Daniel Lamarre
Executive Vice-Chairman & Former CEO of Cirque du Soleil | Co-Founder of C2 Montréal | Bestselling Author of Balancing Acts | Creative Leadership Expert
Digital Anthropologist & NYT Bestselling Author | Executive Director, Red Thread Institute | UN AI Advisory Body Member | On AI, Digital Culture & the Future of Work
Rahaf Harfoush is a digital anthropologist and New York Times bestselling author who studies what technology is really doing to human behavior. Executive Director of the Red Thread Institute and a member of the UN's AI advisory body, she brings anthropology and evidence, not hype, to the future of work. On stage, she helps leaders cut through AI noise to grasp the human and cultural consequences, and thrive within them.
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Rahaf Harfoush is a digital anthropologist, New York Times bestselling author, and one of the world’s leading voices on what technology is actually doing to human behavior. Where most experts focus on the tools, she studies the people, using anthropology, behavioral research, and nearly two decades of fieldwork to reveal how AI, algorithms, and always-on digital culture are reshaping how we work, lead, create, and live.
Futurist speaker Rahaf Harfoush is the Executive Director of the Red Thread Institute of Digital Culture and holds some of the most influential advisory roles in global technology policy. She was named to the United Nations’ High-Level Advisory Body on Artificial Intelligence, sits on France’s National Digital Council, and served on President Macron’s commission on AI’s impact on democracy. A Visiting Policy Fellow at the Oxford Internet Institute and a Research Affiliate at Cambridge’s Minderoo Centre for Technology and Democracy, she began her career on Barack Obama’s pioneering digital media team in 2008 and later helped identify world-changing startups as Associate Director of the Technology Pioneer Programme at the World Economic Forum.
Harfoush’s approach is grounded in evidence rather than prediction, which is why her insights hold up long after the latest hype cycle fades. She is the author of three books, including Hustle & Float, one of the first major works to name “hustle culture” as a creativity-destroying system, and The Decoded Company, a New York Times and USA Today bestseller that won a Gold Axiom Award. Her research centers on three questions: how we learn in an age of infinite, AI-generated information; how leadership must evolve into what she calls the “Ecosystemic Leader”; and how our bodies physically respond to digital stress and burnout. Recognized by Thinkers50 and named one of the most innovative women in France, she teaches at Sciences Po in Paris and is currently writing a new book on humane productivity in the age of AI.
As a speaker, Rahaf Harfoush helps audiences move past the noise of AI headlines to understand the human and cultural consequences leaders too often ignore until they become problems no tool can solve. She speaks on innovating at AI speed, the future of work and leadership, burnout and creativity, and building healthier relationships with technology. Audiences leave with a rare, research-backed clarity about the forces reshaping their organizations, and practical strategies to thrive within them.
Harfoush explores how generative AI is transforming innovation, creativity, and collaboration, along with the ethical dilemmas that come with it. She helps organizations understand how to integrate AI in ways that strengthen rather than weaken human capability, warning that teams which outsource too much thinking risk losing the very judgment, creativity, and problem-solving skills leaders say they need most.
As technology accelerates and uncertainty grows, Harfoush argues that leadership itself must evolve. She introduces the "Ecosystemic Leader," a hybrid model blending adaptability, strategic foresight, and deep expertise, and shares research-based, human-centered approaches to decision-making and team dynamics that keep leaders effective amid constant disruption.
Drawing on her influential book, Harfoush dismantles the myth that relentless hustle produces better work. She reveals what the obsession with output actually costs organizations in innovation capacity, describing burnout as "a thief" that steals energy, empathy, and confidence, and offers evidence-based strategies for protecting creativity and building sustainable high performance.
Harfoush unpacks the hidden physical impact of our digital lives, from how social media manipulates dopamine and adrenaline to how the nervous system responds to constant connectivity. Audiences gain a deeper awareness of how their digital habits shape their well-being, plus practical tools to counteract digital exhaustion and reclaim focus, calm, and clarity.
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