Gary Ruvkun
2024 Nobel Laureate in Physiology or Medicine | Professor of Genetics, Harvard Medical School | Co-Discoverer of microRNA
David Rogers
World's Leading Authority on Digital Transformation | Columbia Business School Faculty | Bestselling Author of The Digital Transformation Playbook
David Rogers defined digital transformation before it had a name, and has spent decades proving it's about strategy, not technology. As Columbia Business School faculty, author of five bestsellers in fourteen languages, and advisor to Microsoft, Google, and Citigroup, he is the field's foremost authority. Senior audiences leave with clear, actionable frameworks for leading change and AI adoption in their own organizations.
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David Rogers biography
Digital transformation speaker David Rogers is the Columbia Business School faculty member who, quite literally, wrote the first book on the discipline, then rewrote the field as it matured. Widely regarded as the world’s foremost authority on digital transformation, he defined the subject before it had a name and has shaped it ever since through bestselling books, executive programs on six continents, and advisory work with some of the most powerful organizations on earth.
His landmark work, The Digital Transformation Playbook (Columbia University Press), was the first book ever published on the topic. Now available in fourteen languages, it advanced a then-contrarian claim that has since become orthodoxy: transformation is not about technology, but about strategy, leadership, and genuinely new ways of thinking. The book set the agenda for executives worldwide and made Rogers the voice boards turn to when facing disruption. He has advised and built strategic programs for Microsoft, Google, Citigroup, Visa, HSBC, Toyota, Unilever, Procter & Gamble, GE, and the government of the United Arab Emirates, among many others across more than 60 countries, and has shared the stage with figures ranging from Elon Musk to Google CEO Sundar Pichai.
Why Most Transformations Fail
Rogers’s most recent book, The Digital Transformation Roadmap, confronts a question that has frustrated executives for years: why do roughly 70% of transformation initiatives fall short? His answer is structural. Companies fixate on transforming their products when they should be rebuilding the organization itself. The book lays out a rigorous five-step framework for reshaping any enterprise for continuous change in the age of AI, drawing on decades of research and fieldwork with hundreds of companies. His writing has appeared in MIT Sloan Management Review, Harvard Business Review, and Rotman Management Review, and he reaches tens of thousands of readers through his weekly newsletter on digital strategy.
At Columbia Business School, Rogers serves as faculty director of executive education programs in digital business strategy and leading digital transformation, having taught more than 25,000 leaders through programs in New York, Silicon Valley, and online. He also founded and hosts the BRITE Conference, a premier gathering of senior executives at the crossroads of brands, innovation, and technology.
As a speaker, David Rogers combines academic rigor with hard-won practitioner insight. His keynotes cut through the noise around digital transformation, AI adoption, and organizational change to deliver frameworks leaders can act on immediately. Audiences consistently describe his talks as both intellectually demanding and intensely practical, the kind of session that reshapes how an executive thinks about their business for years to come.
David Rogers Speaking Videos
Digital Transformation: Driving Change in Your Organization
David Rogers on The Digital Transformation Playbook
David Rogers Keynote Topics
Most digital transformation efforts fail not because of the wrong technology but because of the wrong organizational structure. Drawing on his five-step Transformation Roadmap, Rogers shows leaders exactly where and why transformation stalls, and what it takes to rebuild a legacy organization for continuous change in the age of AI. From governance and resource allocation to culture and capability building, attendees leave with a practical architecture for making transformation stick.
The rules of competition have changed. Platforms, data, customer networks, and AI-driven business models are reshaping entire industries, and the playbooks that worked for decades no longer hold. Rogers presents a new strategic framework for digital-era competition, showing how incumbents can reclaim their advantage against digital-native disruptors. Grounded in cases from Disney, Mastercard, John Deere, and others, this session equips leaders to redefine their value proposition and compete on new dimensions.
As AI accelerates across every sector, the temptation is to chase the technology. Rogers argues the decisive advantage belongs to organizations that lead with strategy. This keynote explores how established companies can move beyond AI pilots to embed artificial intelligence into their business models, decisions, and customer experiences. Rogers offers a clear framework for governance, prioritization, and organizational readiness, helping leaders cut through the hype and make AI work at scale.
Rogers's foundational insight, that digital technology turned customers from a passive audience into a powerful, interconnected network, remains one of the most consequential ideas in modern strategy. Here he explores how organizations can activate customer networks to drive growth, loyalty, and differentiation. Audiences gain five actionable strategies for creating and capturing value through network effects, co-creation, and community, grounded in cases across industries and geographies.
Speaker topics
FAQs on Booking David Rogers
Why David Rogers?
Booking David Rogers brings the world's foremost authority on digital transformation to your stage. As the Columbia Business School professor who wrote the first book ever published on the subject, and has since authored five bestsellers translated into fourteen languages, Rogers offers a depth of expertise no other speaker in this space can match. His gift for turning complex strategy into clear, actionable frameworks has made him the advisor of choice for boards and C-suites at Microsoft, Google, Toyota, Citigroup, and dozens of Fortune 500 companies. His keynotes don't just inform; they shift how senior leaders think. For events focused on digital strategy, AI adoption, or organizational change, Rogers delivers sessions audiences reference long after the conference ends. Contact Aurum Speakers Bureau today to check his availability.
What is The Digital Transformation Playbook about?
The Digital Transformation Playbook, published by Columbia University Press, was the first book written specifically on digital transformation. Its central argument, that transformation is fundamentally about strategy and leadership rather than technology, challenged how businesses and consultants approached the topic at the time. Rogers builds his framework around five strategic domains: customers, competition, data, innovation, and value, showing how legacy companies can rethink each to compete in the digital economy. The book became an international bestseller, published in fourteen languages, and is required reading in executive education programs worldwide.
What is David Rogers's latest book?
Rogers's most recent book is The Digital Transformation Roadmap, which picks up where The Digital Transformation Playbook left off. It addresses the core reason roughly 70% of transformation initiatives fail: companies focus on transforming their products rather than rebuilding the organization itself. The book introduces a five-step framework for creating an organization capable of continuous change in the age of AI, covering shared vision, governance, resource allocation, organizational capabilities, and culture. It has been published in multiple languages and is widely adopted by executives and business school programs.
What topics does digital transformation speaker David Rogers cover?
David Rogers covers digital transformation strategy, AI adoption for established organizations, competing in the digital economy, innovation and experimentation models, organizational change management, and the future of work and leadership in technology-driven industries. His talks are tailored to senior executive audiences, board members, C-suite leaders, and heads of strategy, who need frameworks they can deploy in their own businesses. Whether your event centers on AI readiness, competitive disruption, or organizational agility, Rogers delivers sessions grounded in rigorous research and real-world advisory experience. Reach out to Aurum Speakers Bureau to discuss which keynote best fits your event goals.
How to book David Rogers as a keynote speaker?
Aurum Speakers Bureau can help you book David Rogers as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about David Rogers's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for David Rogers or any other top keynote speaker or celebrity of your choice.
How much is David Rogers speaking fee?
David Rogers speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire David Rogers to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book David Rogers.
How can I contact David Rogers?
We only work with David Rogers on paid speaking engagements. Aurum Speakers Bureau can assist you in booking David Rogers and will handle all negotiations, contracts, and logistics associated with having David Rogers speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact David Rogers for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book David Rogers for a virtual keynote?
Yes, David Rogers is available for virtual keynotes and webinars. To book David Rogers for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
