Nabil Malouli
SVP, Global E-commerce & Returns, DHL | Supply Chain & AI Innovation Expert | NASA Cross-Industry Advisor | Startup Investor
Adam Toporek
Customer Experience Thought Leader | Author, Be Your Customer's Hero | Founder, Customers That Stick | 3E Leadership
Adam Toporek brings something rare to the customer experience stage: the perspective of a third-generation entrepreneur who has lived the frontline reality his frameworks are built on. Author of Be Your Customer's Hero and founder of Customers That Stick, he uses psychology and neuroscience to help organizations move beyond CX theory and into practice. His keynotes are high-energy, immediately actionable, and built to change how teams treat customers long after the event ends.
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Adam Toporek biography
Adam Toporek is one of the world’s most recognized customer experience thought leaders — a third-generation entrepreneur, keynote speaker, and author who has spent more than a decade helping organizations from Fortune 100 companies to independent businesses build customer-centric cultures that deliver measurable results. His foundation is practical: before becoming a sought-after speaker and advisor, he worked in the customer service trenches himself across retail, wholesale, franchising, and small business, giving him a ground-level fluency in what exceptional service actually requires — and why most organizations consistently fall short of it.
Customer experience speaker Adam Toporek is the author of Be Your Customer’s Hero, an essential frontline playbook that equips customer-facing teams with over 80 concrete techniques for handling difficult interactions, managing customer emotions, and delivering consistently memorable service. The book has become a go-to resource across industries and a foundational text for customer experience programs at organizations of all sizes. Beyond the book, Toporek is the founder of Customers That Stick, a platform and consultancy dedicated to helping businesses create lasting customer loyalty, and co-host of Crack the Customer Code, a podcast that has surpassed 100,000 downloads and features conversations with leading CX practitioners and thinkers.
The Science Behind the Experience
What sets Toporek apart in a crowded field of customer experience voices is his grounding in psychology, neuroscience, and behavioral economics. Rather than relying on platitudes about putting the customer first, he builds his frameworks on how customers actually think, feel, and make decisions — and how the specific words, interactions, and friction points in a customer journey shape emotion and memory. His proprietary 3E Leadership Framework gives leaders a structured methodology for inspiring, educating, and empowering their teams to deliver best-in-class service. He has applied these approaches with clients across retail, technology, manufacturing, franchising, and contact centers, including marquee organizations such as Thomson Reuters and the NYC Department of Education, and has appeared in more than 200 media outlets including Entrepreneur and Forbes.
As a speaker, Adam Toporek is known for three things: energy, humor, and ideas that stick. His keynotes are designed to be as engaging in the room as they are actionable after it — packed with specific techniques audiences can apply immediately, delivered with the kind of wit and warmth that keeps rooms leaning forward. Whether addressing a leadership summit, a franchise annual meeting, or a customer experience conference, he leaves audiences not just motivated but genuinely equipped to change how their organizations treat customers.
Adam Toporek Speaking Videos
Adam Toporek: An Incredible Story of HERO Customer Service
Adam Toporek’s Mini-Keynote on Customer Experience Leadership
Adam Toporek Keynote Topics
Customer frustration is not just an inconvenience — it is a loyalty killer. In this keynote, Adam Toporek reveals why eliminating hassle from the customer journey is one of the highest-leverage moves any organization can make, and exactly how to do it. Drawing on psychology and behavioral economics, he introduces a three-step framework for identifying, prioritizing, and removing the friction points that generate negative emotion — and clearing the path for the positive experiences that drive genuine loyalty. Audiences leave with tools they can deploy immediately.
Great customer experiences do not happen by accident — they are built by leaders who know how to inspire, educate, and empower their teams. This keynote introduces Adam Toporek's proprietary 3E Leadership Framework: a practical methodology for creating the conditions under which frontline teams consistently deliver exceptional service. Laser-focused on the specific challenges of CX leadership rather than general management theory, this talk gives leaders the keys to building a customer-centric culture from the inside out.
The words your team chooses in every customer interaction are not neutral — they actively shape how customers feel, what they remember, and whether they come back. In this research-backed keynote, Adam Toporek draws on neuroscience and psychology to show how specific language patterns create or destroy positive customer emotion. Audiences discover the most dangerous word in customer communication, how even isolated words shift customer perception, and why those who frame the experience ultimately control it. A humorous and thought-provoking talk that permanently changes how teams communicate with customers.
Based on his widely acclaimed book, this keynote gives customer-facing teams a concrete playbook for succeeding in even the most challenging service situations. Adam Toporek draws on frontline experience and behavioral science to equip audiences with techniques for managing difficult interactions, handling customer emotion, and creating the kind of memorable moments that build loyalty. Ideal for corporate and franchise annual meetings, this talk energizes frontline teams and gives them immediately actionable tools to raise their service game.
Speaker topics
FAQs on Booking Adam Toporek
Why Adam Toporek?
Booking Adam Toporek means bringing one of the world's most recognized customer experience experts to your audience — with a crucial difference from most CX speakers: his insights are built on real entrepreneurial experience, not just theory. As a third-generation entrepreneur who has operated across retail, franchising, and small business, Toporek speaks from the trenches. His keynotes combine psychology, neuroscience, and behavioral economics with practical, immediately applicable techniques that organizations from the Fortune 100 to independent businesses have used to measurably improve customer loyalty. Add his reputation for high energy, genuine humor, and fully customized presentations, and Adam Toporek is the speaker events professionals call "a hero for your event." Contact Aurum Speakers Bureau to check his availability.
What is Adam Toporek's book Be Your Customer's Hero about?
Be Your Customer's Hero is a frontline customer service playbook that gives customer-facing teams over 80 practical concepts and techniques for succeeding in any customer interaction. It addresses the mindset, skills, and specific communication strategies needed to handle difficult customers, diffuse tension, and create consistently positive experiences — even in high-pressure situations. The book has become a widely used resource for customer service training programs across industries, from hospitality and retail to technology and contact centers.
What is the Crack the Customer Code podcast?
Crack the Customer Code is a podcast co-hosted by Adam Toporek and customer experience strategist Jeannie Walters. The show features conversations with CX professionals, business leaders, and thought leaders on the practical challenges of building customer-centric organizations. With over 100,000 downloads, it has become a go-to resource for customer experience practitioners looking for actionable ideas and industry perspective.
What topics does customer experience speaker Adam Toporek cover in his keynotes?
Adam Toporek speaks on customer experience strategy, customer-centric leadership, the psychology and neuroscience of customer behavior, reducing customer hassle, the power of language in service interactions, and building frontline teams that deliver consistently exceptional service. His keynotes are ideally suited for franchise and corporate annual meetings, customer experience summits, contact center leadership events, and any gathering where organizations want to move from talking about customer centricity to actually achieving it. Contact Aurum Speakers Bureau to explore how Adam Toporek can energize and equip your next event.
How to book Adam Toporek as a keynote speaker?
Aurum Speakers Bureau can help you book Adam Toporek as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Adam Toporek's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Adam Toporek or any other top keynote speaker or celebrity of your choice.
How much is Adam Toporek speaking fee?
Adam Toporek speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Adam Toporek to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Adam Toporek.
How can I contact Adam Toporek?
We only work with Adam Toporek on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Adam Toporek and will handle all negotiations, contracts, and logistics associated with having Adam Toporek speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Adam Toporek for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Adam Toporek for a virtual keynote?
Yes, Adam Toporek is available for virtual keynotes and webinars. To book Adam Toporek for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
