Christopher S. Penn
Pioneer of AI in Marketing & Chief Data Scientist at Trust Insights | Bestselling Author of AI for Marketers | IBM Champion & Marketing Over Coffee Cohost
CEO, The Palmer Group | Professor of Advanced Media in Residence, Syracuse University | LinkedIn Top Voice in Technology
Shelly Palmer helps executives make sense of AI before it makes decisions for them. CEO of The Palmer Group, Professor of Advanced Media in Residence at Syracuse University, and a regular on CNN and CNBC, he advises Fortune 500 companies on technology, media, and marketing. Audiences leave with a clear, no-hype view of what AI can do for their business today.
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AI speaker Shelly Palmer is one of the most recognized voices on how technology is reshaping business, media, and marketing. He is the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies apply AI and emerging technology to real business problems, and has been named a LinkedIn Top Voice in Technology. Over his career he has worked with hundreds of brands, agencies, broadcasters, publishers, and technology platforms.
Palmer began as an award-winning composer and producer, writing music for Live with Regis and Kelly, Spin City, and MSNBC, before turning to interactive media. He holds patents in interactive television and led the team behind an Emmy-winning enhanced television project for ABC. He later served as president of the New York chapter of the National Academy of Television Arts & Sciences and produced and hosted technology programs including Digital Life with Shelly Palmer for NBCUniversal.
Palmer is Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the creator of the Generative AI for Execs course, which helps business leaders put AI to work. He is the author of several books, including Television Disrupted, Digital Wisdom, Data-Driven Thinking, and an executive guide to blockchain. He covers technology and business for Fox 5’s Good Day New York, comments regularly on CNN and CNBC, and speaks and moderates at events such as CES and the NAB Show.
As a speaker, Shelly Palmer cuts through hype with humor, candor, and practical advice. He explains what generative AI and other emerging technologies can actually do today, where they are heading, and what leaders should do about it now. Executives leave with a clearer understanding of the opportunities and risks, and concrete steps to make technology work for their organizations.
Every leader is being told to “do something with AI,” but few have a clear picture of what that means. Drawing on his work advising Fortune 500 companies and teaching executives, Palmer explains how generative AI works in plain language, where it is already creating value, and how to identify the highest-impact use cases in your organization. Audiences leave with a practical framework for getting started and avoiding expensive mistakes.
AI is changing how content is created, distributed, and measured, and with it the economics of media and marketing. Palmer, who has worked across broadcasting, advertising, and digital platforms, shows where audiences, attention, and budgets are moving, and what brands and media companies must do to stay relevant. Marketers and media leaders leave with a sharper view of the opportunities and threats ahead.
From AI agents to new devices and platforms, the technology landscape changes daily. Palmer cuts through the headlines to focus on the trends that will actually affect business over the coming years, explaining what is real, what is hype, and how to decide where to invest time and money.
Organizations have more data than ever but often struggle to turn it into better decisions. Building on his book Data-Driven Thinking, Palmer shows how leaders can build a culture that uses data and AI wisely, ask better questions, and combine analytics with human judgment to move faster and with greater confidence.
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