas published in the journal’s 100-year history. The follow-up, Blue Ocean Shift, became a New York Times and number-one Wall Street Journal bestseller, laying out a systematic five-step process for moving from red to blue oceans. Her latest work, Beyond Disruption, introduces nondisruptive creation: achieving innovation and growth without displacing industries, companies, or jobs.
Academic Impact and Global Recognition
Mauborgne’s research has been adopted by nearly 3,000 universities worldwide, making the Blue Ocean materials among the most widely used in business education. She has published extensively in leading journals including the Academy of Management Journal, Management Science, Organization Science, the Strategic Management Journal, Administrative Science Quarterly, and MIT Sloan Management Review, as well as Harvard Business Review, and her work has appeared in The Wall Street Journal, The New York Times, and The Financial Times. A bestselling case author at The Case Centre, she consistently ranks in the global top ten. Her honors include the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award, induction into Fast Company’s Leadership Hall of Fame, and the Eldridge Haynes Prize from the Academy of International Business. She also served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities across both terms.
As a speaker, Renée Mauborgne brings unmatched authority to conversations about creating new market space, driving growth without displacement, and transforming strategic thinking. Her keynotes pair rigorous research with practical frameworks leaders can apply immediately, illustrated through real-world cases across industries and sectors. Organizations value her ability to challenge conventional wisdom about competition, build confidence in bold strategic moves, and provide a systematic path from red ocean battles to blue ocean creation. Her concept of nondisruptive creation offers a timely alternative to innovation models fixated on disruption, showing how companies can be a force for good while achieving profitable growth. She ranks among the most sought-after business speakers in the world.
Renee Mauborgne Speaking Videos
Renée Mauborgne on lessons from Facebook, Uber and Amazon
Mauborgne BlueOceanIntro
Renee Mauborgne Keynote Topics
Why do some organizations break away to create profitable new demand while others stay trapped fighting over shrinking profit pools? Mauborgne lays out the systematic approach behind Blue Ocean Strategy: reconstructing market boundaries, pursuing differentiation and low cost at once through value innovation, and opening market space where competition no longer matters. Using the strategy canvas, the four actions framework, and the eliminate-reduce-raise-create grid, and drawing on cases from Cirque du Soleil to Nintendo's Wii, she shows leadership teams how to move past incremental improvement toward breakthrough growth that unlocks new demand.
Most leaders know they need new growth but lack a roadmap for getting there. Mauborgne introduces her proven five-step process for shifting from red to blue oceans, usable by any organization regardless of industry or size. Through cases across sectors, she shows how to choose where to start, understand current reality, imagine what could be, and execute the move, using tools such as buyer utility mapping and strategic sparring to pressure-test ideas and clear adoption hurdles. Audiences leave with practical means to align teams, build confidence, and turn strategic renewal from a daunting task into achievable growth.
Innovation has long been treated as synonymous with disruption, yet disruption carries destructive displacement: shuttered firms, lost jobs, damaged communities. Mauborgne presents a bold alternative, nondisruptive creation, which lets organizations grow by opening entirely new markets beyond existing industry boundaries without displacing established players. Drawing on examples spanning microfinance, Sesame Street, and sleep medicine, she shows how nondisruptive creation differs from both disruption and sustaining innovation, why it matters as automation and AI reshape employment, and how leaders can identify and execute these opportunities to create value for business and society at once.
Traditional strategy forces a choice: differentiate or compete on cost. Value innovation breaks that trade-off by pursuing both at the same time. Mauborgne shows how leading organizations use the four actions framework to question which factors an industry takes for granted and should eliminate, which to reduce well below the standard, which to raise well above it, and which to create that the industry has never offered. Through the eliminate-reduce-raise-create grid and cases from wine and aviation to healthcare and professional services, leaders learn to reconstruct buyer value while lowering costs and open new market space competitors cannot easily match.
Speaker topics
FAQs on Booking Renee Mauborgne
Why Renée Mauborgne?
Booking Renée Mauborgne brings the first woman ever ranked the world's most influential management thinker by Thinkers50 to your audience. As co-author of Blue Ocean Strategy, one of the most iconic strategy books ever written, with more than four million copies sold in 49 languages, and INSEAD Distinguished Fellow, she offers insights that have shaped strategic thinking across industries and continents. In 2023, Harvard Business Review named her one of only four leading thinkers in its 100-year history, alongside Michael Porter and Clayton Christensen. Her latest book, Beyond Disruption, introduces nondisruptive creation, a fresh approach to growth without displacing industries or jobs. Her keynotes pair three decades of rigorous research with practical frameworks such as the strategy canvas and the systematic blue ocean shift process. To book Renée Mauborgne through Aurum Speakers Bureau, contact us for availability and speaking fees.
What is Blue Ocean Strategy?
Blue Ocean Strategy is the framework developed by Renée Mauborgne and W. Chan Kim that redefines strategy as creating rather than competing. It distinguishes red oceans, crowded markets where firms fight over shrinking profits, from blue oceans, untapped market space where new demand is created and competition becomes irrelevant. Rather than accepting industry boundaries as fixed, it provides tools to reconstruct them and achieve value innovation, the simultaneous pursuit of differentiation and low cost. Key frameworks include the strategy canvas, the four actions framework, the eliminate-reduce-raise-create grid, and the six paths framework. The approach has been studied across 150 strategic moves spanning more than 100 years and 30 industries, from Cirque du Soleil and Nintendo's Wii to [yellow tail] wine, and nearly 3,000 universities have adopted the materials.
What is nondisruptive creation?
Nondisruptive creation is the concept Renée Mauborgne and W. Chan Kim introduced in Beyond Disruption. While disruption links market creation with market destruction, think Netflix and Blockbuster, nondisruptive creation breaks that link by opening entirely new markets beyond existing industry boundaries. Because those markets sit outside established ones, there are no incumbents to displace, making it a positive-sum path to growth. Examples span decades and sectors: microfinance created banking for the unbanked without disrupting traditional banks, and Sesame Street created educational children's television without displacing existing programming. The idea matters increasingly as societies grapple with disruption's social costs, including job loss and community harm, and it complements rather than replaces disruption, giving organizations a more balanced way to pursue growth.
What topics does innovation speaker Renée Mauborgne cover?
Renée Mauborgne delivers customized keynotes on creating blue ocean strategies and uncontested market space, shifting from competing to creating, nondisruptive creation and growth without displacement, value innovation and breaking the differentiation-cost trade-off, transforming strategic thinking in leadership teams, and innovation that serves both business and society. Her talks draw on three decades of research across Blue Ocean Strategy, Blue Ocean Shift, and Beyond Disruption, paired with real-world cases from technology and healthcare to consumer goods and professional services, and introduce practical tools such as the strategy canvas, the four actions framework, and the five-step blue ocean shift process. She is especially valuable for C-suite and senior leaders seeking new growth, innovation teams that want to create rather than compete, and organizations facing commoditization. To book Renée Mauborgne through Aurum Speakers Bureau, contact us for topics, availability, and speaking fees.
How to book Renee Mauborgne as a keynote speaker?
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How much is Renee Mauborgne speaking fee?
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Can I book Renee Mauborgne for a virtual keynote?
Yes, Renee Mauborgne is available for virtual keynotes and webinars. To book Renee Mauborgne for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
