Patrick Lencioni
Bestselling Author of The Five Dysfunctions of a Team & The 6 Types of Working Genius | Founder, The Table Group | Leadership & Organizational Health Expert
David Meerman Scott
Marketing & Sales Strategist | Inventor of Newsjacking | Bestselling Author of The New Rules of Marketing & PR and Fanocracy | Real-Time Business Advisor
Speaker David Meerman Scott is one of the most influential voices in modern marketing and sales, with eleven books and translations into 29 languages reaching readers worldwide. He invented newsjacking, helped popularize real-time marketing, and has briefed audiences at Microsoft, Dow Jones, National Geographic, and the U.S. Marine Corps. Senior leaders leave his keynotes with concrete tactics for winning attention and building lasting fans.
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David Meerman Scott biography
Marketing speaker David Meerman Scott is a globally recognized strategist on sales, marketing, and public relations who teaches leaders how to grow business in real time. Speaker David Meerman Scott invented the practice of “newsjacking,” a business growth method now formally listed in the Oxford English Dictionary, and shows audiences how speed and content trump tradition and budget.
He is the author or co-author of eleven books, including three international bestsellers. The New Rules of Marketing & PR, now in its ninth edition, has sold more than 500,000 copies in English and been published in 29 languages, from Albanian to Vietnamese. It is used in universities and business schools around the world. Other bestsellers include Fanocracy, co-written with Dr. Reiko Scott; Real-Time Marketing & PR; and Marketing Lessons from the Grateful Dead.
From Wall Street to the Real-Time Web
David’s career spans Wall Street, Asia, and Silicon Valley. He founded the Japan office of a Wall Street economic information firm and served as marketing director for Knight-Ridder in Asia before reinventing himself as a strategist on agile, real-time business. He advises growth-stage companies and sits on the boards of organizations including HubSpot and the Grateful Dead Archive at the University of California Santa Cruz.
He has spoken on all seven continents and in 41 countries to audiences at firms and organizations including Microsoft, Dow Jones, the United States Marine Corps, and National Geographic. His high-energy keynotes are filled with stories, bold visuals, and tactics audiences can apply immediately.
As a speaker, David Meerman Scott gives audiences permission to break old rules and try new things. He sends executives, sellers, and marketers back to work with fewer excuses and a sharper playbook for capturing attention, building fandom, and converting interest into growth. Learn more at davidmeermanscott.com.
David Meerman Scott Speaking Videos
David Meerman Scott - Real Time Selling (Newsjacking Examples) To GET ATTENTION!
David Meerman Scott - Inbound Job Search
David Meerman Scott Keynote Topics
Traditional marketing and PR were built for a slow, controlled, expensive world. Today, audiences expect speed, authenticity, and content worth sharing. In this keynote, David Meerman Scott walks audiences through the real-time playbook he has refined over a decade: how to publish before perfect, capture attention in the moments that matter, and use story-driven content to grow business across B2B, B2C, and nonprofit categories. Expect bold visuals, surprising case studies, and tactics audiences can apply immediately.
Buyers no longer wait for sellers to call them; they research, compare, and decide on their own. In this keynote, David Meerman Scott shows how the line between sales and marketing has dissolved and what the most successful sellers do instead: they curate, publish, and earn attention. Through stories of teams that have outsold larger competitors by being faster and more useful, he gives sales leaders a clear playbook for real-time social selling and modern pipeline growth.
Newsjacking is now in the Oxford English Dictionary because David Meerman Scott built an entire methodology around the idea of injecting your brand, your product, or your point of view into a breaking news story. In this keynote, he walks audiences through real, recent examples (what worked, what failed, and what to avoid) and gives a step-by-step framework that small teams can use to compete with much larger marketing budgets.
The most resilient brands aren't built on customers; they're built on fans. Drawing on the Wall Street Journal bestseller Fanocracy, co-written with neuroscience-trained Dr. Reiko Scott, David Meerman Scott shows how human biology, fan culture, and modern communities combine to create durable competitive advantage. Audiences leave with a clear set of practices for turning casual buyers into passionate advocates who do the marketing for them.
Speaker topics
FAQs on Booking David Meerman Scott
Why David Meerman Scott?
David Meerman Scott is the rare keynote speaker who combines the credibility of an inventor (he coined the term 'newsjacking,' now in the Oxford English Dictionary) with the energy of a true performer. He has sold more than 500,000 copies of The New Rules of Marketing & PR in 29 languages, briefed audiences on all seven continents, and advised iconic brands and growth-stage companies. He sends marketers, sellers, and executives back to work with concrete, immediately useful tactics. Book David Meerman Scott through Aurum Speakers Bureau to give your audience the playbook for real-time growth, fearless marketing, and turning customers into fans.
Who is David Meerman Scott?
David Meerman Scott is an American marketing strategist, entrepreneur, and bestselling author of eleven books, including The New Rules of Marketing & PR, Fanocracy, and Newsjacking. He is widely credited with popularizing real-time marketing and inventing newsjacking, the practice of inserting brands into breaking news. He advises companies such as HubSpot and sits on the board of the Grateful Dead Archive at UC Santa Cruz.
What is newsjacking?
Newsjacking is the practice of taking a breaking news story and adding your own commentary, expertise, or angle to capture attention from journalists, search engines, and social audiences. David Meerman Scott coined the term and built a methodology around it: monitor breaking stories, identify those where your knowledge is genuinely relevant, and publish a fast, useful, on-topic perspective. Done well, newsjacking earns coverage, traffic, and authority that paid media struggles to match.
What kind of events book David Meerman Scott as a keynote speaker?
David Meerman Scott is booked for sales kickoffs, marketing conferences, leadership offsites, agency events, and customer conferences worldwide. Past audiences include Microsoft, Dow Jones, National Geographic, and the United States Marine Corps. Contact Aurum Speakers Bureau to bring David Meerman Scott to your stage for a high-energy keynote, masterclass, or virtual event.
How to book David Meerman Scott as a keynote speaker?
Aurum Speakers Bureau can help you book David Meerman Scott as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about David Meerman Scott's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for David Meerman Scott or any other top keynote speaker or celebrity of your choice.
How much is David Meerman Scott speaking fee?
David Meerman Scott speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire David Meerman Scott to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book David Meerman Scott.
How can I contact David Meerman Scott?
We only work with David Meerman Scott on paid speaking engagements. Aurum Speakers Bureau can assist you in booking David Meerman Scott and will handle all negotiations, contracts, and logistics associated with having David Meerman Scott speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact David Meerman Scott for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book David Meerman Scott for a virtual keynote?
Yes, David Meerman Scott is available for virtual keynotes and webinars. To book David Meerman Scott for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
