Brene Brown
Research Professor | #1 NYT Bestselling Author | Executive Chair, BetterUp Center for Daring Leadership | Vulnerability & Courage Expert
One of The World’s Top 40 Business Professors Under 40; LEGO® Professor of Management and Innovation at IMD Business School; Thinkers50
Speaker Howard Yu is the LEGO® Professor of Management and Innovation at IMD and Director of the Center for Future Readiness, where he helps global companies navigate strategic transformation and stay ahead of disruption. Recognized with the Thinkers50 Strategy Award, he is a leading expert in innovation, competitive strategy, and future readiness. His bestselling book LEAP and work with top brands like Maersk, Heineken, and Bosch have made him a trusted voice in shaping the future of business.
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Speaker Howard Yu is an award-winning innovation and strategy expert, globally recognized for helping organizations stay ahead in an unpredictable world. He holds the prestigious title of LEGO® Professor of Management and Innovation at IMD Business School, where he also leads as Director of the Center for Future Readiness—a pioneering initiative launched in partnership with the LEGO Brand Group.
With a clear focus on preparing companies for long-term success, speaker Howard Yu has become a trusted advisor to global giants such as ABB, Bosch, Novo Nordisk, Heineken, Electrolux, and Maersk. Through IMD’s Strategy for Future Readiness program, which he co-directs, he delivers practical, research-backed insights that help organizations drive transformation, build resilience, and maintain competitive edge.
In 2023, Howard strengthened his global influence by earning the prestigious Thinkers50 Strategy Award and securing a spot among the world’s top management thinkers. His collaboration with the LEGO Group has also earned industry acclaim, winning both the EFMD Gold Award and the Brandon Hall Group Gold Award for excellence in strategic learning and development.
Howard’s expertise frequently appears in renowned publications like Harvard Business Review and MIT Sloan Management Review, and he is a familiar face on major media platforms including Bloomberg, CNBC, and the BBC.
He is also the author of the bestselling book LEAP: How to Thrive in a World Where Everything Can Be Copied, a practical guide for companies seeking to sustain innovation in highly competitive markets. The book earned the Axiom Business Book Awards Gold Medal, further cementing Howard’s reputation as a forward-thinking thought leader.
Before joining IMD in 2011, Howard earned his doctorate from Harvard Business School and began his professional journey as a banker in Hong Kong. Today, he continues to inspire and equip leaders to confidently shape the future of business.
In today’s fast-moving environment, companies must do more than just adapt — they need to anticipate change and act with strategic clarity. Drawing on years of in-depth research, Howard Yu explores what sets “future-ready” companies apart, revealing the core behaviours that help them lead with confidence amid uncertainty. He distills these insights into practical takeaways, such as the importance of engaging with emerging technologies early, fostering a culture of continuous learning, and scaling new ideas quickly in high-velocity markets. Tailored to each industry, this keynote empowers leaders with actionable strategies to build resilience and seize growth opportunities before the competition does.
Innovation doesn’t happen in isolation — it thrives in environments where diverse minds collide and ideas are tested, challenged, and refined. In this energizing session, Howard Yu breaks down the three essential capabilities that drive breakthrough innovation: creative abrasion, creative agility, and creative resolution. He explains how companies can create a culture where bold thinking and experimentation flourish, and where collaboration across disciplines becomes a strategic advantage. By nurturing psychological safety, encouraging constructive conflict, and embracing iterative learning, organizations can unlock their full creative potential and turn ideas into transformative results.
In an age where products and services are easily copied, sustainable growth depends on a company’s ability to leap ahead of disruption. Based on his award-winning book LEAP, Howard Yu shares powerful insights on how businesses can break free from the copycat trap by redefining their competitive edge. This keynote explores how organizations can embrace digital transformation, tap into emerging technologies, and reshape their strategy for long-term advantage. Combining real-world examples with cutting-edge research, Howard offers a compelling framework for leaders ready to innovate, evolve, and lead their industries into the future.
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