Philip Rosedale
CTO of Second Life | Founder of Linden Lab | Co-Founder of High Fidelity | Metaverse Pioneer
Leadership & Organizational Culture Expert | Author, People First Leadership (McGraw-Hill) | Ambassador, Global Peter Drucker Forum | Wharton MBA
Eduardo Braun has spent over two decades in dialogue with the world's greatest leaders — from Jack Welch and Bill Clinton to Richard Branson and Jim Collins — to answer one question: what do the best really do differently? The answer, captured in his McGraw-Hill bestseller People First Leadership, is that great leaders are chief emotions officers who put culture and people at the center of strategy. His keynotes give senior audiences a rigorous, story-driven framework to lead with purpose.
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Eduardo Braun is one of the most distinctive voices in leadership and organizational culture on the global speaking circuit. An Argentine thinker with an industrial engineering degree from the University of Buenos Aires, an MBA from the Wharton School, and a Corporate Director Certificate from Harvard Business School, Braun has spent more than two decades studying what separates leaders who build enduring organizations from those who simply manage them. His answer, developed through thousands of hours of conversations with some of the world’s most consequential figures, is deceptively simple: people first.
Leadership speaker Eduardo Braun is best known as the author of People First Leadership: Chief Emotions Officer, a book that draws on intimate exchanges with icons including Jack Welch, Bill Clinton, Tony Blair, Jim Collins, Gary Hamel, Richard Branson, Madeleine Albright, Muhammad Yunus, and George Lucas. The book — published by McGraw-Hill and endorsed by Philip Kotler, Gary Hamel, and Francis Ford Coppola — argues that the most successful leaders of our time are not primarily strategists or operators: they are chief emotions officers who build cultures rooted in trust, purpose, and human connection. It has been translated into multiple languages, including a Chinese edition.
Braun’s professional roots run through some of the world’s most respected organizations. He began his consulting career at Booz Allen & Hamilton in Paris, later joined the Etex Group, and spent years as director of the HSM Group, the global multimedia management company behind the World Business Forum — one of the most prestigious leadership conferences on the planet. During that period, he hosted two television programs, Líderes and HSM Specials, broadcast across more than 25 countries on ManagementTV, conducting on-camera interviews with heads of state, Nobel laureates, and Fortune 500 CEOs.
Today, Braun channels that same intellectual curiosity into two flagship initiatives. Since 2021, he has led the Iberoamerican Leadership Forum, the largest leadership community in the Ibero-American world, bringing together practitioners, academics, and entrepreneurs to advance the People First agenda. He is also the Ambassador and former Conference Chair of the Global Peter Drucker Forum in Vienna, the world’s foremost gathering of management thinkers, where he has moderated sessions and shaped the program’s intellectual direction. He has guest lectured at Yale School of Management, IMD Business School, Babson College, and UC Berkeley, and contributes regularly to the Leader to Leader Journal, the Huffington Post, and La Nación.
As a speaker, Eduardo Braun delivers something rare: a presentation that combines the intellectual rigor of two decades of frontline research with the narrative power of a world-class interviewer. His keynotes — built around the five key roles of transformational leaders — give senior audiences a concrete framework for building high-performance cultures, aligning strategy with values, and leading through change without losing the human core of their organizations. Audiences at global events consistently describe his sessions as among the most impactful they have attended. For organizations seeking a speaker who can shift the way their leaders think about culture, people, and purpose, Eduardo P. Braun is an exceptional choice available through Aurum Speakers Bureau.
What do the world's greatest leaders have in common? Over two decades of conversations with icons including Jack Welch, Bill Clinton, Jim Collins, Richard Branson, and Madeleine Albright, Eduardo P. Braun identified five key roles that define leaders who build extraordinary organizations: establishing a compelling vision, selecting and developing talent, empowering through smart decision-making, communicating with trust, and creating a culture of sustained high performance. This keynote delivers those insights in a narrative-rich, evidence-based presentation that gives senior audiences both a new leadership lens and a practical framework to apply from day one.
Strategy gets organizations started — culture determines how far they go. In this keynote, Braun makes the case that the most powerful lever available to any leader is the emotional climate of their organization, and that the leaders who understand this — the true Chief Emotions Officers — consistently outperform their peers. Drawing on stories from the world's most admired companies and institutions, he provides a framework for diagnosing, designing, and sustaining a high-performance culture that aligns with brand, attracts top talent, and withstands disruption.
In this unique multimedia keynote, Eduardo P. Braun brings the stage to life with exclusive footage, direct quotes, and behind-the-scenes stories from his years as director of the World Business Forum and host of the television programs Líderes and HSM Specials. Audiences hear — in Braun's own voice and through rare archival material — what figures like Jack Welch, Tony Blair, Gary Hamel, and Francis Ford Coppola actually said about leadership, culture, failure, and success when no one was trying to manage their message. A compelling, one-of-a-kind session that translates extraordinary conversations into actionable wisdom.
Family businesses face a distinct set of leadership challenges that conventional management frameworks rarely address well: balancing ownership and management roles, navigating succession across generations, building governance structures that protect both the enterprise and family relationships, and sustaining a culture that evolves without losing its founding identity. Drawing on his work with family enterprises across Latin America and his broader leadership research, Braun provides senior family business leaders with a clear, human-centered approach to the decisions that will define their organization's next chapter.
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