Susana Malcorra
Former Foreign Minister of Argentina | Former Chef de Cabinet to UN Secretary-General Ban Ki-moon | Co-Founder & President, GWL Voices | Co-Chair, International Crisis Group Board
Nir Eyal
3x NYT Bestselling Author: Hooked, Indistractable & Beyond Belief | Former Stanford Lecturer | Authority on Behavior Design & Human Potential
Few thinkers have shaped how the modern world understands human behavior as concretely as Nir Eyal. The Stanford-trained behavioral designer behind Hooked, Indistractable, and Beyond Belief — three New York Times bestsellers with over one million copies sold — Eyal gives audiences the science and the system to build better products, reclaim their focus, and shatter the hidden beliefs that cap their potential.
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Nir Eyal biography
Nir Eyal is a three-time New York Times bestselling author, behavioral design authority, and one of the world’s most sought-after voices on the psychology of technology, habit formation, and human potential. For most of his career he worked at the intersection of the video gaming and advertising industries — environments where behavioral manipulation was routine — and the tension between what psychology can do and what it should do has driven his intellectual work ever since. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Eyal holds an MBA from Stanford and has spent decades translating behavioral science into frameworks that individuals, teams, and organizations can act on immediately.
Technology speaker Nir Eyal first reached global audiences with Hooked: How to Build Habit-Forming Products (2014), a Wall Street Journal bestseller that gave product managers, designers, and marketers a rigorous model for understanding how the world’s most engaging products create lasting user behavior. The “Hook Model” — a four-stage loop of trigger, action, variable reward, and investment — became required reading in Silicon Valley and is now taught in business schools and product teams worldwide. His follow-up, Indistractable: How to Control Your Attention and Choose Your Life (2019), co-written with Julie Li, deliberately turned the lens inward: if companies can design for behavior change, so can individuals. Indistractable won the Outstanding Works of Literature Award, was named one of Amazon’s Best Business and Leadership Books of the year, and was praised by The Globe and Mail as the best business book of 2019.
Beyond Belief and the Next Frontier of Behavior Change
Eyal’s third New York Times bestseller, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (2026), extends his inquiry to its deepest level yet. Drawing on neuroscience and psychology, Eyal argues that the real obstacle to peak performance isn’t effort or discipline — it’s the hidden beliefs that filter what we see, how we feel, and what we attempt. The book introduces a practical framework for identifying limiting beliefs and replacing them with what he calls “liberating beliefs” — tools, not truths — that expand attention, recalibrate anticipation, and restore agency. Endorsed by Daniel Pink, Charles Duhigg, Gretchen Rubin, and Oliver Burkeman, it became an instant New York Times bestseller upon release. His three books have collectively sold over one million copies in more than 30 languages. Beyond publishing, Eyal is an active angel investor with stakes in companies including Canva and Kahoot!, and writes regularly for the Harvard Business Review, The Atlantic, and Psychology Today.
As a speaker, Nir Eyal is in a class of his own for audiences who want ideas that are both rigorous and immediately useful. Whether addressing the psychology of engagement and product design, the neuroscience of distraction and focus, or the hidden beliefs that limit human potential, he combines deep research with urgent relevance and razor-sharp delivery. His talks leave executive audiences with frameworks they can apply the following morning — to their products, their teams, and themselves. Aurum Speakers Bureau regularly places Nir Eyal at technology conferences, leadership summits, and Fortune 500 company events worldwide.
Nir Eyal Speaking Videos
Nir Eyal - How to Control Your Attention and Choose Your Life
Nir Eyal - What makes some technology so habit-forming?
Nir Eyal Keynote Topics
Why do some products become daily rituals while others are deleted after a week? In this keynote based on his Wall Street Journal bestseller Hooked, Nir Eyal unpacks the behavioral science behind the world's most engaging products and introduces his four-stage Hook Model — the framework used by leading technology companies and product teams globally. Audiences learn how triggers, actions, variable rewards, and investment cycles create durable behavior change — and how to apply these principles ethically to drive real value for users. Essential for product, marketing, and innovation teams at any stage of growth.
Distraction is not a technology problem — it's a psychology problem. In this keynote based on his award-winning bestseller Indistractable, Eyal dismantles the myth that our devices are to blame and reveals the true source of distraction: internal discomfort we haven't learned to manage. He introduces his proven four-part framework for becoming "indistractable" — making and keeping commitments to the things that matter most, in work and in life. Audiences leave with practical tools for managing attention, structuring their schedules, and building a culture of focus across their organizations.
