Martín Redrado
Former President of the Central Bank of Argentina (2004–2010) | Director of Fundación Capital | Leading Economist on Emerging Markets & Monetary Policy
Former White House Director of Global Engagement & 12-Year U.S. Diplomat | President of the Global Situation Room | Crisis Management & Global Affairs Expert
Brett Bruen spent 12 years as a U.S. diplomat on the front lines of global crises, then served as Director of Global Engagement at the White House. Today, as president of the Global Situation Room, he advises Fortune 100 companies, the World Bank, and others on navigating their most complex crises. A Georgetown crisis-communications lecturer and regular voice on CNN and Bloomberg, he gives leaders a proven playbook for managing crisis.
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Global affairs speaker Brett Bruen has spent his career on the front lines of the world’s most difficult crises, first as an American diplomat, then at the highest levels of the White House, and now advising the world’s leading organizations on how to navigate risk and uncertainty. Over twelve years in the U.S. diplomatic service, he worked in some of the most volatile places on earth, from the Ivory Coast and Liberia to Venezuela and Iraq, becoming a specialist in using strategic communications to change the course of crisis and conflict.
As Director of Global Engagement at the White House, Bruen coordinated the U.S. government’s public diplomacy, international media, and crisis communications, and built a number of major international initiatives, including the Let Girls Learn campaign, launched in response to the kidnapping of more than 200 schoolgirls in Nigeria. Today he is president of the Global Situation Room, an international consulting firm built on the experience of former ambassadors and senior officials, that helps Fortune 100 companies, the World Bank, and the world’s largest philanthropies not just survive crises, but thrive through them.
Bruen is the pioneer of what he calls “Counter-Crisis” management, a more proactive approach to emerging threats, and the “Complex Communications” framework that the world’s leading companies rely on for their toughest challenges. He teaches crisis communications at Georgetown University, trains senior government officials at the Federal Executive Institute, and sits on boards at Harvard and University College Dublin. Named by Washingtonian magazine as one of the nation’s most influential voices on public affairs, he is a regular commentator on CNN, Bloomberg, Sky News, and the BBC, and speaks fluent Spanish and French.
As a speaker, Brett Bruen is compelling, insightful, and refreshingly practical, drawing on real experience from war zones, the White House Situation Room, and the world’s biggest boardrooms. He speaks on crisis management and communications, leadership under pressure and in uncertain times, geopolitical risk and its impact on business, reputation and navigating a more volatile world, and how organizations can move from reacting to crises to getting ahead of them. Audiences leave with a clear, actionable playbook for leading through whatever comes next.
Most organizations wait for a crisis to hit, then scramble to respond. Brett Bruen argues there is a better way. Drawing on his pioneering "Counter-Crisis" approach, refined on the front lines of diplomacy and in the world's biggest boardrooms, he shows leaders how to anticipate emerging threats, prepare before disaster strikes, and turn crises into opportunities. Full of real stories and practical tools, it is an essential keynote for any organization operating in today's high-risk, fast-moving world.
From geopolitical shocks and cyberattacks to reputational firestorms, leaders today face crisis as the new normal. Brett Bruen shares what he has learned about leading under extreme pressure, from war zones to the White House Situation Room: how to make sound decisions with incomplete information, communicate with clarity and calm, and keep teams focused and resilient when everything is on the line. A powerful, practical keynote on the leadership skills that matter most when it matters most.
The world has become more volatile, unpredictable, and interconnected than ever, and global events now land directly on the bottom line. As a former diplomat and White House official, Brett Bruen helps business leaders understand the geopolitical forces reshaping their environment, from great-power competition to instability and disinformation, and how to build strategies resilient enough to withstand them. Insightful and grounded in real-world experience, it gives audiences a clearer, sharper view of the risks ahead.
In an age of social media, disinformation, and instant scrutiny, a reputation built over decades can be damaged in hours. Drawing on his "Complex Communications" work with Fortune 100 companies and the world's largest organizations, Brett Bruen shows leaders how to protect and strengthen their reputation, respond effectively when things go wrong, and communicate with credibility in a crisis. A must-attend session for executives, communicators, and anyone responsible for how their organization is seen.
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