Denisse Goldfarb
CEO & Founder, The People Future | Former Chief People Officer, Microsoft & Walmart Chile | TEDx Speaker | LinkedIn Top Voice & Instructor | Author, Con100te de mi Futuro
Sheena Iyengar
S.T. Lee Professor of Business, Columbia | World Authority on Choice & Innovation | Author of The Art of Choosing & Think Bigger | Thinkers50 Innovation Award
Sheena Iyengar is the world's leading authority on the science of choice. The Columbia Business School professor behind the famous "Jam Study" showed how too much choice can backfire, reshaping how companies design what they offer. Author of The Art of Choosing and Think Bigger and a Thinkers50 Innovation Award winner, she gives audiences research-backed tools to make better decisions and unlock breakthrough ideas.
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Sheena Iyengar biography
Sheena Iyengar is the world’s foremost authority on choice and one of the most influential thinkers on decision-making and innovation. The S.T. Lee Professor of Business at Columbia Business School, where she also chairs the Management Division and serves as Academic Director of the Innovation Hub, she has spent more than three decades studying how and why people choose, and how individuals and organizations can make better decisions and generate better ideas.
Business speaker Sheena Iyengar first reshaped the field with her landmark “Jam Study,” which revealed the counterintuitive power of “choice overload”: that offering people too many options can actually reduce sales and satisfaction. That single experiment sparked more than a thousand follow-on studies and permanently changed how companies think about curating what they offer. She is the author of two award-winning books, The Art of Choosing, named the 2010 Financial Times and Goldman Sachs Business Book of the Year, and Think Bigger: How to Innovate, and her TED talks have been viewed millions of times.
From the Science of Choice to the Method for Innovation
Iyengar’s more recent work moves from how we choose to how we create. In Think Bigger, she draws on advances in neuroscience and cognitive science to lay out a practical, six-step method for generating breakthrough ideas, challenging popular approaches like unstructured brainstorming. She has since founded Think Bigger Innovation Inc. to bring that method to life through AI-powered tools. A recipient of the Thinkers50 Innovation Award and a repeatedly ranked global management thinker, she has advised hundreds of organizations and holds a PhD from Stanford. Blind since her teens, she is also a powerful example of finding possibility where others see limitation, a theme woven through her science and her story.
As a speaker, Sheena Iyengar helps leaders and audiences make sharper decisions and unlock their most original ideas. She speaks on the psychology of choice and decision-making, cutting through choice overload, the science of innovation and creativity, and how her Think Bigger method turns the mystery of great ideas into a repeatable process. Audiences leave with rigorous, research-backed tools they can apply immediately, delivered with the curiosity and clarity that have made her a favorite on the world’s biggest stages.
Sheena Iyengar Speaking Videos
The art of choosing | Sheena Iyengar | TED
How Do We Get Our Best Ideas? Sheena S. Iyengar, Ph.D (Keynote)
Sheena Iyengar Keynote Topics
Drawing on decades of pioneering research, Sheena Iyengar reveals how and why we make the choices we do, and how we can make them better. She explores the cultural, psychological, and situational forces that shape decisions, why we often choose against our own interests, and how leaders can design choices that lead to better outcomes for customers, employees, and themselves.
Iyengar's famous "Jam Study" showed that more options can mean fewer decisions and less satisfaction. In this talk she unpacks the science of choice overload and its implications for products, marketing, and organizational decision-making, giving leaders practical principles for curating options so customers buy more, teams decide faster, and everyone feels more confident.
Where does a great idea actually come from? Based on her book and grounded in neuroscience and cognitive science, Iyengar presents a concrete, six-step method for generating breakthrough ideas, debunking myths like unstructured brainstorming along the way. Audiences leave with a repeatable process for creative problem-solving they can apply to their toughest challenges.
As artificial intelligence transforms how decisions are made and ideas are generated, Iyengar explores what stays distinctly human. She examines how AI can augment, rather than replace, human choice and creativity, and how her Think Bigger method and tools help people harness technology to solve problems and innovate more effectively.
Speaker topics
FAQs on Booking Sheena Iyengar
Why Sheena Iyengar?
Booking Sheena Iyengar gives audiences direct access to the world's leading authority on choice and a genuinely original voice on innovation. A Columbia Business School professor whose "Jam Study" reshaped how businesses think about options, she has spent decades turning rigorous science into practical guidance that leaders can act on. She is the author of two award-winning books, a Thinkers50 Innovation Award winner, and a repeatedly ranked global management thinker whose TED talks have been viewed millions of times. Her insights on decision-making, choice overload, and her Think Bigger innovation method speak directly to the challenges facing every organization, and her personal story, as a blind Indian-American who built a global career, adds rare depth and inspiration. She is an ideal speaker for events on business, innovation, marketing, leadership, and decision-making. To bring Sheena Iyengar to your next event, contact Aurum Speakers Bureau.
What is Sheena Iyengar's famous "Jam Study"?
The "Jam Study" is a landmark experiment by Sheena Iyengar that demonstrated the phenomenon of "choice overload." When shoppers were offered a large assortment of jams, more of them stopped to look, but far fewer actually purchased, than when offered a small selection. The finding upended the assumption that more choice is always better and sparked over a thousand subsequent studies, reshaping how companies think about curating products and options.
What books has Sheena Iyengar written?
Sheena Iyengar is the author of two acclaimed books. The Art of Choosing (2010) explores the science and mystery of how we make decisions and was named the Financial Times and Goldman Sachs Business Book of the Year. Think Bigger: How to Innovate (2023) draws on neuroscience and cognitive science to offer a practical, six-step method for generating breakthrough ideas, and was recognized among the top management books of the year.
What topics does business speaker Sheena Iyengar cover?
Sheena Iyengar speaks on the psychology of choice and decision-making, overcoming choice overload, the science of innovation and creativity, her Think Bigger method, and the interplay of human choice and AI. Her keynotes suit business, leadership, marketing, and innovation events, as well as organizations looking to sharpen decision-making and generate better ideas. To book Sheena Iyengar as a speaker, contact Aurum Speakers Bureau.
How to book Sheena Iyengar as a keynote speaker?
Aurum Speakers Bureau can help you book Sheena Iyengar as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Sheena Iyengar's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Sheena Iyengar or any other top keynote speaker or celebrity of your choice.
How much is Sheena Iyengar speaking fee?
Sheena Iyengar speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Sheena Iyengar to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Sheena Iyengar.
How can I contact Sheena Iyengar?
We only work with Sheena Iyengar on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Sheena Iyengar and will handle all negotiations, contracts, and logistics associated with having Sheena Iyengar speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Sheena Iyengar for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Sheena Iyengar for a virtual keynote?
Yes, Sheena Iyengar is available for virtual keynotes and webinars. To book Sheena Iyengar for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
