Mark Hyman
Co-Founder & CMO, Function Health | 16x NYT Bestselling Author | Founder, Cleveland Clinic Center for Functional Medicine | TIME 100 Health 2025
Barton Goldenberg
CRM Pioneer & One of the First Three Inductees into the CRM Hall of Fame | Founder & President of ISM | Bestselling Author | Wharton & LSE | 40 Years a Customer-Strategy Expert
Barton Goldenberg is a pioneer of customer relationship management (CRM) and one of the first three inductees into the CRM Hall of Fame. The founder and president of ISM, he has spent nearly four decades helping companies from Marriott to Nike build customer-centric strategies. A bestselling author and Wharton- and LSE-educated futurist, he shows how AI, digital communities, and the metaverse are reshaping customer engagement.
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Barton Goldenberg biography
Customer experience speaker Barton Goldenberg is a true pioneer of customer relationship management, a field he has helped shape since its earliest days. The founder and president of ISM, which he launched in 1985 just as the concept of CRM was taking form, he has spent nearly four decades helping the world’s leading organizations put the customer at the center of their strategy. In 2003, he was selected as one of the first three people ever inducted into the CRM Hall of Fame, cementing his status as one of the most influential voices in the field.
Over his career, Goldenberg has designed and implemented customer-centric strategies for a remarkable roster of global brands, including Marriott, ExxonMobil, Nike, Kraft Heinz, Jaguar Land Rover, T. Rowe Price, and the U.S. Department of Defense. He frames his work around the enduring “people, process, and technology” paradigm, and has become known for translating cutting-edge technology, from big data and social media to AI and the metaverse, into practical strategies that build customer loyalty and drive growth. Before founding ISM, he held senior roles at the U.S. Department of State and Monsanto Europe.
The Future of Customer Engagement
A prolific author and thought leader, Goldenberg has written several bestselling business books, including The Definitive Guide to Social CRM, and his earlier works CRM Automation and CRM in Real Time became industry standards. A longtime columnist for CRM Magazine, he is now focused on the future: how AI, extended reality, and “digital customer communities” will transform the way companies engage their customers. He holds a degree in economics with honors from the Wharton School and a master’s in economics from the London School of Economics.
As a speaker, Barton Goldenberg is insightful, entertaining, and refreshingly practical, delivering keynotes at events like Dreamforce, Gartner, and CES that blend big-picture vision with real, in-the-trenches case studies. He speaks on building customer-centric strategies, the future of CRM and customer experience, digital customer communities, and how AI and the metaverse are reshaping customer engagement. Audiences leave with a clear roadmap for turning technology and customer insight into stronger relationships, greater loyalty, and lasting growth.
Barton Goldenberg Speaking Videos
Barton Goldenberg | Becoming a digital disruptor | No-Code Days Chicago 2022 | Creatio
Keynote: Digital Transformation: Driving CX Excellence
Barton Goldenberg Keynote Topics
Drawing on nearly four decades at the forefront of CRM, Barton Goldenberg shares his proven framework for putting the customer at the heart of your business. He breaks down the essential balance of people, process, and technology, and shows leaders how to design and implement customer-centric strategies that actually deliver, illustrated with real, in-the-trenches case studies from global brands. A practical, authoritative keynote for any organization serious about winning and keeping customers.
As one of the pioneers who helped define CRM, Goldenberg has a unique perspective on where customer engagement is heading. In this forward-looking keynote, he explores how big data, social media, AI, and new technologies are transforming the way companies understand and serve their customers, and what leaders must do to stay ahead. He cuts through the hype to show what really matters, giving audiences a clear view of the future of customer experience and how to prepare for it.
One of Goldenberg's signature ideas is the private "digital customer community", what he calls a "digital hotel", a virtual gathering place that deepens customer engagement and channels the voice of the customer into every decision. In this keynote he explains how leading companies are building these communities to boost satisfaction, loyalty, and insight, and gives audiences a practical blueprint for creating their own. An innovative, actionable session on the next evolution of customer relationships.
