Mary Brunkow
2025 Nobel Laureate in Physiology or Medicine | Co-Discoverer of FOXP3 | Distinguished Investigator, Institute for Systems Biology
Business Strategy Expert & Futurist | CEO, Millennial Labs | "The Harvard Cowboy" | Gen Z & Future of Work Authority
Few voices connect behavioral science to boardroom strategy like Paul Moya. As CEO of Millennial Labs and "The Harvard Cowboy," he has shaped the talent and marketing strategies of global organizations from Microsoft and Visa to the U.S. Department of Defense. His keynotes turn neuroscience and generational data into clear leadership decisions audiences can act on the moment they leave the room.
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A business strategy expert and futurist, motivational speaker Paul Moya is the founder and CEO of Millennial Labs, a global consultancy that helps Fortune 500 companies, nonprofits, and government agencies decode generational behavior and turn it into measurable organizational change. Nicknamed “The Harvard Cowboy,” a moniker that captures his blend of academic rigor and boots-on-the-ground pragmatism, Moya has built a reputation for making complex behavioral science actionable for senior leaders.
Moya draws on an unusually broad intellectual toolkit: neuroscience, behavioral economics, psychology, and predictive analytics. His frameworks have helped leaders at organizations including Microsoft, Visa, PayPal, Citibank, General Motors, Liberty Mutual, and the United States Department of Defense better understand and engage the emerging workforce. He has spoken to audiences as large as 54,000 across three continents and has been recognized as one of the Top 10 Professional Speakers in the World.
His academic background spans the University of Notre Dame and the Harvard Graduate School of Education, the latter of which earned him his signature nickname. As Student Government Association President at Harvard, he ran large-scale operations firsthand, an experience that sharpened his understanding of what it actually takes to mobilize people across generations. He has since applied those lessons to private equity ventures in the United States, business development in the Middle East, and corporate mergers across South America.
What sets Moya apart is his signature methodology: “Harvard strategy meets cowboy practicality.” Where conventional consultants offer frameworks that take months to implement, he builds solutions designed for speed, clarity, and durability. His proprietary BrainTriggers decision-process model translates behavioral research into concrete leadership playbooks, equipping teams to anticipate the needs of Millennial and Gen Z employees, customers, and stakeholders before friction turns into attrition.
His keynotes consistently rank among the highest-rated at the conferences where he appears, driven by a high-energy, story-first delivery style that builds genuine rapport with audiences. As a speaker, Paul Moya brings rare cross-sector credibility to the questions that matter to any organization navigating a multigenerational workforce: how to attract and retain next-generation talent, how to build cultures where diverse teams thrive, and how to turn behavioral data into decisions that move the needle. Senior leaders leave his sessions not with abstract principles, but with a clear action plan.
Today's organizations engage employees across four generations at once, each with different values, communication styles, and motivations. Drawing on behavioral economics, neuroscience, and extensive field research, Paul Moya delivers a practical framework for closing generational gaps, reducing turnover, and building cultures where every generation performs at its best. Attendees leave with the specific tools to stop managing generational tension and start using it as a competitive advantage.
Research shows that most employees who resign within their first 18 months made that decision within their first 60 days. In this high-impact session, Moya lays out the four make-or-break fundamentals that determine whether new talent stays or walks, and gives HR and operational leaders a step-by-step plan to close the revolving door before it drains the budget. Actionable, data-backed, and ready to apply.
In a world of fragmented attention, the leaders who win are the ones who tell better stories. Paul Moya pairs insights from Harvard research in behavioral psychology and neuroscience with real-world marketing data to show executives how to craft messages that resonate across audiences, drive buying decisions, and inspire action. Audiences walk away with a personalized storytelling framework and a clear understanding of the science behind influence.
Riding a horse demands clear communication, earned trust, and consistent follow-through, skills that translate directly into high-performance leadership. In this signature keynote, Moya draws on four principles of cowboy wisdom to help leaders build teams that respond to authenticity over authority and results over rhetoric. Equal parts humorous, practical, and memorable, it is consistently one of the highest-rated sessions at any event.
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