Herminia Ibarra
Charles Handy Professor of Organisational Behaviour, London Business School | Thinkers50 Leadership Award
World-Renowned Psychologist & Author of The Paradox of Choice | Emeritus Professor at Swarthmore & Visiting Professor at UC Berkeley | TED Speaker with 25M+ Views
Barry Schwartz is a world-renowned psychologist and the author of the bestseller The Paradox of Choice: Why More Is Less. An emeritus professor at Swarthmore College and visiting professor at UC Berkeley, he has spent his career studying choice, decision-making, and what actually makes us happy. His TED talks have been viewed more than 25 million times. On stage, he reveals why more choice often leaves us less satisfied.
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Psychology speaker Barry Schwartz is one of the most influential thinkers of his generation on how we choose, and why our choices so often fail to make us happy. His landmark book The Paradox of Choice: Why More Is Less overturned a core assumption of modern life, that more options mean more freedom and more satisfaction, and showed instead that an overload of choice can leave us paralyzed, anxious, and dissatisfied, even with good decisions. Few ideas have reshaped how we think about consumers, decisions, and well-being as profoundly.
A psychologist whose work sits at the intersection of psychology and economics, Schwartz is the Dorwin Cartwright Emeritus Professor of Social Theory and Social Action at Swarthmore College, where he taught for four decades, and a visiting professor at the Haas School of Business at the University of California, Berkeley. His research addresses decision-making, morality, and the relationship between behavioral science and society, and his ideas, like the distinction between “maximizers” and “satisficers,” have entered everyday language.
Beyond his bestseller, Schwartz is the author of Practical Wisdom (with Kenneth Sharpe), Why We Work, and The Costs of Living, each challenging the assumptions of modern Western society while offering practical ways to live and work better. His TED talks have been viewed more than 25 million times, making him one of the platform’s most-watched speakers, and his memorable insight that “the secret to happiness is low expectations” captures his gift for turning rigorous research into wisdom people can actually use.
As a speaker, Barry Schwartz is engaging, witty, and genuinely enlightening, translating decades of research into practical guidance for decisions, work, and life. He speaks on the paradox of choice and how to decide well, the psychology of happiness and satisfaction, why we work and how to make work more meaningful, and the wisdom that good judgment requires. Audiences leave with a liberating new perspective on choice, and concrete ways to feel better about the decisions they make.
In his signature talk, Barry Schwartz overturns one of modern life's most cherished beliefs, that more choice is always better. He shows how an explosion of options, from the products we buy to the biggest decisions of our lives, can leave us paralyzed, anxious, and dissatisfied even when we choose well. With humor and vivid examples, he explains the psychology behind "choice overload" and offers practical ways to make decisions that leave us happier, not more stressed.
Why do some people agonize over every decision while others choose easily and move on? Schwartz introduces his influential distinction between "maximizers," who exhaustively seek the best, and "satisficers," who seek good enough, and reveals why the pursuit of the very best so often makes us miserable. He gives audiences research-backed strategies for making better decisions, at work and in life, with less regret and more satisfaction.
Drawing on decades of research, Schwartz explores a deceptively simple question: what actually makes us happy? He challenges the assumptions of a consumer culture that equates more, freedom, and abundance with well-being, and reveals the surprising psychology of satisfaction, including his famous counsel that "the secret to happiness is low expectations." A thought-provoking, liberating talk that reframes how audiences think about success and contentment.
What makes work worth doing, and why do so many organizations get it wrong? Drawing on his books Why We Work and Practical Wisdom, Schwartz examines what truly motivates people, why the assumption that we work only for pay is both false and damaging, and how leaders can design work that is more meaningful, ethical, and effective. A rich, humane keynote on human nature, motivation, and the wisdom that good work and good leadership require.
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