Jia Jiang
World’s Foremost Authority on Rejection; Top Inspirational and Resilience Keynote; Most-Viewed TED Talk Speaker
Former CEO, Ingka Group (IKEA) | Chair, The Earthshot Prize | TIME 100 | Co-Chair, UN Global Compact | Sustainable Business & Leadership
Few executives have proven at global scale what Jesper Brodin spent three decades building: that purpose and profit are not opposing forces. As former CEO of Ingka Group (IKEA) and Chair of The Earthshot Prize, he brings boardroom-tested insight on sustainable transformation, crisis leadership, and what it takes to lead 170,000 people through radical change. Audiences leave with a new conviction that the businesses built to last are the ones built to matter.
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Jesper Brodin is one of the world’s most credible voices at the intersection of business transformation and sustainable leadership. Over a career spanning more than three decades at IKEA’s Ingka Group, he rose from purchase manager in Pakistan to CEO of one of the world’s largest retail organizations — a company with over 170,000 co-workers, revenues exceeding €47 billion, and operations across more than 30 countries. As sustainability speaker and former CEO, Jesper Brodin brings rare authority: not the conviction of an outside advocate, but of an executive who embedded sustainability into the DNA of a global business while growing it.
His tenure as CEO — which began in 2017 — was defined by bold decisions under pressure. When Covid-19 shuttered IKEA’s physical retail estate overnight and wiped out 75% of turnover, Brodin’s leadership response was counterintuitive: rather than retreating, the company doubled down on investment. The result was a 45% acceleration in e-commerce growth, a successful pivot to omnichannel retail at scale, and an organization that emerged from the crisis in a structurally stronger position. His track record proves that values-led leadership and commercial performance are not in tension — they are mutually reinforcing.
Beyond IKEA, Brodin has made sustainability a personal and professional mission. He serves as Chair of the B Team — the coalition of global business leaders founded by Richard Branson and Jochen Zeitz — and as Co-Chair of the UN Global Compact, the world’s largest corporate sustainability initiative. In 2024, TIME magazine named him one of the 100 most influential people in the world. In March 2026, he was appointed Chair of the Board of The Earthshot Prize, the landmark environmental prize founded by HRH Prince William, succeeding Christiana Figueres and guiding the prize through the second half of its ten-year mission to scale solutions that repair the planet.
As a speaker, Jesper Brodin commands the room with the credibility of a leader who has navigated transformation at the highest level — not as theory, but as lived experience. Senior audiences gain practical frameworks for leading through crisis and uncertainty, integrating sustainability into core business strategy, and building cultures of purpose and resilience. His message is both urgent and optimistic: that the most enduring businesses of the next decade will be those that prove good business and good values are the same thing.
The debate is over — sustainability is not a cost center, it is the most powerful long-term competitive advantage a business can build. Drawing on his tenure leading one of the world's largest retail organizations, Jesper Brodin dismantles the false choice between environmental commitment and commercial performance. This keynote equips executive audiences with the mindset and practical strategies to embed purpose into operations, win the trust of customers and talent, and position their organizations for the next era of growth.
When Covid-19 erased 75% of IKEA's revenue overnight, Jesper Brodin made a decision that defied conventional crisis management: keep investing. This keynote draws directly from that experience — and from three decades of navigating transformation at scale — to explore what real resilience looks like in a leader. Brodin shares the frameworks, the instincts, and the values-based convictions that allow leaders to move forward with clarity when the path ahead is invisible.
The most dangerous moment for a great organization is when change is necessary but the culture resists it. Jesper Brodin led one of the most ambitious omnichannel transformations in modern retail, while simultaneously advancing one of the sector's most credible sustainability agendas. This keynote explores how large, complex organizations can drive genuine transformation — not through top-down mandates but through shared values, distributed ownership, and a leadership approach that trusts people to move the institution forward.
Trust has become the ultimate business asset — and it is earned through action, not communication. In an era defined by heightened stakeholder expectations, geopolitical volatility, and the climate imperative, the role of the business leader has expanded beyond the P&L. Drawing on his work at the UN Global Compact, the B Team, and The Earthshot Prize, Brodin offers a frank, experience-grounded perspective on how today's leaders can step into broader responsibility — and why those who do will build more durable, more magnetic organizations.
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