Stew Friedman
Practice Professor of Management Emeritus, The Wharton School | Creator of Total Leadership | Authority on Work/Life Integration | Thinkers50 Distinguished Achievement Award
James G. Dinan Professor at The Wharton School | Behavioral Scientist & Bestselling Author of How to Change | Host of the Choiceology Podcast | Thinkers50-Ranked
Katy Milkman is one of the world's leading behavioral scientists and the authority on how people actually change. A Wharton professor, host of the Choiceology podcast, and bestselling author of How to Change, she reveals why good intentions fail and what makes new habits stick. On stage, she turns cutting-edge science into practical, evidence-based tools that help people, teams, and customers make lasting change.
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Katy Milkman is one of the world’s leading behavioral scientists and the definitive authority on how people actually change their behavior. The James G. Dinan Professor at The Wharton School of the University of Pennsylvania, she has spent her career at the intersection of economics and psychology, uncovering why good intentions so often fail, and what genuinely helps individuals and organizations turn intentions into lasting action.
Psychology speaker Katy Milkman reached a global audience with her Wall Street Journal bestseller How to Change, named one of the New York Times’ best books for healthy living and featuring a foreword by Angela Duckworth. Her core insight is that lasting change comes not from generic willpower or one-size-fits-all advice, but from correctly diagnosing the specific obstacle in your way, be it procrastination, impulsivity, or forgetfulness, and tailoring the solution to it. She has given the world a vocabulary for these ideas, from “temptation bundling” to the “fresh start effect,” now used by leaders and researchers everywhere.
Milkman is the co-founder and co-director of the Behavior Change for Good Initiative, a research center dedicated to advancing the science of lasting change, and the host of Charles Schwab’s popular behavioral-economics podcast Choiceology. A former president of the Society for Judgment and Decision Making, she has published more than seventy papers in top journals including Nature and PNAS, and has advised dozens of organizations, among them Google, the White House, Walmart, the U.S. Department of Defense, and the American Red Cross, on how to spur positive change. Ranked among the Thinkers50 most influential management thinkers and named by Fortune as a top innovator shaping the future of health, she earned her undergraduate degree from Princeton and her PhD from Harvard.
As a speaker, Katy Milkman turns cutting-edge behavioral science into practical, immediately usable strategies. She speaks on the science of lasting change, building better habits, how leaders can design environments and incentives that move people toward better decisions, and how to overcome the psychological barriers that quietly derail goals. Audiences leave not with vague motivation but with specific, evidence-based tools they can apply to themselves, their teams, and their customers, delivered with warmth, humor, and rigor.
Drawing on her bestselling book, Milkman reveals why change is so hard and how to make it stick. She shows that success comes from diagnosing the specific barrier in your way, whether procrastination, impulsivity, or forgetfulness, and tailoring the fix to it. Audiences leave with a science-based toolkit, including strategies like "temptation bundling" and the "fresh start effect," they can use right away.
Why do we so consistently act against our own long-term interests? Milkman unpacks the psychology of present bias, temptation, and the infamous "what-the-hell effect," and offers practical, research-backed techniques for building good habits and breaking bad ones, for individuals and for teams trying to sustain new ways of working.
Small changes to how choices are presented can dramatically shift behavior. Milkman shares how leaders can design environments, defaults, and incentives that guide employees and customers toward better decisions, from boosting savings and vaccination rates to encouraging exercise, based on real-world experiments she has run with major organizations.
Milkman translates the frontier of behavioral economics into concrete advantage for organizations. She explores how understanding the science of human decision-making can improve everything from employee engagement and customer behavior to diversity and performance, giving leaders an evidence-based edge in motivating people and driving change at scale.
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