Fredrik Haren
The Creativity Explorer | 2,000+ Speeches in 75 Countries | Author of The Idea Book, One of the 100 Best Business Books of All Time | TIA Recipient, Global Speakers Federation
New York Times Bestselling Author of Renegades Write the Rules | Founder & CEO of Renegade Global | Personal Branding Pioneer | Host of the Why Not Now? Podcast
Amy Jo Martin is a New York Times bestselling author, entrepreneur, and one of the pioneers of personal branding and social media. After helping the NBA's Phoenix Suns write the rules of digital in its earliest days, she founded one of the first digital agencies and taught the world's biggest names to humanize their brands. Author of Renegades Write the Rules and host of the Why Not Now? podcast, she inspires audiences to go from idea to action.
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Marketing speaker Amy Jo Martin is a New York Times bestselling author, serial entrepreneur, and one of the people who quite literally wrote the rules of personal branding and social media. Long before “personal brand” became a household phrase, she was building one for some of the most iconic names in sports and business, turning the way people and companies show up online into both an art and a science. Today she helps audiences of every size, from Fortune 50 boardrooms to arenas of 10,000, find the courage to turn ideas into action.
Martin’s career began at the frontier of the industry. As Director of Digital Media and Research for the NBA’s Phoenix Suns during the wild, unregulated early days of social media, she helped invent a playbook that now seems obvious, and staged the first-ever professional sports “Tweet Up” with Shaquille O’Neal. She went on to found Digital Royalty, one of the first digital agencies, and pioneered online personal branding as we know it, guiding stars like Dwayne “The Rock” Johnson and brands like Nike to connect with audiences as humans rather than logos.
Her strategies became the New York Times bestseller Renegades Write the Rules, and Martin has shared them as a regular contributor to Harvard Business Review and as one of Forbes’ Best-Branded Women on Twitter. Today she is the founder and CEO of Renegade Global, a human-transformation company, and the founder of a venture fund working to get more women onto the cap table. Through her top-ranked Why Not Now? podcast, she has held more than a hundred candid conversations with figures like Tony Robbins, Mark Cuban, and Simon Sinek, uncovering a repeatable formula for crossing from dreaming to doing that she now teaches through her Renegade Rules.
As a speaker, Amy Jo Martin is bold, warm, and genuinely galvanizing, with a rare gift for helping people see potential in themselves they hadn’t noticed, and act on it immediately. She speaks on building a magnetic personal brand, humanizing organizations in the digital age, taking action on the ideas that matter, and the courage and reinvention it takes to lead in a fast-changing world. Trusted by Fortune 50 leaders and audiences of thousands alike, she sends every room home with practical tools, and a compelling answer to a single question: why not now?
Drawing on her bestselling book and years spent building the personal brands of icons in sports and business, Amy Jo Martin shows individuals and organizations how to stand out in a crowded digital world. She reveals her Renegade Rules for owning your voice online, humanizing your brand, and building a loyal following that converts, and why, in the age of AI and endless content, the human behind the brand matters more than ever. Practical, energizing, and full of real-world examples.
People connect with people, not logos. Martin, who pioneered how brands and celebrities use social media, teaches leaders and teams how to turn attention into genuine connection, and connection into results. She shares the strategies behind some of the most successful digital brands on earth, and shows organizations how to show up authentically, build trust at scale, and turn their people into their most powerful marketing asset. Essential for marketing, brand, and communications audiences.
This is the keynote at the heart of Amy Jo Martin's work. After more than a hundred candid conversations with the likes of Tony Robbins, Mark Cuban, and Simon Sinek, she uncovered a pattern in the exact moments people cross from dreaming to doing, and turned it into a repeatable formula. In an interactive, high-energy session, she guides every attendee to identify the idea they can't stop thinking about and take a concrete first step on it, in the room. Audiences leave with momentum, courage, and a plan.
Martin has reinvented herself many times, including walking away from a multimillion-dollar company to build something more meaningful. In this candid, inspiring keynote, she shares what she has learned about courage, reinvention, and betting on yourself in a world that never stops changing. She helps leaders and teams create the psychological safety to bring their whole selves to work, take bold risks, and turn uncertainty into their greatest advantage. A powerful talk on human transformation and leadership.
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