Daniel Lubetzky
Founder of KIND Snacks | Shark on ABC's Shark Tank | Founder of Camino Partners & the Builders Movement | NYT Bestselling Author of Do the KIND Thing
Jonas Kjellberg
Co-Creator of Skype | Co-Founder & Chairman, NORNORM (backed by Inter IKEA) | Former Head of Internet Investments, Kinnevik | Lecturer, Stanford University
Response
within 24h
within 24h
No
obligation
obligation
One contact,
start to finish
start to finish
Jonas Kjellberg helped build Skype's commercial engine before its $2.6 billion sale to eBay, then led Kinnevik's early bets on Zalando and Rocket Internet. Today he chairs NORNORM, the IKEA-backed furniture subscription company proving that circular models can be profitable across 17 countries. On stage, he turns decades of building, investing, and occasional failure into clear tests leaders can apply to their own growth plans and transformation agendas.
Want to book Jonas Kjellberg as a speaker for your event?
Please provide the info below and we’ll get in touch within 24h:
Jonas Kjellberg biography
Jonas Kjellberg is a Swedish serial entrepreneur and investor whose career runs from the early days of internet telephony to the circular economy. As a co-creator of Skype, he helped build one of the companies that rewrote the economics of global telecommunications. Today, speaker Jonas Kjellberg shares what that journey, and the many ventures that followed, reveal about how disruption really happens.
At Skype, Kjellberg was part of the founding leadership group alongside Niklas Zennström and Janus Friis, serving as VP of Global Sales and Managing Director and leading the commercial side of the business. Skype’s acquisition by eBay for $2.6 billion became one of the defining exits of the early internet era. Few digital transformation speakers can describe that kind of market shift from inside the room where it was planned.
His track record since then spans founding, investing, and advising. He founded Campuz Mobile, later acquired by Vodafone, and Player.io, acquired by Yahoo, and chaired iCloud before its sale to Apple. As Head of Internet Investments at Kinnevik, he led investments of roughly €700 million into companies such as Zalando, Rocket Internet, Avito, Lamoda, and HelloFresh.
Building the Circular Economy at Scale
In 2020, Kjellberg co-founded NORNORM with backing from Inter IKEA, and he serves as its Chairman. The company offers office furniture as a subscription: it furnishes, maintains, refurbishes, and recirculates every piece, cutting CO₂ emissions by up to 70% compared with buying new. NORNORM operates in 17 countries, counts Netflix, Booking.com, Klarna, and Electrolux among its clients, has raised more than €160 million, and reports operational profitability in its core markets.
Kjellberg is also an author and educator. With Tom Kosnik of Stanford and Lena Ramfelt, he co-wrote Gear Up and Business Creation, practical frameworks for testing whether a business model can scale before committing to it. He lectures on entrepreneurship and sales culture at Stanford University and the Stockholm School of Economics.
As a speaker, Jonas Kjellberg gives senior audiences a first-hand view of how disruptive companies are built, financed, and scaled. His keynotes cover digital transformation, growth strategy, sales culture, and circular business models, and they draw as openly on failed bets as on successful exits. Leaders leave with concrete tests for their own strategy and a clearer sense of where the next wave of change will come from.
Jonas Kjellberg Speaking Videos
Jonas Kjellberg's Masterclass
Jonas Kjellberg - Creating a successful business
Jonas Kjellberg Speaking Topics
Most organizations meet disruption as something that happens to them. Jonas Kjellberg has spent his career on the other side, helping build Skype as it upended global telecom pricing and backing Zalando and Rocket Internet while they were still young. In this keynote he breaks down the early signals that precede a market shift, the internal conditions that let a company act on them, and the leadership choices that decide whether a business ends up shaping change or reacting to it. Audiences leave with a practical lens for judging where their own industry is vulnerable and where it holds an opening.
Sustainability is often framed as a cost to absorb. Through NORNORM, the IKEA-backed office furniture subscription company he co-founded and chairs, Jonas Kjellberg has shown that a circular model can also be a profitable one, operating in 17 countries and serving clients such as Netflix, Klarna, and Electrolux. He explains how product-as-a-service models create recurring revenue, lower resource risk, and strengthen customer relationships, and what leaders must change in pricing, operations, and culture to make the shift work. This session is built for executives who need the commercial argument, not only the environmental one.
Plenty of good ideas never become good businesses. Using the Gear Up framework he co-developed with Stanford's Tom Kosnik and Lena Ramfelt, Jonas Kjellberg shows audiences how to test a business model before pouring resources into it: who the customer really is, which sales and go-to-market levers drive revenue, and what has to be true for the model to scale. The talk speaks equally to founders, corporate innovation teams, and executives charged with launching new growth engines inside established companies.
Skype is the success everyone remembers. Jonas Kjellberg also talks candidly about the projects that stalled, the bets that missed, and how each one sharpened the judgment that made later wins possible. This keynote examines what organizations get wrong about failure, why the most useful lessons rarely come from celebrated moments, and how habits common to serial entrepreneurs, such as fast iteration, comfort with ambiguity, and honest post-mortems, can be built into any team. It is a frequent choice for leadership offsites and innovation-focused audiences.
Explore related topics
FAQs on Booking Jonas Kjellberg
Jonas Kjellberg brings an insider's view of disruption that few speakers can match. He helped lead Skype's commercial growth before its $2.6 billion sale to eBay, directed Kinnevik's internet investments into companies such as Zalando and Rocket Internet, and now chairs NORNORM, the IKEA-backed circular furniture company. His keynotes are candid, practical, and built for senior leaders who want frameworks they can use the following week. Contact Aurum Speakers Bureau to check his availability for your next event.
Jonas Kjellberg was part of Skype's founding leadership group alongside Niklas Zennström and Janus Friis. He served as VP of Global Sales and Managing Director, with responsibility for the company's commercial operations as it grew into a global communications platform. Skype was acquired by eBay in 2005 for $2.6 billion, one of the landmark technology exits of its time.
NORNORM is a European company that offers office furniture as a subscription. Co-founded by Jonas Kjellberg in 2020 with backing from Inter IKEA, it furnishes, maintains, refurbishes, and recirculates furniture between businesses, which it says cuts CO₂ emissions by up to 70% compared with buying new. The company operates in 17 countries, has raised more than €160 million, and counts Netflix, Booking.com, Klarna, and Electrolux among its clients. Kjellberg serves as Chairman.
Gear Up is a business creation framework Jonas Kjellberg developed with Tom Kosnik of Stanford and Lena Ramfelt. Published in the book Gear Up, it guides founders and corporate teams through the key components of a business model so they can test viability before scaling. Kjellberg teaches the approach at Stanford University and the Stockholm School of Economics and brings it to the stage in workshops and keynotes. Aurum Speakers Bureau can tailor a Gear Up session to your leadership team or innovation program.
Aurum Speakers Bureau can help you book Jonas Kjellberg as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Jonas Kjellberg's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Jonas Kjellberg or any other top keynote speaker or celebrity of your choice.
Jonas Kjellberg speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Jonas Kjellberg to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Jonas Kjellberg.
We only work with Jonas Kjellberg on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Jonas Kjellberg and will handle all negotiations, contracts, and logistics associated with having Jonas Kjellberg speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Jonas Kjellberg for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Yes, Jonas Kjellberg is available for virtual keynotes and webinars. To book Jonas Kjellberg for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
