David Wineland
2012 Nobel Laureate in Physics | Pioneer of Trapped-Ion Quantum Computing | Philip H. Knight Research Chair, University of Oregon | U.S. National Medal of Science
CEO & Co-Founder, SuperPower | 20+ Cannes Lions-Winning Brand Builder | Former VP Marketing, International Olympic Committee | Ex-Xbox & Microsoft Marketing Leader
Ryan Cameron is one of the world's most awarded brand builders, with more than 20 Cannes Lions across Xbox, Microsoft, Jay-Z and the Olympic Games. Now CEO and Co-Founder of SuperPower, he is building the first energy giant powered by play, turning gaming participation into clean energy infrastructure. On stage, he shows leaders how to move beyond attention and purpose into participation, usefulness and real business impact.
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Ryan Cameron is a leading voice on the future of business as a force for good. A globally awarded brand builder with more than 20 Cannes Lions to his name, Ryan has spent his career proving that commercial creativity can change behavior, build communities, expand access and create lasting societal value.
Marketing speaker Ryan Cameron has built his career at the intersection of culture, technology and brand at some of the world’s most influential platforms in consumer culture, including Microsoft, Xbox and Bing.com, and the International Olympic Committee. He has created internationally recognized campaigns for Jay-Z, Minecraft and Olympic sponsors Airbnb, Visa and Intel, and led marketing for the Olympic Channel, helping bring the Olympic movement to new global audiences. His work has been recognized as a benchmark for how brands can earn participation, not just attention, at planetary scale.
Today, Ryan is CEO and Co-Founder of SuperPower, where he is building a new model for impact: the first energy giant powered by play. SuperPower turns gaming participation into clean energy infrastructure, using incentives and community engagement to help create solar farms around the world. It is a business designed around a powerful belief: that the companies of the future will not win by separating profit from purpose, but by making impact the engine of growth.
His perspective blends two decades inside iconic brands with the operational reality of founding and scaling a venture built for the climate era. Ryan challenges leaders to stop chasing attention and start designing participation, to move beyond purpose statements and build products that are genuinely useful, and to think about fans, consumers and employees as a single movement rather than separate audiences.
As a speaker, Ryan Cameron delivers senior audiences a rare combination of marketing mastery, cultural fluency and entrepreneurial conviction. He connects creativity, technology, sustainability and growth into one clear, executable conversation, drawing on stories from Xbox, Jay-Z, the Olympics and SuperPower. Attendees leave with sharper instincts about modern brand building, a new lens on purpose and usefulness, and a practical framework for turning audiences into movements that drive measurable commercial and societal value.
Impressions and awareness are losing ground to something far more valuable: participation. Drawing on his work at Xbox, the Olympics and SuperPower, Ryan shows leaders how to move beyond content and campaigns into participation models that build deeper loyalty, stronger communities, and measurable business impact. A masterclass for marketers, CMOs and founders who want to design brands people choose to enter, not endure.
Most "purpose" work is a slogan in search of a strategy. Ryan argues the future belongs to brands that do not simply claim to stand for something but build products, platforms and business models that make them genuinely useful to people and society. Senior leaders leave with a new lens for evaluating their portfolios and the courage to retire purpose theater for real-world utility.
Three of the most powerful cultural platforms of our time share one quiet ingredient. Ryan uses Xbox, Jay-Z and the Olympic Games to reveal how brands become iconic when they design experiences people want to enter, not messages they are asked to receive. A storytelling-rich session on cultural relevance, creative ambition and the architecture of belonging.
Tomorrow's most valuable companies will be those that solve real problems while creating commercial advantage. Drawing on the founding of SuperPower, where gaming participation funds clean energy infrastructure, Ryan challenges leaders to rethink growth, redesign products and treat impact as the engine of business, not its by-product.
Audiences are no longer segments to be addressed. Ryan shares how leaders can activate people at scale by aligning identity, incentive, culture and purpose into a single system. Senior executives leave with a practical framework for building movements that drive growth, loyalty and societal value across customer, employee and community.
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