What separates people with the same goal, the same information, and the same resources — yet completely different outcomes? In this keynote based on his instant New York Times bestseller Beyond Belief, Eyal reveals that the answer is almost never discipline or talent: it's belief. Drawing on neuroscience and behavioral psychology, he shows how hidden assumptions act as invisible filters on perception, anticipation, and action — and how to replace limiting beliefs with liberating ones using his research-backed "motivation triangle." Powerful for leadership teams, high-performer programs, and any organization navigating change, growth, or transformation.
As AI and behavioral design become more powerful, the question of where influence ends and manipulation begins has never been more urgent. Drawing on his unique perspective as both the architect of the Hook Model and a vocal critic of its misuse, Eyal explores the ethical boundaries of persuasive design — what companies owe their users, how to build products that create genuine value rather than just engagement, and what responsible behavioral design looks like in an AI-driven world. A thought-provoking session for technology leaders, product executives, and boards grappling with questions of digital ethics and responsible innovation.
Speaker topics
FAQs on Booking Nir Eyal
Why Nir Eyal?
Booking Nir Eyal for your event means giving your audience access to one of the most original and research-grounded minds working at the intersection of psychology, technology, and human performance. As the three-time New York Times bestselling author of Hooked, Indistractable, and Beyond Belief — with over one million copies sold across 30+ languages — Eyal doesn't traffic in generic motivation. He delivers science-backed frameworks that have shaped how Silicon Valley builds products, how the world's most focused professionals protect their attention, and how high performers identify and dismantle the beliefs holding them back. His ideas are precise, his delivery is compelling, and his content is immediately applicable. Whether your audience leads product teams, manages organizations, or simply wants to perform at a higher level, Nir Eyal provides the kind of insight that reframes how people think long after the event ends. Contact Aurum Speakers Bureau to explore his availability for your next event.
What is the "Hook Model" and why does it matter?
The Hook Model is a behavioral framework Nir Eyal introduced in his bestselling book Hooked: How to Build Habit-Forming Products. It describes a four-stage cycle — trigger, action, variable reward, and investment — that explains how products like Instagram, Spotify, and TikTok build habitual user behavior. The model has become essential reading in product design, marketing, and UX, and is taught in business programs at Stanford and beyond. For business leaders, understanding the Hook Model is both a competitive advantage (how to build more engaging products) and a form of literacy (how to recognize when your own team, customers, or users are being hooked — for better or worse).
What is Nir Eyal's latest book?
Nir Eyal's latest book is Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (2026), co-written with Julie Li. An instant New York Times bestseller, the book draws on neuroscience and psychology to show how hidden beliefs shape what we see, feel, and do — and how to replace limiting ones with what Eyal calls "liberating beliefs." It introduces the Three Powers of Belief (Attention, Anticipation, and Agency) and gives readers a practical system for achieving results they previously thought were out of reach. It has been endorsed by Daniel Pink, Charles Duhigg, Gretchen Rubin, Oliver Burkeman, and Steven Bartlett.
What topics does technology speaker Nir Eyal cover in his keynotes?
Nir Eyal's keynotes span three interconnected areas: the psychology of habit formation and product design (based on Hooked), the neuroscience of distraction and attention management (based on Indistractable), and the science of belief and human potential (based on Beyond Belief). He also speaks on behavioral design for organizations, the ethics of persuasive technology, and building high-performance team cultures. His keynotes are especially powerful for technology companies, product and marketing teams, leadership conferences, and executive offsites where both individual performance and organizational behavior are on the agenda. Reach out to Aurum Speakers Bureau to find the right keynote for your audience.
How to book Nir Eyal as a keynote speaker?
Aurum Speakers Bureau can help you book Nir Eyal as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Nir Eyal's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Nir Eyal or any other top keynote speaker or celebrity of your choice.
How much is Nir Eyal speaking fee?
Nir Eyal speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Nir Eyal to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Nir Eyal.
How can I contact Nir Eyal?
We only work with Nir Eyal on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Nir Eyal and will handle all negotiations, contracts, and logistics associated with having Nir Eyal speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Nir Eyal for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Nir Eyal for a virtual keynote?
Yes, Nir Eyal is available for virtual keynotes and webinars. To book Nir Eyal for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
