Brene Brown
Research Professor | #1 NYT Bestselling Author | Executive Chair, BetterUp Center for Daring Leadership | Vulnerability & Courage Expert
Victor Küppers
Bestselling Author & Doctor in Humanities | Professor at U. of Barcelona & EADA | Enthusiasm, Attitude & Human Potential
Few speakers can walk into any room — from a warehouse floor to a boardroom — and leave every person feeling genuinely changed. Víctor Küppers does it consistently. A Doctor of Humanities, professor, and bestselling author, he has built a global following on the radical idea that attitude multiplies talent. Audiences leave his talks with practical tools, renewed purpose, and the rare sense that something actually shifted.
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Victor Küppers biography
Víctor Küppers is one of the most beloved and sought-after speakers in the Spanish-speaking world, celebrated for his disarming humor, genuine warmth, and a message that cuts through corporate noise to reach something more fundamental: the human being behind the professional. A Doctor of Humanities and professor at the University of Barcelona and EADA Business School, he has spent decades studying what separates people who thrive from those who merely function — and his answer is almost always the same: attitude.
As a motivational speaker, Víctor Küppers has built a singular reputation on the conviction that enthusiasm is not a personality trait you are born with, but a skill that can be cultivated, taught, and practiced. His framework — memorable, simple, and grounded in behavioral psychology and philosophy — has resonated with audiences across Europe, Latin America, and the United States. He is the author of several bestselling books, including Vivir la vida con sentido and Aprendiendo cosas importantes, which have sold hundreds of thousands of copies and placed him among the most widely read Spanish-language authors on personal and professional development.
Küppers has delivered keynotes for some of the world’s most respected organizations — including IESE Business School, where his talks have been viewed by millions online — reaching audiences from frontline teams to C-suite executives. What sets him apart is not a catalog of management theories, but the lived conviction that how we show up — to our work, to our colleagues, to our lives — determines everything. His talks have been viewed tens of millions of times on YouTube, making him one of the most organically viral speakers in the Spanish-speaking world.
Why Enthusiasm Is a Strategy, Not a Slogan
Küppers draws on philosophy, neuroscience, and everyday human experience to make the case that attitude is the single most decisive variable in professional performance. His core equation — (K+H) × A = V — distills it elegantly: Knowledge plus skills, multiplied by attitude, equals your value. The multiplication sign is the point: without attitude, even exceptional talent underperforms. It is a framework executives find as useful as entry-level employees do, because it applies wherever humans work together.
As a speaker, Víctor Küppers delivers something rare in the conference circuit — genuine transformation in the room, not just applause. Audiences leave with a renewed sense of purpose, practical tools for building a more engaged mindset, and the kind of energy that outlasts the event itself. Senior leaders book him not only to inspire their teams but to shift the cultural temperature of their organizations. His talks are equally effective as convention openers, leadership retreats, and closing keynotes — wherever human energy and commitment matter most.
Victor Küppers Speaking Videos
What can we learn about coronavirus? - Víctor Küppers
Victor Küppers - The Attitude Effect (In Spanish)
Victor Küppers Keynote Topics
In a world saturated with technique and strategy, the differentiator that consistently separates high-performing teams from average ones is something far simpler: enthusiasm. Küppers makes a rigorous, research-backed case that attitude is not a personality trait but a daily practice — and that organizations that cultivate it systematically outperform those that don't. Audiences leave with a clear framework for building energized, committed cultures from the inside out.
Built around Küppers' signature (K+H) × A = V framework, this keynote explores what it actually means to bring your best self to work — and why attitude multiplies the value of everything else you bring. Through humor, storytelling, and grounded reflection, Küppers helps audiences understand that professional excellence is less about what you know and more about how you choose to engage. Practical, memorable, and deeply human.
Drawing from philosophy, psychology, and his own journey, Küppers invites audiences to examine the deeper question underneath all professional performance: what makes work worth doing? This keynote moves beyond productivity and output to explore purpose, presence, and the kind of engagement that sustains people through difficulty and change. Ideal for leadership retreats, cultural transformation programs, and moments when organizations need to reconnect with their why.
Leadership manuals are full of frameworks, but the leaders people remember are the ones who made them feel seen, valued, and capable. This keynote examines the behaviors, habits, and daily choices that define genuinely human leadership — and why these soft skills produce the hardest results. Küppers brings warmth, humor, and decades of observation to a conversation that is as relevant for frontline managers as it is for the C-suite.
Speaker topics
FAQs on Booking Victor Küppers
Why Víctor Küppers?
Booking Víctor Küppers means bringing one of the most genuinely transformative voices on the global speaking circuit to your event. Unlike speakers who deliver polished presentations from a distance, Küppers creates an immediate, emotional connection with any audience — from frontline employees to senior executives. His message on enthusiasm, attitude, and the human dimension of professional life is universally accessible yet surprisingly profound. His talks routinely generate standing ovations, post-event surveys that spike off the charts, and — most tellingly — requests for return engagements. Organizations that book Küppers through Aurum Speakers Bureau report measurable shifts in team morale and engagement, not just positive feedback forms.
What is Víctor Küppers' famous formula?
Küppers is widely known for his core framework: (K+H) × A = V, where K stands for Knowledge, H for skills (Habilidades in Spanish), A for Attitude, and V for Value. The key insight is the multiplication sign: attitude doesn't add to your value — it multiplies it. If attitude is zero or negative, even outstanding knowledge and skill produce nothing. This simple, memorable equation has become one of the most cited ideas in Spanish-language leadership and HR conversations, and is a cornerstone of Küppers' keynotes and training programs.
What topics does Víctor Küppers cover as a speaker?
Víctor Küppers speaks on enthusiasm and attitude as professional drivers, personal development and resilience, organizational culture and team energy, the meaning of work, and leadership from a deeply human perspective. His keynotes are consistently ranked among the highest-scoring sessions at corporate conferences and business schools across Europe and Latin America. Whether opening a sales convention or closing a leadership summit, his adaptability and emotional intelligence make him a reliable choice for any audience. Contact Aurum Speakers Bureau to discuss the best format for your event.
Is Víctor Küppers a professor as well as a speaker?
Yes. Küppers holds a Doctorate in Humanities and teaches at the University of Barcelona and EADA Business School, where he lectures on topics related to marketing, human behavior, and personal development. His academic grounding gives his keynotes intellectual credibility beyond the typical motivational circuit — he brings research and pedagogical rigor to ideas that are already emotionally compelling. This combination of academic depth and on-stage charisma makes him unusually effective with mixed audiences of academics, executives, and practitioners.
How to book Victor Küppers as a keynote speaker?
Aurum Speakers Bureau can help you book Victor Küppers as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Victor Küppers's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Victor Küppers or any other top keynote speaker or celebrity of your choice.
How much is Victor Küppers speaking fee?
Victor Küppers speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Victor Küppers to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Victor Küppers.
How can I contact Victor Küppers?
We only work with Victor Küppers on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Victor Küppers and will handle all negotiations, contracts, and logistics associated with having Victor Küppers speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Victor Küppers for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Victor Küppers for a virtual keynote?
Yes, Victor Küppers is available for virtual keynotes and webinars. To book Victor Küppers for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
