Whitney Johnson
Thinkers50 Top 10 Global Business Thinker | CEO, Disruption Advisors | Creator of the S Curve of Learning® | WSJ Bestselling Author | 2025 ATD Thought Leader Award
Bestselling Author, The New IT | Co-Founder, Baseline Consulting (Acq. by SAS) | One of the 12 Most Influential Women in Data Science | Digital Transformation & Big Data
One of the technology industry's most recognized experts on data strategy and digital transformation, Jill Dyché has spent three decades advising Fortune 500 executives at companies including Microsoft, Verizon, and Charles Schwab. Author of four bestselling books and named one of the 12 Most Influential Women in Data Science, she brings rare depth — and a distinctively frank, funny delivery — to keynotes on big data, IT strategy, and organizational change.
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Jill Dyché is one of the technology industry’s most recognized voices on the intersection of data, strategy, and organizational change. Over a career spanning more than three decades, she has advised C-suites at some of the world’s most complex organizations — helping them turn data from a technical liability into a strategic asset — while building a parallel reputation as one of the most engaging and entertaining speakers in her field.
Digital transformation speaker Jill Dyché built her expertise from the ground up. She co-founded Baseline Consulting Group, a boutique firm specializing in data governance, business intelligence, and analytics strategy, which was acquired by SAS — one of the world’s leading analytics software companies — in 2011. As VP of Best Practices at SAS, she oversaw a team of senior thought leaders who counseled clients on their most complex data and technology challenges. Her client roster across both firms includes Microsoft, Verizon, Charles Schwab, PepsiCo, HSBC, and Lowe’s, among many others.
Throughout her career, Dyché has written four books that defined the vocabulary of enterprise data strategy. e-Data anticipated what executives only later came to understand: that an organization’s ability to fulfill its strategic objectives is directly tied to how well it manages its information. The CRM Handbook became the definitive reference on customer relationship management. Customer Data Integration, co-authored with Evan Levy, introduced the concept of master data management before the term was widely understood. Her fourth book, The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age (McGraw-Hill), was named one of the 25 Best Books for IT Leaders by ITPro and one of Inc. Magazine’s 60 Great Business and Leadership Books Written by Women.
Dyché’s work has always carried a conviction that data should serve people, not just profit. That ethos found its fullest expression in Outta the Cage, the nonprofit she founded that uses data and digital tools to drive shelter reform and increase the adoption of at-risk dogs across Southern California. The organization has become a model for how analytics thinking can be applied to social impact — and a vivid case study Dyché weaves into her keynotes on data strategy and organizational change.
Her work has been featured in the Harvard Business Review, Newsweek, Forbes, the Wall Street Journal, Computerworld, and Information Week, which named her one of the 12 Most Influential Women in Data Science. Retail Leader named her one of their Women to Watch. She has lectured at industry conferences worldwide and held faculty positions at TDWI and the Society of Information Management.
As a speaker, Jill Dyché combines deep technical fluency with a frank, funny, and story-driven style that executives consistently describe as refreshing. She cuts through the jargon of digital transformation and big data to deliver presentations that are practical, provocative, and immediately useful — whether the audience is a room of CIOs navigating organizational change or a cross-functional leadership team grappling with data governance. For organizations seeking a speaker who makes complex technology strategy both accessible and actionable, Dyché is an outstanding choice available through Aurum Speakers Bureau.
Based on her acclaimed McGraw-Hill book, this keynote delivers a practical blueprint for IT leaders and business executives seeking to transform how their organizations think about — and use — technology. Dyché draws on real case studies of executive change agents at companies including Toyota Financial Services, Brooks Brothers, and Canadian Tire to show how IT can shift from a reactive service function to a proactive driver of competitive strategy. Audiences leave with concrete frameworks for redefining IT's role, building executive alignment, and navigating the political and cultural dimensions of technology transformation.
Data has become every organization's most contested resource — yet most executive teams still lack a coherent strategy for governing, integrating, and actually using it. In this keynote, Dyché draws on decades of hands-on advisory work with Fortune 500 companies to help senior leaders understand what good data strategy looks like in practice: how to set priorities, assign accountability, avoid the governance traps that stall progress, and build an analytics culture that generates decisions — not just dashboards. Practical, jargon-free, and grounded in real organizational experience.
Most digital transformation initiatives fail not because of technology, but because of people, culture, and misaligned expectations. In this candid keynote, Dyché uses her three decades of frontline consulting experience to diagnose the most common failure modes of digital transformation — and to offer a realistic, leadership-centered model for getting it right. Covering everything from shadow IT and change resistance to the evolving roles of the CIO and CDO, this session gives senior leaders a clear-eyed framework for navigating transformation without losing momentum or organizational trust.
In this unique session, Dyché bridges the worlds of corporate data strategy and social impact through the story of Outta the Cage — her nonprofit that applies analytics to shelter reform in Los Angeles. Using the organization as a living case study, she shows how the same data governance principles, digital tools, and organizational change frameworks that drive business results can be applied to mission-driven contexts. A thought-provoking session for leadership teams interested in purpose-led innovation, ESG strategy, and the human dimension of data.
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