Lucas Miller
Cognitive Neuroscientist | Co-Founder, Becoming Superhuman | Lecturer, UC Berkeley Haas School of Business | Productivity & Performance Expert
Former VP, Alibaba Group | Bestselling Author: Alibaba's World & Six Billion Shoppers | Award-Winning Filmmaker | E-Commerce & Emerging Markets Expert
Porter Erisman joined Alibaba when it was still operating out of Jack Ma's apartment and spent eight years as VP helping it become the world's largest e-commerce company. A Stanford and Kellogg alumnus, he is the bestselling author of Alibaba's World and Six Billion Shoppers and the director of an award-winning Bloomberg documentary. His keynotes give senior audiences a rare insider view of platform-era leadership and where global commerce is heading next.
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E-commerce speaker Porter Erisman is one of the world’s foremost authorities on China’s digital economy and the global rise of online commerce — and one of the few Westerners who lived it from the inside. As former Vice President of Alibaba Group, he spent eight years helping transform the company from a scrappy startup in Jack Ma’s apartment into the largest e-commerce platform on earth, giving him an unrivaled insider’s view of how technology, entrepreneurship, and audacious leadership can reshape entire economies. A Stanford political science graduate, he went on to earn his MBA from Northwestern’s Kellogg School of Management before a career path that took him — almost accidentally — to the center of China’s internet revolution.
Erisman first arrived in China in 1994, spent a year studying Mandarin, and landed a stint hosting a travel program on China Central Television. After Kellogg, he joined Ogilvy & Mather in Beijing, overseeing internet marketing as the country’s digital economy began its ascent. He joined Alibaba in 2000 as one of its first American employees, eventually leading international marketing, website operations, and corporate affairs. Over the next eight years, he guided the company through the dot-com crash, the SARS epidemic, and a head-on competitive battle with eBay — emerging from each with a stronger platform and a more sophisticated understanding of what it takes to build a resilient, globally ambitious business from almost nothing.
After leaving Alibaba, Erisman translated his experience into two bodies of work that have shaped how the world understands digital commerce. His book Alibaba’s World — a Publisher’s Weekly Top Ten Business Book — chronicles Jack Ma’s rise from schoolteacher to architect of the world’s largest e-commerce company, and has been translated into fifteen languages. His follow-up, Six Billion Shoppers, maps the next frontier of online commerce across emerging markets in India, Nigeria, Southeast Asia, and Latin America, offering a practical roadmap for companies and entrepreneurs ready to compete where the next billion consumers are coming online. He also wrote, directed, and produced Crocodile in the Yangtze, an independent documentary that screened at over twenty film festivals across six continents, winning Best Documentary at the San Francisco United Film Festival and Best Film on Entrepreneurship at the Silicon Valley Film Festival before being acquired by Bloomberg Television.
As a speaker, Porter Erisman delivers keynotes that blend compelling war stories from Alibaba’s rise with sharply practical insight on e-commerce strategy, digital transformation, and entrepreneurship in emerging markets. Whether addressing Fortune 500 executives navigating global expansion, innovation teams studying platform business models, or entrepreneurs building in underdeveloped markets, his presentations offer something rare: a first-person account of what it actually takes to build at scale in an environment where the rules were being written in real time. Audiences leave with a clearer picture of where the next wave of global commerce is breaking — and how to catch it before competitors do.
Porter Erisman was in the room for Alibaba's entire improbable rise — from a startup with no funding and no proof of concept to a platform that outpaced Amazon and eBay combined. In this keynote, he takes audiences behind the scenes of one of the most remarkable corporate stories in history: the strategic bets, the near-death moments, the cultural dynamics of building a global technology company in China, and the leadership principles that drove Jack Ma's decisions at every pivotal turn. Beyond the story, Erisman distills clear lessons on entrepreneurship, resilience, and building organizations capable of competing with far larger, better-resourced opponents.
The first era of e-commerce was won in the West. The next will be decided in markets most Western companies have barely begun to understand. Drawing on his bestselling book and consulting experience across Africa, Asia, and Latin America, Erisman maps the explosive expansion of online commerce in the world's fastest-growing consumer markets. He explains why local business models are outperforming global giants, where the structural opportunities lie, and what companies must do differently to win when competing on unfamiliar terrain. A practical, globally informed roadmap for executives and entrepreneurs looking beyond saturated Western markets.
In 2003, the SARS epidemic forced Alibaba's entire workforce into quarantine just as the company had reached its first real profitability. Rather than go into survival mode, Jack Ma and his leadership team pivoted to remote work, launched Taobao, and partnered with the Chinese government to help small businesses survive online — turning a potential catastrophe into the company's most decisive competitive leap. Erisman tells the story from the inside and draws out the leadership principles that made the difference: clarity of mission, trust in teams, and the willingness to act boldly precisely when the situation seems to demand caution. A high-impact session for any organization navigating disruption.
When Porter Erisman first arrived in China, commercial transactions happened face to face, and e-commerce was a novelty. Today, mobile payments through platforms like WeChat and Alipay have largely replaced cash — a transformation that happened faster and more completely than anywhere else in the world. In this forward-looking keynote, Erisman traces the FinTech revolution he witnessed firsthand, explains the structural forces that enabled it, and explores why the innovations born in China are now spreading across emerging markets globally. A strategic session for financial services, retail, and technology leaders preparing for the next phase of digital commerce.
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