Tom Davenport
President's Distinguished Professor, Babson College | Author of 23 Books on AI & Analytics | Co-Founder, International Institute for Analytics
Neuroscientist & Pioneer of Neuroeconomics | Professor at Claremont Graduate University | Author of Trust Factor & The Moral Molecule | Expert on the Neuroscience of Trust
Paul Zak is a pioneering neuroscientist and one of the world's foremost experts on the neuroscience of trust. A distinguished professor at Claremont Graduate University and a founder of neuroeconomics, he was among the first to identify oxytocin as the brain's 'trust molecule.' In the top 0.3% of most-cited scientists and author of Trust Factor and The Little Book of Happiness, he shows leaders how the brain drives trust, connection, and performance.
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Science speaker Paul Zak is a pioneering neuroscientist who has spent his career answering one of humanity’s most fundamental questions: what makes us trust one another? A founder of the field of neuroeconomics, he was among the first scientists to identify the brain chemical oxytocin as the biological basis of trust, empathy, and morality, work that reshaped how we understand human connection and earned oxytocin the nickname “the moral molecule.”
Ranked in the top 0.3% of the world’s most-cited scientists, with more than 200 papers to his name, Zak has taken his research everywhere from the Pentagon and Fortune 50 boardrooms to the rainforests of Papua New Guinea. His famous TED talk on trust and oxytocin has been viewed millions of times, and his findings have been featured across the New York Times, the Wall Street Journal, TIME, and The Economist, and on programs like Good Morning America.
A distinguished professor at Claremont Graduate University, where he directs the Center for Neuroeconomics Studies, Zak translates hard science into practical strategy. In his book Trust Factor: The Science of Creating High-Performance Companies, he shows leaders how to build cultures of trust that measurably boost engagement, productivity, and profit. As a four-time tech entrepreneur, he founded Immersion Neuroscience, a platform that uses signals from ordinary smartwatches to measure, in real time, what the brain finds meaningful, insight now used by major companies to improve everything from advertising to employee experience.
As a speaker, Paul Zak is captivating, funny, and genuinely mind-expanding, turning cutting-edge neuroscience into practical, memorable tools any leader can use. He speaks on the neuroscience of trust and high-performance culture, the science of great storytelling and customer experience, and, drawing on his latest book The Little Book of Happiness, the biology of a flourishing life. Audiences leave with a rigorous, evidence-based understanding of what actually drives human behavior, and clear ways to apply it to leadership, marketing, and life.
Drawing on his book Trust Factor, Paul Zak reveals the hard science behind great workplaces. His research shows that trust is not a vague feeling but a measurable neurochemical state, and that high-trust organizations dramatically outperform low-trust ones on engagement, productivity, and profit. He shares the specific, evidence-based behaviors that leaders can use to build a culture of trust, and the brain science that explains why they work.
In his most famous body of work, Zak takes audiences inside the brain to reveal how a single molecule, oxytocin, shapes trust, empathy, generosity, and morality. Through surprising and often funny experiments, from wedding day blood draws to the rainforests of Papua New Guinea, he explains the biology of human connection and what it teaches us about cooperation, relationships, and building a more trusting society and workplace.
Why do some stories, brands, and experiences captivate us while others are instantly forgotten? Zak's lab discovered the neurologic signature of "immersion", the combination of attention and emotional resonance that predicts what people remember and act on. He shows marketers, communicators, and leaders how to design content and experiences the brain genuinely loves, and how new technology can measure engagement in real time.
Drawing on his latest book, The Little Book of Happiness, Zak brings the same scientific rigor to one of life's biggest questions: what actually makes us happier? He reveals what decades of neuroscience say about the habits, relationships, and experiences that lead to a longer, healthier, more fulfilling life, and offers practical, research-backed tools that individuals and organizations can use to boost wellbeing and human flourishing.
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