Daniel Lubetzky

Daniel Lubetzky — founder of KIND Snacks and the Builders Movement — makes the case for a fundamental shift in how we approach conflict and polarization. Rather than framing disagreements as one side against another, he redefines the challenge as all of us against extremism itself. Drawing on the story of PeaceWorks, where he united Arab and Israeli entrepreneurs through shared business goals, Lubetzky shows how collaboration can replace confrontation with action.
This conviction is rooted in personal history: his father survived the Holocaust, and that legacy drives Lubetzky's belief that when builders step back, destructive forces fill the vacuum. The keynote goes beyond philosophy — it introduces the Builders Movement, a global initiative helping people uncover hidden common ground and turn it into concrete solutions that reflect the broader will of communities and organizations.

The most powerful ideas emerge not when we choose between competing perspectives, but when we find a way to combine them. Daniel Lubetzky has built a career around replacing "OR" with "AND" — starting with KIND Snacks, which rejected the false choice between healthy and delicious and created a category-defining product in the process.
In this keynote, Lubetzky shares the problem-solving methodology behind KIND's rise from a basement startup to a multibillion-dollar brand acquired by Mars. He explores how leaders who anchor their teams in trust, open debate, and shared purpose unlock creativity that outlasts trends. From bridging communities in conflict to building an ownership culture at KIND, Lubetzky offers a practical framework — the Builder's Mindset — for leaders who want to drive innovation that endures.

Drawing on the lessons behind his New York Times bestseller Do the KIND Thing, Daniel Lubetzky explores what it takes to build a business that grows without compromising its mission. He traces KIND's journey from an idea born in a windowless basement to one of America's most recognized food brands — sharing the specific decisions, setbacks, and breakthroughs that defined its path.
This keynote is built for founders, executives, and leadership teams who want to understand how purpose can become a genuine competitive advantage — not a marketing tagline. Lubetzky shares how radical transparency, consumer trust, and a commitment to social impact created a brand that consumers and investors believed in equally.

Born in Mexico City to a Holocaust survivor father, Daniel Lubetzky immigrated to the United States at sixteen with a drive to build and connect. In this deeply personal keynote, he reflects on how his background shaped his approach to entrepreneurship, civic engagement, and leadership — from founding PeaceWorks in the Middle East to growing KIND Snacks into a household name.
Lubetzky speaks to the power of outsider perspective, the resilience forged through displacement, and the responsibility that comes with opportunity. This talk resonates with audiences navigating identity, change, and the challenge of leading with both ambition and empathy in an increasingly divided world.