Justine Cassell
Creator of the Embodied Conversational Agent | Dean's Professor, Carnegie Mellon University | PRAIRIE Institute Chair & Inria Researcher | EqualAI Co-Founder
Former Chief Product Experience Officer at Qualtrics & Workday | Product & Design Leader at Meta, Amazon & Microsoft | Expert on AI Transformation & Experience-Led Leadership
Jeff Gelfuso is a top product, design, and experience executive who has led at Qualtrics, Workday, Meta, Amazon, and Microsoft. A former Chief Product Experience Officer and Chief Design Officer, he has built teams of up to 1,000 people, shaped experiences for 100M+ customers, and delivered keynotes to audiences of 10,000+. Now advising leaders through the agentic-AI transition, he speaks on AI transformation and experience-led leadership.
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Customer experience speaker Jeff Gelfuso is one of the most accomplished product, design, and experience leaders in enterprise technology, a rare executive who has operated at the highest levels of some of the world’s most influential companies. Over more than two decades, he has led product, design, research, and user-experience organizations at Meta, Amazon, Microsoft, Workday, and Qualtrics, building teams of up to a thousand people and shaping experiences for more than a hundred million customers worldwide.
As a Chief Product Experience Officer and Chief Design Officer at both Qualtrics and Workday, Gelfuso rebuilt the experience layer for tens of millions of users, driving product innovation across web, mobile, and partner platforms, and helping define how enterprises deliver experiences that matter for both employees and customers. He is a founding member of the Design Executive Council, a group advancing strategic design leadership across major companies, and has served on the boards of Cornish College of the Arts and St. Jude Children’s Research Hospital’s digital innovation council.
Today, through his firm Elevate Experiences, Gelfuso advises executives and teams on navigating one of the biggest shifts in a generation: the move to agentic AI, where intelligent systems become teammates, not just tools. Drawing on his front-row experience of AI reshaping product and experience at Qualtrics and beyond, he helps leaders redesign product, workflow, and team operating models for an AI-driven world, always keeping people at the center, because that is where real value is created.
A veteran of the industry’s biggest stages, Gelfuso has delivered main-stage keynotes to audiences of more than 10,000 at events including the Qualtrics X4 Summit and Workday Rising. His style is candid and story-driven, blending hard-won executive insight with genuine humanity, whether he is mapping the future of AI-powered experience or sharing deeply personal lessons on leadership, presence, and what truly matters. Audiences leave with a clear, practical view of how to lead through transformation, design experiences that scale, and build teams that perform at their best.
As AI shifts from a tool to a teammate, enterprise leaders face a fundamental question: how do you redesign your product, your workflows, and your team's operating model for a world where intelligent agents work alongside people? Drawing on his experience leading product and experience through the AI shift at Qualtrics, Workday, and beyond, Jeff Gelfuso gives leaders a practical framework for navigating the agentic-AI transition, capturing its value while keeping humans, and human experience, firmly at the center.
Great experience isn't an accident, it's designed, and at enterprise scale it's one of the hardest things to get right. Drawing on lessons from rebuilding the experience layer for 65 million-plus Workday users and thousands of Qualtrics customers, Gelfuso shows leaders how to design employee and customer experiences that are consistent, human-centered, and built to scale. A masterclass in experience-led leadership from an executive who has done it at the highest level.
In this candid, deeply personal keynote, an audience favorite for its honesty, Jeff Gelfuso steps away from technology to talk about what actually matters in leadership. Reflecting on grief, presence, and the lessons he learned from losing his father, he explores how the most important parts of leading people have nothing to do with strategy or systems, and everything to do with humanity, connection, and showing up. A moving, memorable talk that stays with audiences long after they leave the room.
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