Nathan Furr

Most executives do not need more AI hype. They need results. The reality is that the vast majority of generative AI initiatives fail to create meaningful business value because companies fall into three predictable traps that the right leadership approach can avoid. Drawing on research into how established companies are successfully applying AI, Nathan Furr distills the three pillars of real AI transformation: a clear strategy, the right organizational design, and disciplined experimentation. This keynote gives senior leaders practical steps to unlock value, sidestep costly missteps, and guide their organizations through the AI revolution with confidence. As an optional complement, Furr introduces the AI Business Value Framework, a set of pragmatic questions leaders can use to lay strong foundations for successful AI adoption in their own organizations.

Although we are wired to fear uncertainty, great leaders, innovators, and changemakers recognize that uncertainty always holds possibility. Developing the perspective and skills to stay resilient in the face of the unknown, and then leading others toward new possibilities, is central to great leadership. In this engaging presentation, INSEAD Professor Nathan Furr shows that the most important and often missing skill for strengthening organizational resilience is the ability to lead confidently through change and uncertainty. Drawing on his bestselling book The Upside of Uncertainty, Furr presents a comprehensive, customizable toolkit for delivering calm, reassuring leadership through challenging times, helping reduce employee burnout and build lasting organizational durability. Audiences develop 'uncertainty capability,' becoming more adaptable, creative, agile, and better able to pivot strategically.

Creating transformative change in established companies may be the hardest task leaders face, especially amid digital disruption from rapidly emerging technologies. As AI tools accelerate the pace of disruption across virtually every industry, immense uncertainty follows. In this eye-opening presentation, Nathan Furr gives leaders clear-eyed approaches for taking the anxiety out of AI-focused digital transformation. Replacing the fear factor with a focused, fact-based path to actionable value creation, he shows that the transformation process is far more attainable than many realize. With a framework for anticipating when new technologies pose a threat and how to respond in order to profit from them, Furr helps leaders start testing AI tools, learn from those tests, and carry their organizations forward on the transformation journey.

Growth through innovation is a powerful way to find new opportunities and increase the value of an organization. Drawing on decades of research into how the world's most innovative organizations create and profit from new opportunities, Nathan Furr uses insights from his book The Innovator's Method to teach audiences how to apply tools such as lean startup, design thinking, and business model transformation to build innovation capability and foster a culture of significant growth. Furr brings these concepts to life with real-world examples and interactive frameworks that participants can apply to their own goals and challenges right away.

How do great innovators generate new ideas and create opportunities in an era of rising uncertainty and intense competition? Having identified the behaviors of the world's greatest leaders, from Amazon and Apple to Google, Skype, and beyond, Nathan Furr outlines the skills that separate the extraordinary from the ordinary. He also explores how to build and lead a culture of innovation across an entire organization, an advantage that raises a company's innovation premium and spurs real growth. Drawing on decades of research into collaborative innovation, Furr shows how organizations and leaders in any sector can apply these insights and tools to solve problems and open new opportunities.

The world's most valuable businesses are platforms, and platform-based businesses consistently outperform traditional product-based models. Yet most firms still offer products and services without a platform. Drawing on years of research into transformational business models, Nathan Furr shares strategies for converting a product or service business into a platform model so companies can multiply the value of their resources. He explains why platforms give non-platform firms a chance to become more efficient, agile, and profitable, and what it takes to make the leap from traditional models to platform-powered growth.