Eva Dong
Global AI Strategist | Lead of AI Value Realization at Google Cloud | Former Senior AI Expert at McKinsey | Expert on AI ROI & Enterprise Transformation
Global Management Guru | Thinkers50 Honoree | Bestselling Author of Funky Business | Visiting Professor, Ashridge & IE Business School
Few management thinkers have shaped how organizations understand change, talent, and competitive advantage as lastingly as Jonas Ridderstrale. Author of the seminal Funky Business, ranked by Bloomsbury among the best business books of all time, and a perennial Thinkers50 honoree, he pushes senior audiences to abandon conventional thinking and build organizations fit for an unpredictable world. On stage, he pairs sharp analysis with real energy.
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Dr. Jonas Ridderstrale is a Swedish business thinker, bestselling author, and one of the most recognized voices in global management. Educated at the Stockholm School of Economics, where he earned both an MBA and a PhD in international business, Ridderstrale built his reputation studying how multinational corporations develop and commercialize innovation. Named Sweden’s outstanding young academic of the year, he has spent decades turning rigorous academic work into ideas that resonate on the world stage.
Thinkers50 speaker Jonas Ridderstrale first captured global attention with Funky Business: Talent Makes Capital Dance, co-authored with Kjell A. Nordström. The book sold more than 300,000 copies, appeared in over 50 countries across 30-plus languages, and was ranked by Bloomsbury among the best business books of all time. Its argument was simple and radical: in a deregulated, hyper-competitive economy, the only durable advantage is the ability to think differently. The sequels, Karaoke Capitalism and Funky Business Forever, extended that critique of how organizations, leaders, and societies handle freedom, competition, and change.
Ridderstrale has appeared continuously on the Thinkers50 biennial ranking, one of the most selective indices of global management thinking, placing number 23 worldwide and among the top five in Europe. In 2007 he received the Italian Nobels Colloquia award for Leadership in Business and Economic Thinking. Beyond his writing, he is co-owner and chairman of Mgruppen, a leading Scandinavian management training organization, and a visiting professor at Ashridge Business School in the UK and IE Business School in Spain. His most recent book, Fast/Forward: Make Your Company Fit for the Future, written with London Business School’s Julian Birkinshaw, argues that the biggest obstacle to competitive success is not scarce data but the failure to act decisively. His work has been featured in Fortune, Fast Company, Time, the Financial Times, and Newsweek.
As a speaker, Jonas Ridderstrale delivers a rare mix of intellectual rigor and genuine entertainment. His modular, adaptive approach means every keynote is built for the specific audience, whether a Fortune 500 leadership summit, a government conference, or a global trade convention. Audiences leave with a sharper sense of why their markets are shifting, what that demands of their organizations, and how to find the courage and clarity to act. For senior leaders facing complexity and constant change, few speakers combine this much depth, energy, and provocation.
When products, services, and strategies all look alike, original thinking becomes the scarcest resource of all. Drawing on Funky Business and decades of research into competitive dynamics, Ridderstrale argues that lasting advantage comes from difference: from talent, culture, and unconventional ideas rather than scale. He challenges leaders to stop competing on sameness and start building organizations where remarkable people do remarkable work.
The companies that thrive in the decades ahead will look nothing like the corporations of the industrial era. Ridderstrale describes the anatomy of the future firm, agile, meritocratic, emotionally intelligent, and relentlessly adaptive, and sets out what leaders must do now to replace bureaucratic inertia with organizational vitality. Drawing on his book Fast/Forward, this session gives executives a concrete blueprint for businesses that evolve faster than the world around them.
Global market capitalism has produced extraordinary opportunity and extraordinary pressure in equal measure. In this signature keynote, Ridderstrale explores a central paradox of modern business: how a company can attract and keep exceptional talent, satisfy ever more demanding customers, and stay relevant in a deregulated world where the rules keep shifting. He blends sharp sociological analysis with practical leadership principles, leaving audiences with a clearer view of the forces shaping their markets.
From the democratization of information to the rise of global tribes, the forces transforming business are structural rather than cyclical. Ridderstrale decodes the megatrends quietly rewriting the rules of commerce, among them democratization, personalization, tribalization, and polarization, and shows what each means for strategy, culture, and leadership. This forward-looking session suits organizations ready to move from reactive adaptation to proactive reinvention.
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