Jason Wingard
Distinguished Scholar on the Future of Work | Senior Advisor, Harvard University | Former Dean, Columbia University | CLO, Goldman Sachs | Author of 4 Books
Christian Majgaard
Former Head of Global Branding, Marketing & Innovation at the LEGO Group | Chairman of Nord Modules & Rosa Danica | Branding & Strategy Author
Speaker Christian Majgaard spent 25 years at LEGO, where as global brand and innovation lead he helped engineer one of the most studied corporate turnarounds in modern business. He now advises Fortune 500 companies and Nordic startups on branding, strategy, and innovation, and brings that experience to the stage in keynotes that turn the LEGO story into practical frameworks senior audiences can put to work the next quarter.
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Christian Majgaard biography
Marketing speaker Christian Majgaard is one of Europe’s most influential voices on branding, business innovation, and strategy. Over a 25-year career at the LEGO Group he rose to the global top management team responsible for branding, marketing, and innovation, helping turn a family-owned Danish toy manufacturer into one of the world’s most loved brands. He led the launch of LEGOLAND® parks in the United Kingdom, the United States, and Germany; pioneered LEGO Mindstorms®, the first programmable robotics kit for children; and architected the early licensing deals with Hollywood franchises such as Star Wars and Harry Potter that reshaped the entire toy and entertainment industry.
Today, Christian leads his own consultancy and serves on multiple boards, including as Chairman of Nord Modules and Rosa Danica. He has advised global companies including Nestlé, Siemens, Motorola, and Heineken on strategy, brand development, and innovation in complex markets, and he sits on advisory boards across the Nordic startup ecosystem.
From Brick to Brand: Lessons for Today’s Leaders
His thinking has been recognized internationally. He was named one of the 21 Leaders for the 21st Century in the book by Fons Trompenaars and Charles Hampden-Turner, and he is the author of 13 Hints for Tomorrow’s Brand Builders, a concise field guide for executives navigating an era of constant brand reinvention. He writes and speaks regularly on how heritage brands stay culturally relevant, how innovation pipelines really work inside large organizations, and how leaders can use storytelling as an operating tool rather than a marketing veneer.
Audiences praise his keynotes for combining the rigor of a senior operator with the warmth of a master storyteller, drawing on real LEGO case studies including the company’s near-bankruptcy and remarkable turnaround. More on his career and current work is available on his official LinkedIn profile.
As a speaker, Christian Majgaard helps boards and executive teams see branding not as decoration but as a long-term strategic asset, and innovation not as a slogan but as a disciplined practice. His sessions leave senior audiences with concrete frameworks they can apply to their next brand decision, product launch, or organizational reset.
Christian Majgaard Speaking Videos
Christian Majgaard
Christian Majgaard
Christian Majgaard Keynote Topics
Christian opens up the inside story of one of the most studied corporate turnarounds in modern business. He walks senior audiences through LEGO's near-bankruptcy, the strategic choices that pulled the company back from the edge, and the brand and product disciplines that turned it into a cultural icon. Each chapter of the story comes with a takeaway leaders can apply to their own portfolio, brand, or transformation agenda.
In this keynote Christian challenges the surface-level view of branding and shows what it really takes to build a brand that compounds over decades. Drawing on his LEGO experience and his consulting work with Nestlé, Siemens, Motorola, and Heineken, he frames brand as a system of purpose, values, experience, and culture, and gives audiences a practical method for stress-testing their own.
Christian demystifies corporate innovation, separating the rituals that look good from the practices that actually compound. He shares the operating model behind LEGO Mindstorms, LEGOLAND, and the early Hollywood licensing deals, then translates the lessons into a working playbook for leaders who need to move from innovation theater to innovation that meaningfully changes the P&L.
Reinvention is rarely a single decision. Christian unpacks how senior leaders set direction, hold the line through volatility, and align thousands of employees to a new identity. The talk blends concrete change-management tools with the human realities of leading through a crisis, ideal for boards and executive teams in the middle of a strategic reset.
Speaker topics
FAQs on Booking Christian Majgaard
Why Christian Majgaard?
Few keynote speakers have lived a brand reinvention from the inside the way Christian has. He was part of the LEGO global top management team during the decades that turned the company from a regional toy maker into one of the world's most admired brands, and he led the launches that defined modern licensing, themed entertainment, and educational technology toys. Audiences gain a rare combination of long-tenure operator stories, an outside consultant's analytical lens, and clear, plainspoken frameworks. Contact Aurum Speakers Bureau to bring Christian Majgaard to your stage for a keynote on branding, innovation, and strategic transformation.
What did Christian Majgaard do at LEGO?
Over a 25-year career at LEGO, Christian rose to the global top management team responsible for branding, marketing, and innovation. He led the LEGOLAND parks expansion into the United Kingdom, the United States, and Germany, oversaw the creation of LEGO Mindstorms, and architected the licensing strategy that brought Star Wars, Harry Potter, and other major franchises into the LEGO product universe.
What books has Christian Majgaard written?
He is the author of 13 Hints for Tomorrow's Brand Builders, a concise guide for executives building and rebuilding brands in a fast-changing environment, and he is featured as one of the 21 Leaders for the 21st Century in the book of the same name by Fons Trompenaars and Charles Hampden-Turner. He also writes regularly on branding, strategy, and innovation for business and academic publications.
What kind of audiences does Christian Majgaard speak to?
Christian works equally well with executive teams, marketing and brand organizations, and broader leadership audiences. He has delivered keynotes for global brands including Nestlé, Siemens, Motorola, and Heineken, as well as for industry conferences and Nordic business communities. Reach out to Aurum Speakers Bureau to discuss tailoring his content to your audience and event format.
How to book Christian Majgaard as a keynote speaker?
Aurum Speakers Bureau can help you book Christian Majgaard as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Christian Majgaard's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Christian Majgaard or any other top keynote speaker or celebrity of your choice.
How much is Christian Majgaard speaking fee?
Christian Majgaard speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Christian Majgaard to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Christian Majgaard.
How can I contact Christian Majgaard?
We only work with Christian Majgaard on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Christian Majgaard and will handle all negotiations, contracts, and logistics associated with having Christian Majgaard speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Christian Majgaard for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Christian Majgaard for a virtual keynote?
Yes, Christian Majgaard is available for virtual keynotes and webinars. To book Christian Majgaard for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
