Jason Schenker
President of Prestige Economics | Chairman of The Futurist Institute | #1 Bloomberg-Ranked Forecaster | Bestselling Author of Cold War Two | Economist & Futurist
Robbie Kellman Baxter
Creator of the "Membership Economy" | Bestselling Author of The Membership Economy & The Forever Transaction | Founder, Peninsula Strategies | Subscription Strategy Expert
Robbie Kellman Baxter coined the term "Membership Economy" and has become the world's leading authority on subscriptions, recurring revenue, and customer loyalty. Founder of Peninsula Strategies and bestselling author of The Membership Economy and The Forever Transaction, she has guided over 100 organizations, from startups to the NBA and Microsoft. Audiences leave with concrete strategies to turn customers into loyal, lasting members.
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Robbie Kellman Baxter biography
Robbie Kellman Baxter is the world’s leading authority on growing businesses through subscriptions, membership, and recurring revenue. She coined the term “Membership Economy” to describe the shift toward long-term, formal relationships with customers, an idea now used widely by executives and journalists alike, and has spent more than two decades helping organizations turn one-time buyers into loyal, lasting members.
Through Peninsula Strategies, the consulting firm she founded in 2001, marketing speaker Robbie Kellman Baxter has advised more than 100 organizations across over 20 industries, from startups and nonprofits to giants such as the National Basketball Association, Hagerty, The Wall Street Journal, Microsoft, and Ingram Micro. Her pragmatic frameworks help leaders optimize subscription pricing, digital communities, and freemium models to build predictable revenue and deeper customer loyalty.
She is the author of two influential books. The Membership Economy, an international bestseller, gave the model its name and laid out how any organization can build lasting member relationships. Her follow-up, The Forever Transaction, offers a practical blueprint for launching, scaling, and sustaining subscription and membership businesses over the long term.
From the Membership Economy to the Forever Transaction
Baxter also hosts the podcast Subscription Stories, where she interviews business leaders about how they use subscription pricing and membership models to reinvent their industries. Her perspective is grounded in a rigorous background: before founding Peninsula Strategies, she was a strategy consultant at Booz Allen, a product marketer in Silicon Valley, and a New York City Urban Fellow. She graduated with honors from Harvard College and earned her MBA from the Stanford Graduate School of Business.
As a speaker, Robbie Kellman Baxter gives audiences far more than theory. Drawing on real client work and clear, memorable frameworks, she shows leaders exactly how to turn customers into evangelists, smooth out revenue, and build a virtuous cycle of acquisition and retention. Senior audiences leave her keynotes with specific strategies and tactics they can apply immediately to reinvent how their organization grows.
Robbie Kellman Baxter Speaking Videos
Robbie Kellman Baxter – Media Leaders: Move Your Mindset From Subscription to Membership
Robbie Kellman Baxter – The Membership Economy
Robbie Kellman Baxter Keynote Topics
Baxter introduces the model she named and made famous, showing how organizations of every kind can shift from chasing transactions to cultivating long-term member relationships. She explains the principles behind the world's most successful subscription and membership businesses and how any company can apply them to drive loyalty, engagement, and predictable, recurring revenue.
Based on her book of the same name, this keynote gives leaders a practical roadmap for launching, scaling, and sustaining a subscription or membership business. Baxter walks through how to design the right offerings, price them effectively using trials and freemium models, and avoid the common traps that cause recurring-revenue businesses to stall, so growth compounds over time.
Companies like Amazon, LinkedIn, and Salesforce have reshaped what customers expect from the brands they pay. Baxter explores how those expectations have changed and what every organization can learn from them, sharing how to structure online and offline offerings, optimize pricing, and build the kind of community and trust that keeps members engaged for the long run.
Retention, repeat engagement and renewal are the engines of a successful subscription business. In this session, Robbie reveals the psychological and practical levers that bring customers back again and again, from personalization and community to tiering and behavioral triggers. Attendees will learn how to diagnose and improve their own retention funnel, and how to view every step—from first click to tenth renewal—as an opportunity to deepen the connection.
Growth doesn’t always mean acquiring more customers—it can mean getting more from the ones you already serve. In this keynote, Robbie explores the trade-off between chasing volume and increasing value per customer, and explains how membership models enable deeper relationships, richer data and higher lifetime value. Executives will gain insight into how to evolve loyalty programs, upgrade existing customers, and move from transactional volume to meaningful, high-value engagement.
Speaker topics
FAQs on Booking Robbie Kellman Baxter
Why Robbie Kellman Baxter?
Booking Robbie Kellman Baxter brings the world's foremost authority on the Membership Economy to your stage. She didn't just study the shift to subscriptions and recurring revenue, she named it, and has since advised more than 100 organizations, from startups to the NBA, Microsoft, and The Wall Street Journal, on how to build lasting customer relationships. A Harvard graduate with a Stanford MBA and the bestselling author of The Membership Economy and The Forever Transaction, she pairs deep strategic credibility with a clear, practical, and genuinely engaging stage style. For events focused on growth, loyalty, marketing, or business strategy, she is an outstanding investment. Aurum Speakers Bureau can help you check her availability and book her for your event.
What is the Membership Economy?
The Membership Economy is the term Robbie Kellman Baxter coined to describe the shift away from one-time transactions toward ongoing, formal relationships between organizations and the people they serve. Rather than focusing on individual sales, businesses in the Membership Economy build subscriptions, communities, and loyalty programs that generate recurring revenue and long-term engagement. The concept, introduced in her bestselling book of the same name, is now widely used across industries from media and software to sports and retail.
What books has Robbie Kellman Baxter written?
Baxter is the author of two widely read business books. The Membership Economy, an international bestseller, gave the model its name and explains how organizations can build enduring member relationships. The Forever Transaction provides a hands-on blueprint for launching, scaling, and maintaining subscription and membership businesses. She also hosts the podcast Subscription Stories, in which she interviews leaders about how recurring-revenue models are reshaping their industries.
What topics does marketing speaker Robbie Kellman Baxter cover?
Baxter speaks on the Membership Economy, subscription and recurring-revenue strategy, customer loyalty and retention, pricing and freemium models, and building digital communities. Her talks suit corporate strategy events, marketing and sales conferences, and association meetings where audiences want actionable frameworks rather than theory. To book Robbie Kellman Baxter for a keynote or fireside conversation, contact Aurum Speakers Bureau and our team will handle availability, fees, and logistics.
How to book Robbie Kellman Baxter as a keynote speaker?
Aurum Speakers Bureau can help you book Robbie Kellman Baxter as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Robbie Kellman Baxter's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Robbie Kellman Baxter or any other top keynote speaker or celebrity of your choice.
How much is Robbie Kellman Baxter speaking fee?
Robbie Kellman Baxter speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Robbie Kellman Baxter to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Robbie Kellman Baxter.
How can I contact Robbie Kellman Baxter?
We only work with Robbie Kellman Baxter on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Robbie Kellman Baxter and will handle all negotiations, contracts, and logistics associated with having Robbie Kellman Baxter speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Robbie Kellman Baxter for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Robbie Kellman Baxter for a virtual keynote?
Yes, Robbie Kellman Baxter is available for virtual keynotes and webinars. To book Robbie Kellman Baxter for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
