John Nosta
#1 Global Digital Health Influencer | Author, The Borrowed Mind | Founder, NOSTALAB | Google Health Advisory Board
Alex Osterwalder
Inventor of the Business Model Canvas | Co-founder of Strategyzer | Bestselling Author | Thinkers50 Top 10 Management Thinker
Invented the Business Model Canvas, used daily by millions across Fortune 500s and startups. Speaker Alex Osterwalder ranks in the Thinkers50 top 10 and co-founded Strategyzer to help enterprises turn strategy into executable practice. Organizations book Alex Osterwalder for concrete leadership moves they can apply on Monday morning — from closing the innovation culture gap to designing customer-centric value propositions.
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Alex Osterwalder biography
Innovation speaker Alex Osterwalder is the inventor of the Business Model Canvas and consistently ranks among the world’s top ten management thinkers on the prestigious Thinkers50 list. Together with Yves Pigneur, he developed a family of practical strategy tools — the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map — that are now used every day by millions of practitioners inside organizations such as Coca-Cola, Microsoft, Mastercard, Sony, Nestlé, 3M, Fujitsu, Intel, Medtronic, Honeywell, and Colgate-Palmolive.
Speaker Alex Osterwalder co-founded Strategyzer in 2010, the company behind the world’s most popular strategy and innovation tools. The firm serves global enterprises through applied masterclasses, innovation sprints, and guided playbooks that help teams compress go-to-market timelines, align cross-functional teams, and make sharper portfolio decisions. Alex is also a visiting professor at IMD Business School, where he brings his frameworks to senior executives from around the world.
A strategy thinker recognized worldwide
Alex is the author or co-author of several international bestsellers, including Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and High-Impact Tools for Teams. His work has earned him the European Union’s inaugural Innovation Luminary Award and the Thinkers50 Strategy Award, shared with Yves Pigneur. He also chaired the Peter Drucker Forum and is a founding member of The Constellation, an organization working to raise living standards in communities below the poverty line in Minneapolis and Saint Paul.
As a speaker, Alex Osterwalder helps senior leaders and startup founders build invincible companies — organizations that systematically reinvent themselves while running their core business. Drawing on more than two decades of research and hands-on work with Fortune 500 firms and top universities, his keynotes translate advanced strategy frameworks into concrete moves any team can apply on Monday morning. Audiences leave with a clear picture of how to close the innovation culture gap, design customer-centric value propositions, and manage a balanced portfolio of existing and emerging businesses.
Alex Osterwalder Speaking Videos
Alex Osterwalder - Competing on Business Models
Alex Osterwalder - Innovate Your Business Model
Alex Osterwalder Keynote Topics
Alex Osterwalder walks leaders through the most widely used strategy tool in the world: the Business Model Canvas. In this session, audiences learn how to map an existing business, systematically test new ideas, and design models that outperform competitors. Using live examples from Fortune 500s and startups, Alex shows how to identify where value is really created, pressure-test assumptions, and decide which bets to scale. Attendees leave with a shared language for strategy conversations across functions and a clear next step for applying the framework to their own organization.
Most organizations know innovation matters, but their culture quietly resists it. In this keynote, Alex Osterwalder shares what separates invincible companies — firms that systematically reinvent themselves while running their core business — from those stuck in the execution-only trap. Drawing on his research with top executives and years of work inside leading enterprises, he shows leaders how to diagnose their innovation culture, remove the hidden blockers, and design the structures, incentives, and metrics that let exploration and exploitation coexist. Ideal for C-suite, strategy, and transformation leaders.
Product innovation alone rarely creates lasting advantage — the real leverage is in the business model. Alex Osterwalder shows senior leaders, founders, and intrapreneurs how to move beyond incremental feature wars and invent new ways of creating, delivering, and capturing value. The session covers rapid experimentation techniques, tools for de-risking bold bets, and proven patterns borrowed from the most disruptive companies of the last decade. Teams walk away ready to launch or defend growth initiatives with far greater clarity and speed.
Great products die in the market when the value proposition doesn't land. In this practical session, Alex Osterwalder unpacks the Value Proposition Canvas, a tool used globally to align teams around the jobs, pains, and gains of real customers. He shows how to turn customer insight into clear offers, reduce guesswork, and build a culture where every function — not just marketing — contributes to sustained customer loyalty. Executives leave with a repeatable process for aligning product, sales, and service around what customers actually value.
Speaker topics
FAQs on Booking Alex Osterwalder
Why Alex Osterwalder?
Few speakers have shaped modern business thinking as directly as Alex Osterwalder. As the inventor of the Business Model Canvas and a consistent top 10 Thinkers50 management thinker, he gives senior audiences a rare combination: world-class conceptual depth and battle-tested tools they can apply on Monday morning. His keynotes don't just inspire — they leave executives with a working map of how to reinvent their business model, close the innovation culture gap, and drive growth. Book Alex Osterwalder through Aurum Speakers Bureau to bring one of the world's most influential strategy thinkers to your next leadership event.
What is the Business Model Canvas?
The Business Model Canvas is a one-page strategic management template, created by Alex Osterwalder and Yves Pigneur, that describes how an organization creates, delivers, and captures value. It has nine building blocks — customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure — that together give leaders a shared picture of their business. The canvas is now used daily by millions of practitioners across global enterprises, startups, universities, and governments.
What companies has Alex Osterwalder worked with?
Through Strategyzer and his keynote work, Alex has worked with some of the world's most demanding organizations, including Coca-Cola, Microsoft, Mastercard, Sony, Nestlé, 3M, Fujitsu, Intel, Medtronic, Honeywell, W.L. Gore, and Colgate-Palmolive. His frameworks are taught at leading business schools such as IMD, Wharton, and Stanford, and have been adopted by innovation leaders across industries ranging from financial services and healthcare to industrial and consumer goods. Contact Aurum Speakers Bureau to bring Alex Osterwalder to your stage.
What is the Invincible Company framework?
The Invincible Company is both a book and a framework developed by Alex Osterwalder and Yves Pigneur to describe organizations that continuously reinvent themselves while excelling at their core business. The framework combines a portfolio map of existing and emerging business models, a detailed view of innovation culture, and practical tools for managing exploration and exploitation side by side. It draws lessons from companies like Amazon, IKEA, Airbnb, Microsoft, and Logitech, and helps leaders avoid the trap of over-investing in today's cash cow while ignoring tomorrow's growth engine.
How to book Alex Osterwalder as a keynote speaker?
Aurum Speakers Bureau can help you book Alex Osterwalder as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Alex Osterwalder's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Alex Osterwalder or any other top keynote speaker or celebrity of your choice.
How much is Alex Osterwalder speaking fee?
Alex Osterwalder speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Alex Osterwalder to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Alex Osterwalder.
How can I contact Alex Osterwalder?
We only work with Alex Osterwalder on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Alex Osterwalder and will handle all negotiations, contracts, and logistics associated with having Alex Osterwalder speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Alex Osterwalder for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Alex Osterwalder for a virtual keynote?
Yes, Alex Osterwalder is available for virtual keynotes and webinars. To book Alex Osterwalder for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