The integration of artificial intelligence and the metaverse is opening a new chapter in how businesses interact with customers. Goldenberg, a longtime futurist, explores how the symbiotic relationship between AI and immersive, virtual environments will reshape customer engagement, creativity, and experience in the years ahead. He helps leaders understand what's real, what's coming, and how to position their organizations to thrive at this new frontier. A visionary yet grounded look at the future of customer connection.
Speaker topics
FAQs on Booking Barton Goldenberg
Why Barton Goldenberg?
Booking Barton Goldenberg brings audiences a genuine pioneer of customer relationship management, one of only three people in the very first class of the CRM Hall of Fame. With nearly four decades leading ISM and advising global brands from Marriott and ExxonMobil to Nike, he combines unmatched, in-the-trenches experience with a futurist's eye for what's next in AI, digital communities, and the metaverse. Insightful, entertaining, and refreshingly practical, he delivers keynotes packed with real case studies and actionable strategy. He is ideal for events on customer experience, CRM and marketing, digital transformation, AI, and the future of customer engagement. To bring Barton Goldenberg to your next event, contact Aurum Speakers Bureau.
Who is Barton Goldenberg?
Barton Goldenberg is an American customer-centric strategist, author, speaker, and futurist widely regarded as a pioneer of customer relationship management (CRM). He is the founder and president of ISM, a consultancy he launched in 1985, and in 2003 he became one of the first three people ever inducted into the CRM Hall of Fame. Over his career, he has designed customer strategies for global brands including Marriott, ExxonMobil, Nike, Kraft Heinz, and the U.S. Department of Defense. He is the author of several bestselling business books, including The Definitive Guide to Social CRM, and a longtime columnist for CRM Magazine. Before founding ISM, he held senior roles at the U.S. Department of State and Monsanto Europe. He holds a degree in economics with honors from the Wharton School and a master's in economics from the London School of Economics.
What is a "digital customer community," and what is Barton Goldenberg's approach to CRM?
Barton Goldenberg's approach to customer relationship management centers on a simple but powerful idea: successful customer strategy comes from balancing "people, process, and technology," not from technology alone. Rather than treating CRM as software, he treats it as a lifecycle approach to building genuine, lasting customer relationships. One of his signature concepts is the "digital customer community," which he likens to a private "digital hotel", a branded, virtual space where a company's customers gather, engage, and share feedback. These communities channel the "voice of the customer" into business decisions, increase satisfaction and loyalty, and generate valuable insight. In his work and keynotes, Goldenberg shows companies how to build them, and how to combine them with emerging technologies like AI and the metaverse to shape the future of customer engagement.
What topics does customer experience speaker Barton Goldenberg cover?
Barton Goldenberg speaks on building customer-centric strategies (people, process, and technology), the future of CRM and customer experience, digital customer communities, and how AI and the metaverse are reshaping customer engagement. His keynotes suit events on customer experience, CRM, marketing and sales, digital transformation, AI, and technology, for executive and customer-facing audiences. To book Barton Goldenberg as a speaker, contact Aurum Speakers Bureau.
How to book Barton Goldenberg as a keynote speaker?
Aurum Speakers Bureau can help you book Barton Goldenberg as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Barton Goldenberg's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Barton Goldenberg or any other top keynote speaker or celebrity of your choice.
How much is Barton Goldenberg speaking fee?
Barton Goldenberg speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Barton Goldenberg to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Barton Goldenberg.
How can I contact Barton Goldenberg?
We only work with Barton Goldenberg on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Barton Goldenberg and will handle all negotiations, contracts, and logistics associated with having Barton Goldenberg speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Barton Goldenberg for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Barton Goldenberg for a virtual keynote?
Yes, Barton Goldenberg is available for virtual keynotes and webinars. To book Barton Goldenberg for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
