Latif Nasser
Co-Host & Director of Research, Radiolab (WNYC Studios) | Host & Executive Producer, Netflix's Connected | Harvard PhD | Science Storyteller & TED Speaker
Hall of Fame Keynote Speaker | 7x Bestselling Author | Customer Experience & AI Strategist | Founder, Convince & Convert
Hall of Fame keynote speaker and seven-time bestselling author, Jay Baer has advised over 700 brands on customer experience and marketing strategy. His latest research on speed, AI, and human connection gives executives actionable frameworks to drive loyalty and growth. A dynamic stage presence who blends humor with data-driven insights.
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Customer experience speaker Jay Baer is a Hall of Fame keynote speaker, seven-time bestselling author, and one of the most sought-after business strategists in the world. Over three decades, he has advised more than 700 brands — including Nike, Oracle, Salesforce, and the United Nations — on how to acquire and retain customers through smarter marketing and exceptional experiences. He has founded six multimillion-dollar companies, most notably Convince & Convert, his consultancy specializing in customer experience, content marketing, and digital strategy.
Baer’s books have shaped how modern businesses think about customer relationships. Youtility: Why Smart Marketing is About Help, Not Hype debuted at number three on the New York Times business bestseller list. Talk Triggers introduced a framework for turning customers into advocates through word-of-mouth, and Hug Your Haters redefined how organizations handle complaints in the social media era. His latest work, The Time to Win, reveals research showing that speed is now the single most important element of customer experience, with two-thirds of customers ranking responsiveness as important as price.
In his newest keynote program, Human.Kind, Baer presents a research-backed framework for thriving in an AI-saturated marketplace by strategically investing in human connection. He demonstrates that while automation and artificial intelligence are becoming table stakes, organizations that add deliberate human touchpoints see measurably stronger loyalty and higher profit margins. Recognized as the number-one Global Guru in marketing, Baer combines data-driven insights with practical tactics audiences can implement immediately.
As a speaker, Jay Baer delivers high-energy presentations that blend humor, storytelling, and actionable strategy. His ability to distill complex topics like AI adoption, customer loyalty, and speed of service into memorable frameworks makes him a top choice for corporate events, associations, and executive summits seeking lasting business impact.
In an era where every company is racing to implement artificial intelligence, the real competitive advantage lies in what machines cannot replicate: genuine human connection. Jay Baer presents original research showing that organizations which strategically invest in human touchpoints alongside their AI initiatives see significantly higher customer loyalty and profit margins. This keynote delivers a practical three-part framework for balancing automation with meaningful personal engagement, helping leaders turn the AI revolution into a lasting differentiator rather than a commodity.
Based on comprehensive proprietary research, Jay Baer reveals that speed has overtaken nearly every other factor in customer decision-making — two-thirds of customers now say responsiveness is as important as price. In this keynote, Baer introduces his six-piece Time to Win framework with specific, actionable recommendations for optimizing responsiveness across your organization. Attendees leave with a clear roadmap for identifying and eliminating speed gaps that cost customers, revenue, and reputation.
Word of mouth influences half of all purchasing decisions, yet most businesses leave it entirely to chance. Jay Baer teaches organizations how to create strategic, operational differentiators — Talk Triggers — that compel customers to share their experiences. This keynote goes beyond marketing theory to provide a step-by-step methodology for designing and implementing the kind of remarkable customer experiences that generate sustained organic growth through authentic advocacy.
Improving customer experience sounds simple in theory, but with dozens or even hundreds of customer touchpoints, tackling it holistically is impossible. Jay Baer cuts through the complexity by identifying the three specific dimensions that customers truly care about — and that most organizations systematically underperform on. This keynote provides a prioritization framework that helps leaders focus their limited resources on the interactions that generate the greatest returns in loyalty, satisfaction, and revenue.
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