Victor Glover
NASA Astronaut & Pilot of the Artemis II Moon Mission | U.S. Navy Captain & Test Pilot | SpaceX Crew-1 Pilot | First Person of Color to Travel to the Moon
Leadership & Organizational Culture Expert | Author of People First Leadership | Ambassador, Global Peter Drucker Forum | Wharton MBA
Eduardo Braun has spent more than two decades in dialogue with the world's greatest leaders, from Jack Welch to Richard Branson and Jim Collins, to answer one question: what do the best do differently? His McGraw-Hill bestseller People First Leadership captures it: great leaders are chief emotions officers who put culture and people at the center of strategy. His keynotes give senior audiences a rigorous, story-driven framework for leading with purpose.
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One of the most distinctive voices in leadership and organizational culture on the global stage, leadership speaker Eduardo Braun has spent more than two decades studying what separates leaders who build enduring organizations from those who merely manage them. An Argentine thinker trained as an industrial engineer at the University of Buenos Aires, with an MBA from the Wharton School and a Corporate Director Certificate from Harvard Business School, he has distilled thousands of hours of conversation with the world’s most consequential figures into a deceptively simple conclusion: people first.
Braun is best known as the author of People First Leadership: Chief Emotions Officer, a book built from candid exchanges with icons including Jack Welch, Bill Clinton, Tony Blair, Jim Collins, Gary Hamel, Richard Branson, Madeleine Albright, Muhammad Yunus, and George Lucas. Published by McGraw-Hill and endorsed by Philip Kotler, Gary Hamel, and Francis Ford Coppola, it argues that the most successful leaders of our era are not primarily strategists or operators. They are chief emotions officers who build cultures rooted in trust, purpose, and human connection. The book has been translated into several languages, including a Chinese edition.
His professional roots run through some of the most respected names in global business. Braun began his consulting career at Booz Allen & Hamilton in Paris, later joined the Etex Group, and spent years as a director of the HSM Group, the multimedia management company behind the World Business Forum. During that period he hosted two television programs, Líderes and HSM Specials, broadcast across more than 25 countries on ManagementTV, interviewing heads of state, Nobel laureates, and Fortune 500 CEOs on camera.
Today Braun channels that same curiosity into two flagship platforms. He leads the Iberoamerican Leadership Forum, the largest leadership community in the Ibero-American world, convening practitioners, academics, and entrepreneurs around the People First agenda. He also serves as Ambassador and past Conference Chair of the Global Peter Drucker Forum in Vienna, the foremost gathering of management thinkers, where he has moderated sessions and helped shape the program’s intellectual direction. He has guest lectured at Yale School of Management, IMD Business School, Babson College, and UC Berkeley, and contributes to the Leader to Leader Journal, the Huffington Post, and La Nación.
As a speaker, Eduardo Braun offers something rare: the intellectual rigor of two decades of frontline research paired with the narrative power of a world-class interviewer. His keynotes, organized around the five roles of transformational leaders, give senior audiences a concrete framework for building high-performance cultures, aligning strategy with values, and leading through change without losing the human core of the enterprise. For organizations that want to shift how their leaders think about culture, people, and purpose, Eduardo P. Braun is an exceptional choice available through Aurum Speakers Bureau.
What do the world's greatest leaders have in common? Across two decades of conversations with figures including Jack Welch, Bill Clinton, Jim Collins, Richard Branson, and Madeleine Albright, Eduardo P. Braun identified five roles that consistently define leaders who build extraordinary organizations: setting a compelling vision, choosing and developing talent, empowering people through smart decision-making, communicating with trust, and sustaining a culture of high performance. This keynote delivers those findings in a narrative-rich, evidence-based session that hands senior audiences both a new leadership lens and a framework they can apply from day one.
Strategy gets an organization moving; culture decides how far it travels. In this keynote, Braun makes the case that the most powerful lever any leader controls is the emotional climate of the organization, and that the leaders who grasp this, the true chief emotions officers, consistently outperform their peers. Drawing on stories from the world's most admired companies and institutions, he offers a practical approach to diagnosing, designing, and sustaining a high-performance culture that aligns with brand, attracts top talent, and withstands disruption.
In this one-of-a-kind multimedia session, Eduardo P. Braun brings the stage to life with exclusive footage, direct quotes, and behind-the-scenes stories from his years directing the World Business Forum and hosting the television programs Líderes and HSM Specials. Audiences hear, in Braun's own voice and through rare archival material, what figures such as Jack Welch, Tony Blair, Gary Hamel, and Francis Ford Coppola actually said about leadership, culture, failure, and success when no one was managing their message. A compelling session that turns extraordinary conversations into practical wisdom.
Family businesses face leadership challenges that conventional management frameworks rarely address well: balancing ownership and management roles, navigating succession across generations, building governance that protects both the enterprise and family relationships, and sustaining a culture that evolves without losing its founding identity. Drawing on his work with family enterprises across Latin America and his broader leadership research, Braun gives senior family business leaders a clear, human-centered approach to the decisions that will define their organization's next chapter.
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