Mauricio Macri
President of Argentina (2015–2019) | Former Mayor of Buenos Aires | Executive Chairman, FIFA Foundation | G20 2018 Chair | Founder of PRO
Cambridge Analytica Whistleblower | Time 100 & Forbes 30 Under 30 | Head of Insight & Emerging Technologies, H&M | PhD, University of the Arts London | Author, Mindf*ck
Christopher Wylie was inside Cambridge Analytica when it built the data infrastructure that helped reshape the 2016 US election and Brexit — and then exposed it all to the world. His testimony before five Congressional sessions and three parliaments triggered a $5.1 billion penalty against Facebook. Now leading AI and trend innovation at H&M, he is one of the most authoritative and sought-after voices on data ethics, AI governance, and digital democracy.
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Christopher Wylie is the whistleblower who changed the conversation about data, democracy, and the ethics of artificial intelligence — permanently. A British-Canadian data scientist born in Victoria, British Columbia in 1989, Wylie became one of the most consequential figures in the history of digital privacy when, in March 2018, he delivered a cache of internal documents to The Guardian and The New York Times exposing Cambridge Analytica’s unauthorized harvesting and psychographic weaponization of the personal data of up to 87 million Facebook users. The scandal brought down Cambridge Analytica, triggered the largest financial sanction ever levied against a tech company — a $5.1 billion penalty against Facebook from the FTC and SEC — and forced governments on three continents to confront the fragility of democratic institutions in the digital age.
Cybersecurity speaker Christopher Wylie is one of the most credentialed voices alive on the intersection of data, power, and accountability. Named to Time magazine’s 100 Most Influential People of 2018, Forbes 30 Under 30, Politico’s 50 Most Influential People in Politics, and Business Insider’s 100 Most Influential People in Tech, he has testified before the US Congress five times and before the parliaments of the European Union, the United Kingdom, and Canada. He holds a PhD in fashion trend forecasting from the University of the Arts London — a credential that, improbable as it sounds, connects directly to where his career has gone since: the applied science of how culture evolves, how data can map it, and how AI can either serve or distort it.
Before Cambridge Analytica, Wylie worked as a political strategist — becoming the youngest full-time advisor to any party leader in the Canadian Parliament at 17 — and later joined SCL Group, a British defence contractor, working on NATO counter-extremism operations across Eastern Europe, the Middle East, and North Africa. What he helped build at SCL became Cambridge Analytica. What he saw it become drove him to blow the whistle. In the years since, Wylie has reinvented himself as one of the most clear-eyed practitioners in the field of ethical data and AI. He currently serves as Head of Insight and Emerging Technologies at H&M, where he leads the development of generative AI tools for trend forecasting, demand prediction, and sustainability — building the kind of data infrastructure that amplifies consumer agency rather than manipulating it. He is also the co-host of Captured, a narrative podcast for Audible by Coda Story, examining Silicon Valley’s capture of journalism, labour, and creativity. His book Mindf*ck: Cambridge Analytica and the Plot to Break America remains one of the definitive accounts of how data can be weaponized against democracy.
As a speaker, Christopher Wylie is unlike anyone else on the circuit. He was inside the room where the architecture of modern disinformation was designed — and he chose to walk out and tell the world. His talks move between the visceral and the structural: from the personal story of whistleblowing to the mechanics of psychographic profiling, from the failures of platform regulation to the concrete steps organizations can take to build AI systems they can defend. Audiences leave not just alarmed, but oriented — with a framework for navigating the digital ethics questions that every boardroom now faces.
Christopher Wylie's signature keynote — the talk that only he can give. Drawing on his book and his time inside Cambridge Analytica, he walks audiences through the mechanics of how personal data was harvested at scale, how psychographic profiling was used to target voters with surgical precision, and how the architecture of social media platforms made all of it not just possible but profitable. This is not a retrospective: Wylie shows why the capabilities that enabled Cambridge Analytica are still active, still spreading, and still largely unregulated — and what organizations and governments must do before the next election cycle.
Most organizations deploying AI today are building faster than they are thinking. In this keynote, Wylie draws on his experience both designing systems that caused harm and rebuilding them in ways that do not — including his current work at H&M on generative AI for trend forecasting and sustainability. He offers audiences a practical framework for AI governance: how to audit data pipelines for bias and manipulation risk, how to build accountability structures that hold up under scrutiny, and how to distinguish between AI that amplifies human agency and AI that erodes it. Essential for technology leaders, boards, and any organization navigating the AI transition.
Disinformation is not a side effect of the internet — it is an engineered product, built with the same tools and techniques as any other data-driven advertising campaign. In this keynote, Wylie explains how disinformation operations are designed, how they identify and exploit psychological vulnerabilities, and how they evade detection. He draws on his work with NATO counter-extremism programs, his experience at Cambridge Analytica, and his testimony before legislatures worldwide to give audiences — from cybersecurity professionals to communications teams to senior executives — the conceptual tools to recognize and respond to information warfare before it reaches them.
A deeply personal keynote about what it actually costs to speak up — and why it matters. Wylie reflects on the decision to go public with the Cambridge Analytica documents: the legal exposure, the reputational risk, the personal toll, and the institutional failures that make whistleblowing necessary in the first place. This talk is not just about data. It is about organizational culture, the conditions that allow ethical violations to escalate unchecked, and what leaders must build — in governance, in culture, in accountability — to create environments where people don't have to blow the whistle because problems are caught and corrected from within.
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