Barton Goldenberg

As one of the pioneers who helped define CRM, Goldenberg has a unique perspective on where customer engagement is heading. In this forward-looking keynote, he explores how big data, social media, AI, and new technologies are transforming the way companies understand and serve their customers, and what leaders must do to stay ahead. He cuts through the hype to show what really matters, giving audiences a clear view of the future of customer experience and how to prepare for it.

One of Goldenberg's signature ideas is the private "digital customer community", what he calls a "digital hotel", a virtual gathering place that deepens customer engagement and channels the voice of the customer into every decision. In this keynote he explains how leading companies are building these communities to boost satisfaction, loyalty, and insight, and gives audiences a practical blueprint for creating their own. An innovative, actionable session on the next evolution of customer relationships.

The integration of artificial intelligence and the metaverse is opening a new chapter in how businesses interact with customers. Goldenberg, a longtime futurist, explores how the symbiotic relationship between AI and immersive, virtual environments will reshape customer engagement, creativity, and experience in the years ahead. He helps leaders understand what's real, what's coming, and how to position their organizations to thrive at this new frontier. A visionary yet grounded look at the future of customer connection.

Barton Goldenberg is an American customer-centric strategist, author, speaker, and futurist widely regarded as a pioneer of customer relationship management (CRM). He is the founder and president of ISM, a consultancy he launched in 1985, and in 2003 he became one of the first three people ever inducted into the CRM Hall of Fame. Over his career, he has designed customer strategies for global brands including Marriott, ExxonMobil, Nike, Kraft Heinz, and the U.S. Department of Defense. He is the author of several bestselling business books, including The Definitive Guide to Social CRM, and a longtime columnist for CRM Magazine. Before founding ISM, he held senior roles at the U.S. Department of State and Monsanto Europe. He holds a degree in economics with honors from the Wharton School and a master's in economics from the London School of Economics.

Barton Goldenberg's approach to customer relationship management centers on a simple but powerful idea: successful customer strategy comes from balancing "people, process, and technology," not from technology alone. Rather than treating CRM as software, he treats it as a lifecycle approach to building genuine, lasting customer relationships. One of his signature concepts is the "digital customer community," which he likens to a private "digital hotel", a branded, virtual space where a company's customers gather, engage, and share feedback. These communities channel the "voice of the customer" into business decisions, increase satisfaction and loyalty, and generate valuable insight. In his work and keynotes, Goldenberg shows companies how to build them, and how to combine them with emerging technologies like AI and the metaverse to shape the future of customer engagement.

Barton Goldenberg speaks on building customer-centric strategies (people, process, and technology), the future of CRM and customer experience, digital customer communities, and how AI and the metaverse are reshaping customer engagement. His keynotes suit events on customer experience, CRM, marketing and sales, digital transformation, AI, and technology, for executive and customer-facing audiences. To book Barton Goldenberg as a speaker, contact Aurum Speakers Bureau.

Aurum Speakers Bureau can help you book Barton Goldenberg as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Barton Goldenberg's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Barton Goldenberg or any other top keynote speaker or celebrity of your choice.

Barton Goldenberg speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Barton Goldenberg to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Barton Goldenberg.

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Yes, Barton Goldenberg is available for virtual keynotes and webinars. To book Barton Goldenberg for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.