Victor Ambros
2024 Nobel Laureate in Physiology or Medicine; Pioneer of microRNA Discovery; Professor of Molecular Medicine, UMass Chan Medical School
Pilar Jerico
Leadership Expert & Bestselling Author | Creator of the NoMiedo Philosophy | Co-founder of BeUp | PhD, ESADE
Pilar Jericó is Spain's leading voice on fear-free leadership and organizational transformation. Creator of the NoMiedo philosophy and co-founder of BeUp, she has helped hundreds of organizations move from fear-driven cultures to purpose-driven ones. A prolific author and regular El País columnist, she delivers keynotes that change how leaders think.
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Pilar Jerico biography
Pilar Jericó is one of Spain’s most influential thinkers on leadership, organizational culture, and the psychology of fear in business. A doctor of Management Sciences from ESADE, she has spent two decades helping executives and organizations understand why fear — not competition — is the greatest obstacle to sustainable performance.
Leadership speaker Pilar Jericó is best known for developing the NoMiedo (“no-fear”) philosophy, a framework that reframes how organizations think about motivation, innovation, and talent. Her central thesis: companies that lead through fear generate short-term compliance but destroy the psychological safety needed for creativity, loyalty, and growth. Organizations that replace fear with purpose build cultures that outperform in the long run.
Jericó is the co-founder of BeUp, a consultancy working with senior leadership teams across Spain and Latin America on transformation, talent, and organizational culture. She is also a regular columnist for El País, Spain’s paper of record, and has contributed her thinking to major conferences across Europe and the Americas.
Books, Influence, and Thought Leadership
Jericó has authored more than a dozen books that have become references in Spanish-language business culture, including NoMiedo, La empresa emocionalmente inteligente, iDEAS, and Ponedera. Her work bridges psychology, sociology, and management science to offer leaders a rigorous yet accessible framework for building resilient, purpose-driven organizations. She has spoken at TEDx events and is consistently cited among Spain’s most influential management thinkers.
As a speaker, Pilar Jericó brings intellectual clarity and emotional resonance to some of the most pressing questions facing today’s organizations: how to lead through uncertainty, build cultures of trust, and retain talent that increasingly prioritizes meaning over salary. Audiences from senior executives to entire company populations leave with a new lens for diagnosing their own leadership behaviors — and concrete tools for changing them. Contact Aurum Speakers Bureau to book Pilar Jericó for your next event.
Pilar Jerico Speaking Videos
Pilar Jericó - La educación es el mejor antídoto contra el miedo
Pilar Jericó - Cómo afrontar los cambios
Pilar Jerico Keynote Topics
Fear may be the single most overlooked obstacle to organizational performance. In this signature keynote, Jericó unpacks the science behind fear-based cultures and shows leaders how to diagnose and dismantle them — replacing them with systems built on purpose, trust, and psychological safety. Audiences walk away with a practical framework for identifying where fear is operating in their teams and what to do about it.
Change is constant, but most organizations still manage it through mandates and pressure. Jericó draws on her research and consulting experience to explain why transformation fails when it ignores the human dimension — and how leaders who develop a genuine change mindset can guide their organizations through disruption without burning out their people.
The best people no longer trade hours for a paycheck — they trade commitment for meaning. Drawing on data and organizational examples from across Spain and Latin America, Jericó explains what today's talent actually wants, what drives retention beyond compensation, and how leaders can build environments where people choose to stay and give their best.
Courage in leadership is not about absence of fear — it is about acting with intention when fear is present. Jericó explores what distinguishes leaders who perform consistently under pressure from those who freeze or default to control, and offers a model for developing the personal and organizational resilience needed to lead well in volatile times.
Speaker topics
FAQs on Booking Pilar Jerico
Why Pilar Jericó?
Booking Pilar Jericó is a strategic decision for any organization serious about leadership and transformation. As Spain's most recognized thinker on fear-free cultures, she brings a rare combination of rigorous academic grounding (PhD, ESADE) and real-world consulting experience across hundreds of organizations. Her NoMiedo philosophy has become a reference in Spanish-language management thinking, and her keynotes translate complex behavioral science into practical tools leaders can apply immediately. She is equally compelling at C-suite retreats and company-wide congresses, and her work has a documented impact on how audiences think and lead. Contact Aurum Speakers Bureau to check Pilar Jericó's availability and booking fees.
What is the NoMiedo philosophy?
NoMiedo — literally "no fear" in Spanish — is a leadership and organizational framework developed by Pilar Jericó based on her research into how fear operates inside companies. Jericó argues that fear is the primary driver of underperformance in organizations: it suppresses creativity, kills initiative, erodes trust, and drives away talent. The NoMiedo philosophy offers leaders a set of diagnostics and practices to identify where fear is operating in their organization — in management styles, incentive structures, meeting cultures, and decision-making processes — and to replace it with systems grounded in purpose, autonomy, and psychological safety.
What topics does leadership speaker Pilar Jericó cover?
Pilar Jericó speaks on leadership, organizational transformation, change management, talent retention, and the psychology of fear in business. Her presentations are grounded in research and tailored to senior audiences who are navigating complexity, driving cultural change, or building high-performance teams. She is a frequent keynote choice for company offsites, leadership conferences, and transformation programs. Aurum Speakers Bureau can advise on which topic is the best fit for your event and connect you directly with Pilar Jericó's team.
Is Pilar Jericó available to speak in English or only Spanish?
Pilar Jericó primarily delivers keynotes in Spanish and is one of the most sought-after speakers in the Spanish-speaking world, with extensive experience across Spain, Mexico, Colombia, Argentina, and the broader Latin American market. For international events or bilingual audiences, please contact Aurum Speakers Bureau to discuss delivery options and confirm current availability.
How to book Pilar Jerico as a keynote speaker?
Aurum Speakers Bureau can help you book Pilar Jerico as a speaker for your next event, conference, or board meeting. Simply fill out our contact form to inquire about Pilar Jerico's availability for a speaking engagement. One of our booking agents will respond to your request immediately and contact the speaker to let them know you want to hire them. We will assist you with obtaining speaking fees, booking information, and confirming availability for Pilar Jerico or any other top keynote speaker or celebrity of your choice.
How much is Pilar Jerico speaking fee?
Pilar Jerico speaking fees are determined by several factors, including the event's date, whether it's a virtual or in-person event, the duration, format, preparation required for their speech, and more. The same applies to the cost to hire any other top expert speakers and celebrities. The Speaker Fee Range listed on our website is simply a guideline and is subject to change without notice. If you would like to hire Pilar Jerico to deliver a keynote speech for your event, please fill out the contact form or email us at info@aurumbureau.com with as much detail as possible. One of our experienced agents will get in touch with you and let you know exactly how much it will cost to book Pilar Jerico.
How can I contact Pilar Jerico?
We only work with Pilar Jerico on paid speaking engagements. Aurum Speakers Bureau can assist you in booking Pilar Jerico and will handle all negotiations, contracts, and logistics associated with having Pilar Jerico speak at your event. We will be your sole point of contact throughout the process. Get in touch with Aurum Speakers Bureau today, and we will reach out to any motivational speaker or celebrity you want to enquire about speaking at your event. If you wish to contact Pilar Jerico for any other reason, we will be unable to assist you as we are not authorized to provide personal contact information.
Can I book Pilar Jerico for a virtual keynote?
Yes, Pilar Jerico is available for virtual keynotes and webinars. To book Pilar Jerico for a virtual event, please complete the contact form or send us an email to inquire about the special fees for virtual engagements.
