Kazuo Hirai
Former President & CEO of Sony Corporation | Architect of the 'One Sony' Turnaround | Former Head of Sony's PlayStation Business | Leadership, Change & Transformation
Former VP, Alibaba Group | Author of Alibaba's World & Six Billion Shoppers | Award-Winning Documentary Filmmaker | E-Commerce & Emerging Markets Expert
Porter Erisman helped build Alibaba from the inside, spending eight years as a Vice President while the startup grew into a global commerce power. Few speakers can explain platform-era competition with that kind of firsthand authority. The author of Alibaba's World and Six Billion Shoppers, he gives senior audiences a clear read on where e-commerce growth is shifting, with practical lessons on resilience, culture, and winning in emerging markets.
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E-commerce speaker Porter Erisman offers something few keynote speakers can: a first-person account of how Alibaba grew from a startup run out of Jack Ma’s apartment into one of the most powerful commerce platforms on earth. As one of the company’s first American employees and later a Vice President, he spent eight years inside Alibaba, leading international website operations, international marketing, and corporate affairs at different stages of its growth. That vantage point gives him a rare understanding of how technology, entrepreneurship, and bold leadership can remake entire economies.
His path to China began with a year of Mandarin study and a stint hosting China Through Foreigners’ Eyes on China Central Television. After earning his MBA, he returned to Beijing with Ogilvy & Mather, where he oversaw internet marketing just as the country’s online economy was taking shape. He joined Alibaba in 2000 and helped guide the company through the dot-com crash, the SARS epidemic, and its decisive competitive battle with eBay in China, experiences that shaped his views on resilience, culture, and strategy under pressure.
Erisman later turned that experience into work that has informed how business leaders understand digital commerce. His book Alibaba’s World tells the inside story of Jack Ma’s improbable rise and the company culture behind it. Six Billion Shoppers follows the next wave of online commerce across India, Africa, Southeast Asia, and Latin America, profiling the local companies outmaneuvering global giants. He also wrote, directed, and produced Crocodile in the Yangtze, a documentary on Alibaba’s early years that won Best Documentary at the San Francisco United Film Festival. Since leaving Alibaba, he has advised e-commerce companies across Africa, Asia, and Latin America, and his commentary has appeared in outlets including The New York Times, The Wall Street Journal, CNBC, Bloomberg, and the BBC. More on his books is available on his Macmillan author page.
As a speaker, Porter Erisman pairs vivid stories from Alibaba’s rise with practical guidance on e-commerce strategy, digital transformation, and growth in emerging markets. He speaks to executive teams weighing global expansion, innovation leaders studying platform business models, and founders building where the rules are still being written. Audiences come away with a sharper view of where the next billion online consumers are coming from and what it takes to reach them first.
Porter Erisman witnessed Alibaba's rise from a team with little funding and no proven model to one of the most influential commerce platforms in the world. This keynote takes audiences behind the scenes of the strategic bets, near-failures, and cultural choices that defined the company's early years, and of the leadership instincts Jack Ma relied on at each turning point. Erisman turns the story into usable lessons on entrepreneurship, resilience, and how smaller organizations can outcompete rivals with far deeper resources.
The first chapter of e-commerce was written largely in the United States, Europe, and China. The next is unfolding in markets many Western companies still underestimate. Drawing on Six Billion Shoppers and his advisory work across Africa, Asia, and Latin America, Erisman explains why local players often beat global giants, which structural shifts are opening new opportunities, and what companies must change to compete on unfamiliar ground. A practical briefing for executives and founders looking beyond saturated markets.
When SARS struck in 2003, much of Alibaba's team was sent home under quarantine at a critical moment in the company's growth. Instead of retreating, the company kept operating from employees' homes and pressed ahead with the launch of Taobao, a bet that reshaped its future. Erisman recounts the episode from the inside and draws out the leadership principles behind it: a clear mission, trust in teams, and the nerve to act boldly when caution seems the safer choice. A strong session for any organization facing disruption.
When Porter Erisman first arrived in China, commerce was largely face to face and online shopping was a novelty. Within a generation, mobile payments through platforms such as Alipay and WeChat Pay became part of everyday life for hundreds of millions of people. In this forward-looking keynote, Erisman traces the shift he saw firsthand, explains the conditions that made it possible, and examines how similar models are spreading across emerging markets. A strategic session for leaders in financial services, retail, and technology.
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